“Imagination is a faculty of our mind which allows us to view the invisible and to materialize it in our physical world.”


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[Fr: “L’imagination est une faculté de notre esprit qui nous permet de visionner l’invisible et de le matérialiser dans notre monde physique.”]

_Philip Pierson

Through this project, Inaam Jaffel, a Tunisian illustrator living in France, attempts to unleash a boundless imagination, while lending an alife aspect to the visual identity of Starbucks, the multinational coffee chain.

Embodying a mermaid, a supernatural creature or even a famous artist, the Starbucks girl changes her look and identity with each new sketch.

** Can’t wait to explore the project? Scroll down to observe the sketches below and let yourself be carried away by the magic of Inaam’s fertile imagination.

** You think you have an idea that matches with this concept? Don’t hesitate to get in touch with Inaam! She will be happy to make your thoughts come true!

*** Have a nice trip! ***

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