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Lingerie Company Remakes Victoria’s Secret Ad With A More Realistic Range Of Body Types
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Fashion, Social Issues7 years ago

Lingerie Company Remakes Victoria’s Secret Ad With A More Realistic Range Of Body Types

Curvy Kate, a lingerie brand praised for embracing a far wider range of busts than many other lingerie designers, has released an ad campaign that takes a dig at Victoria’s Secret, whose “Perfect Body” ad campaign drew criticism for suggesting that a perfect body could only be one that adhered to their strict (and slim) standards.

The brand, which creates bras for D-K cups, launched the ads along with their “Star in a Bra” campaign, which lets fans help them decide who their new model for 2015 will be.

After receiving a wave of criticism, Victoria’s Secret changed their ad campaign’s slogan to “A Body For Every Body,” but the models in the ad campaign still did little to appeal to women of different body types.

More info: curvykate.com | starinabra.com | Facebook (h/t: elitedaily)

Victoria’s Secret was accused of body-shaming larger and bustier women when they released this ad

They changed the slogan to “A body for every body,” but many thought it wasn’t enough

Curvy Kate released a similar ad but with a more diverse range of body types and busts:

Here are the top 10 models from their model vote competition, which recently closed:

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Hey pandas, what do you think?
NataliePitman
Community Member
7 years ago

What about us girls with a small bust compared to the rest of our bodies? The bottom picture shows ladies with a large bust, no one like me!

PookieMcNoodles
Community Member
7 years ago

The company the ad represents makes bras for sizes D-K.

Load More Replies...
AstridCunningham
Community Member
7 years ago

The top says all women have perfect bodies and the second one says we are all overweight and wear god-awful bras..show me the middle-rangers

SimonMillat
Community Member
7 years ago

Whats your problem? There are small girls and big girls, broad hips and slim. I think there are a lot of different body types

Load More Replies...
DavidMann
Community Member
7 years ago

They are from one extreme to the other; where is the middle-of-the-range photograph, in which my partner would fit?

EmmaJay
Community Member
7 years ago

For all ya'll know, his partner might be curvy and average weight but have a small chest.

Load More Replies...
552535f696e1e
Community Member
7 years ago

Seriously? This is either super skinny women or super large women. Not realistic at all. Where are the average weight small breasted women?

SaraJeanKwapien
Community Member
7 years ago

HUH?! There are at least 4 women with very typical body types, 2 of which are in fantastic shape and muscular and one of which has no chest!

Load More Replies...
odia
Community Member
7 years ago

Neither photo has much diversity re: body type - what's the point of this?

FranziskaNielsen
Community Member
7 years ago

Where are the ones with small breasts and giant hips?

MartinW
Community Member
7 years ago

This comment is hidden. Click here to view.

...at the plastic surgeons getting implants ?? ...... :/

Load More Replies...
FatimaFernandes
Community Member
7 years ago

These women are beautiful!!! O-M-G!

AnoüskaTamborska
Community Member
7 years ago

c'est clair Fatima je suis bien de ton avis aussi <3!

Load More Replies...
NoreenVance
Community Member
7 years ago

drop your drawer guys lets see what the hell you got small, big ,fat or pin dick! what do you say ladies you can even have them covered up!

PaulWhite
Community Member
7 years ago

This is awesome. VS doesn't even make xl underware or DD bras anymore. Let's see more realistic women.

EmmaAune
Community Member
7 years ago

why is DD more realistic? I know one girl with DD, and lots of girls with smaller breast and no curves...

Load More Replies...
Boop-pity-boop
Community Member
7 years ago

Why are people saying that every woman in the bottom pic is overweight? I can see at least three who are very slim, esp. pic number 1.

SabrinaBigler
Community Member
7 years ago

Because people see what they want to see.

Load More Replies...
CrackrJax
Community Member
7 years ago

Oh shut up ... There is plenty of body types in there, skinny included. There is no perfect body, and no body is going to be identical.

MaryAsh
Community Member
7 years ago

Actually victoria's secret showed HEALTHY models. Women who work out, you can see muscle on them. Stop promoting unhealthy.

LaurieSmith
Community Member
7 years ago

MaryAsh, I hike 5-7 miles everyday, but I fit into the bottom picture. Even when I weighed 125lbs. I didn't fit into Victoria secret group.

Load More Replies...
Erica Mazurek-Bowshier
Community Member
4 years ago

They aren't talking about the women having the perfect 'body', they are talking about their lingerie line NAMED Body. Originally called 'Body by Victoria'. They have a fragrance named after it too.

Meg Downing
Community Member
5 years ago

Yea. I'm sorry. Trying to do a body positive image with everyone over a c cup. I am a 28 d. But it appears to be an a because it would be an a 34a rather than a d because the proportions. But seriously.... none of these women represent me without big hips and thighs and smaller and smaller boobs.

RenitaPedro
Community Member
6 years ago

The way this madness is ever going to end is when us women stop acknowledging it and feeding it! :P

Sidneydeez
Community Member
7 years ago

I am 98 lbs, healthy, and wear Victoria Secret. Why is someone of my size not in the photo? Stop downgrading the skinny girls.

Frecklebuddy
Community Member
7 years ago

The copy was much more beautiful

Community Member
7 years ago

they curvy ones are still models. f this. show real women.

EmmaAune
Community Member
7 years ago

the reality is that to represent all body types in one photo is next to impossible, bu why do we make big beatiful and skinny anorexic?

EmmaAune
Community Member
7 years ago

why do we make people with large breast and curves more beatuful than skinny girls? i dont think the 2. ad represent women better than the 1

NienkeJansen
Community Member
7 years ago

and i dont do anything to keep myself so thin i eat more than my husband (big guy) ... so yeah STEREOTYPING is a thing you know.

NienkeJansen
Community Member
7 years ago

i dont even fit in Victoria secret bra's because i have to small boobs for them to look nice... but i do have a frame like thos models

ChristopherMarsh
Community Member
7 years ago

Here's a concept. How about choosing a nice woman? I try to do unto others as I would have them do unto me

JohnGaiser
Community Member
7 years ago

Everybody has an idea about what a woman's body should look like. Whatever...

FieldMarshall
Community Member
7 years ago

I would be a perfect curvy model, if only I can find the perfect model agency...

guess
Community Member
7 years ago

"the perfect body for everybody"... with only one body type represented in the ad. Nice save, guys.

JujuBanana
Community Member
7 years ago

What realistic RANGE? These women are all boobalicious!

NancyHelgeson
Community Member
7 years ago

What is not mentioned, is that most of the Victoria Secret models have had breast enhancements.

TeaBerries
Community Member
7 years ago

I had an athletic figure in h.s. then I got married and had a daughter. Naked I look like a pole with two deflated balloons. Where's that?

ChrisCarnes
Community Member
7 years ago

I wish that the fashion world would stop trying to force a certain body type they think everyone wants to see & celebrate all women. Beauty!

DianaBoggs-O'neal
Community Member
7 years ago

they look more normal ,but never going to please everyone ,there will always be a whiner or two .Good job in my opinion.

CrackrJax
Community Member
7 years ago

Awe, those are some beeeautiful ladies!! Oye how can you pick just 10 from that lot. They all look so happy, healthy, and very pretty too!

NoreenVance
Community Member
7 years ago

why is it always about women any ways lets get on the pin dick ass wholes who choose the skinny lil titty ladyes!

NoreenVance
Community Member
7 years ago

who is it thats says there is a perfect body, a body is a body no one is perfect only God !

AnnaDewart
Community Member
7 years ago

Along with France's ruling, this campaign is such a fine and valiant effort toward getting the just-out-of-Dachau look banned, once for all!

estherligthart
Community Member
7 years ago

The ladies in the1st picture are models.Means that they are not your everyday bodytype. I do love the picture with the mixed models however!

JinnyPan
Community Member
7 years ago

If everybody is beautiful why there's no skinny girl in the second one? There should be a picture with all the body shape a woman can be

DestinySears
Community Member
7 years ago

Where are the petite 5'1 short women with B cups like myself? Where is the naturally 30-24-38..

LilyPick
Community Member
7 years ago

The remake fails to show diversity, same as the original... it secludes the slim

LeslieCypert
Community Member
7 years ago

The Curvy Kate says this is what busty looks like. And when you are busty you have to wear god awful bras or it all comes out the top.

WendyMaxwell
Community Member
7 years ago

It's bad enough having big boobs, without always having to wear ugly bras. They look like medical support aids! Give us something pretty!

Schattenschweif
Community Member
7 years ago

More diverse? Then why can't I see any women with a smaller bust? Featuring only models with big breasts isn't realistic either...

MargaritaWilhelm
Community Member
7 years ago

Why all the girls have big boobies? I bet there are also women with small ones :D

JesterRaiin
Community Member
7 years ago

They say that beauty lies in the eye of beholder. Mine says "no, no, nononono". :|

SydneyWheeler
Community Member
7 years ago

I agree with this statement!

Load More Replies...
IreneLivingstone
Community Member
7 years ago

With all due respect I think you've missed the point ! Curvy Kate is offering a more honest version rather than a anorexic model !

SydneyWheeler
Community Member
7 years ago

Don't call the slim women anorexic, how do you know they are anorexic? Just because a woman is slim doesn't me she is anorexic, just slim.

Load More Replies...
MartinW
Community Member
7 years ago

This comment is hidden. Click here to view.

Looks like the "not angels" eat a lot of the PMS ice cream.

tinydancer
Community Member
7 years ago

Wow. Not funny. Judgmental much?

Load More Replies...
NataliePitman
Community Member
7 years ago

What about us girls with a small bust compared to the rest of our bodies? The bottom picture shows ladies with a large bust, no one like me!

PookieMcNoodles
Community Member
7 years ago

The company the ad represents makes bras for sizes D-K.

Load More Replies...
AstridCunningham
Community Member
7 years ago

The top says all women have perfect bodies and the second one says we are all overweight and wear god-awful bras..show me the middle-rangers

SimonMillat
Community Member
7 years ago

Whats your problem? There are small girls and big girls, broad hips and slim. I think there are a lot of different body types

Load More Replies...
DavidMann
Community Member
7 years ago

They are from one extreme to the other; where is the middle-of-the-range photograph, in which my partner would fit?

EmmaJay
Community Member
7 years ago

For all ya'll know, his partner might be curvy and average weight but have a small chest.

Load More Replies...
552535f696e1e
Community Member
7 years ago

Seriously? This is either super skinny women or super large women. Not realistic at all. Where are the average weight small breasted women?

SaraJeanKwapien
Community Member
7 years ago

HUH?! There are at least 4 women with very typical body types, 2 of which are in fantastic shape and muscular and one of which has no chest!

Load More Replies...
odia
Community Member
7 years ago

Neither photo has much diversity re: body type - what's the point of this?

FranziskaNielsen
Community Member
7 years ago

Where are the ones with small breasts and giant hips?

MartinW
Community Member
7 years ago

This comment is hidden. Click here to view.

...at the plastic surgeons getting implants ?? ...... :/

Load More Replies...
FatimaFernandes
Community Member
7 years ago

These women are beautiful!!! O-M-G!

AnoüskaTamborska
Community Member
7 years ago

c'est clair Fatima je suis bien de ton avis aussi <3!

Load More Replies...
NoreenVance
Community Member
7 years ago

drop your drawer guys lets see what the hell you got small, big ,fat or pin dick! what do you say ladies you can even have them covered up!

PaulWhite
Community Member
7 years ago

This is awesome. VS doesn't even make xl underware or DD bras anymore. Let's see more realistic women.

EmmaAune
Community Member
7 years ago

why is DD more realistic? I know one girl with DD, and lots of girls with smaller breast and no curves...

Load More Replies...
Boop-pity-boop
Community Member
7 years ago

Why are people saying that every woman in the bottom pic is overweight? I can see at least three who are very slim, esp. pic number 1.

SabrinaBigler
Community Member
7 years ago

Because people see what they want to see.

Load More Replies...
CrackrJax
Community Member
7 years ago

Oh shut up ... There is plenty of body types in there, skinny included. There is no perfect body, and no body is going to be identical.

MaryAsh
Community Member
7 years ago

Actually victoria's secret showed HEALTHY models. Women who work out, you can see muscle on them. Stop promoting unhealthy.

LaurieSmith
Community Member
7 years ago

MaryAsh, I hike 5-7 miles everyday, but I fit into the bottom picture. Even when I weighed 125lbs. I didn't fit into Victoria secret group.

Load More Replies...
Erica Mazurek-Bowshier
Community Member
4 years ago

They aren't talking about the women having the perfect 'body', they are talking about their lingerie line NAMED Body. Originally called 'Body by Victoria'. They have a fragrance named after it too.

Meg Downing
Community Member
5 years ago

Yea. I'm sorry. Trying to do a body positive image with everyone over a c cup. I am a 28 d. But it appears to be an a because it would be an a 34a rather than a d because the proportions. But seriously.... none of these women represent me without big hips and thighs and smaller and smaller boobs.

RenitaPedro
Community Member
6 years ago

The way this madness is ever going to end is when us women stop acknowledging it and feeding it! :P

Sidneydeez
Community Member
7 years ago

I am 98 lbs, healthy, and wear Victoria Secret. Why is someone of my size not in the photo? Stop downgrading the skinny girls.

Frecklebuddy
Community Member
7 years ago

The copy was much more beautiful

Community Member
7 years ago

they curvy ones are still models. f this. show real women.

EmmaAune
Community Member
7 years ago

the reality is that to represent all body types in one photo is next to impossible, bu why do we make big beatiful and skinny anorexic?

EmmaAune
Community Member
7 years ago

why do we make people with large breast and curves more beatuful than skinny girls? i dont think the 2. ad represent women better than the 1

NienkeJansen
Community Member
7 years ago

and i dont do anything to keep myself so thin i eat more than my husband (big guy) ... so yeah STEREOTYPING is a thing you know.

NienkeJansen
Community Member
7 years ago

i dont even fit in Victoria secret bra's because i have to small boobs for them to look nice... but i do have a frame like thos models

ChristopherMarsh
Community Member
7 years ago

Here's a concept. How about choosing a nice woman? I try to do unto others as I would have them do unto me

JohnGaiser
Community Member
7 years ago

Everybody has an idea about what a woman's body should look like. Whatever...

FieldMarshall
Community Member
7 years ago

I would be a perfect curvy model, if only I can find the perfect model agency...

guess
Community Member
7 years ago

"the perfect body for everybody"... with only one body type represented in the ad. Nice save, guys.

JujuBanana
Community Member
7 years ago

What realistic RANGE? These women are all boobalicious!

NancyHelgeson
Community Member
7 years ago

What is not mentioned, is that most of the Victoria Secret models have had breast enhancements.

TeaBerries
Community Member
7 years ago

I had an athletic figure in h.s. then I got married and had a daughter. Naked I look like a pole with two deflated balloons. Where's that?

ChrisCarnes
Community Member
7 years ago

I wish that the fashion world would stop trying to force a certain body type they think everyone wants to see & celebrate all women. Beauty!

DianaBoggs-O'neal
Community Member
7 years ago

they look more normal ,but never going to please everyone ,there will always be a whiner or two .Good job in my opinion.

CrackrJax
Community Member
7 years ago

Awe, those are some beeeautiful ladies!! Oye how can you pick just 10 from that lot. They all look so happy, healthy, and very pretty too!

NoreenVance
Community Member
7 years ago

why is it always about women any ways lets get on the pin dick ass wholes who choose the skinny lil titty ladyes!

NoreenVance
Community Member
7 years ago

who is it thats says there is a perfect body, a body is a body no one is perfect only God !

AnnaDewart
Community Member
7 years ago

Along with France's ruling, this campaign is such a fine and valiant effort toward getting the just-out-of-Dachau look banned, once for all!

estherligthart
Community Member
7 years ago

The ladies in the1st picture are models.Means that they are not your everyday bodytype. I do love the picture with the mixed models however!

JinnyPan
Community Member
7 years ago

If everybody is beautiful why there's no skinny girl in the second one? There should be a picture with all the body shape a woman can be

DestinySears
Community Member
7 years ago

Where are the petite 5'1 short women with B cups like myself? Where is the naturally 30-24-38..

LilyPick
Community Member
7 years ago

The remake fails to show diversity, same as the original... it secludes the slim

LeslieCypert
Community Member
7 years ago

The Curvy Kate says this is what busty looks like. And when you are busty you have to wear god awful bras or it all comes out the top.

WendyMaxwell
Community Member
7 years ago

It's bad enough having big boobs, without always having to wear ugly bras. They look like medical support aids! Give us something pretty!

Schattenschweif
Community Member
7 years ago

More diverse? Then why can't I see any women with a smaller bust? Featuring only models with big breasts isn't realistic either...

MargaritaWilhelm
Community Member
7 years ago

Why all the girls have big boobies? I bet there are also women with small ones :D

JesterRaiin
Community Member
7 years ago

They say that beauty lies in the eye of beholder. Mine says "no, no, nononono". :|

SydneyWheeler
Community Member
7 years ago

I agree with this statement!

Load More Replies...
IreneLivingstone
Community Member
7 years ago

With all due respect I think you've missed the point ! Curvy Kate is offering a more honest version rather than a anorexic model !

SydneyWheeler
Community Member
7 years ago

Don't call the slim women anorexic, how do you know they are anorexic? Just because a woman is slim doesn't me she is anorexic, just slim.

Load More Replies...
MartinW
Community Member
7 years ago

This comment is hidden. Click here to view.

Looks like the "not angels" eat a lot of the PMS ice cream.

tinydancer
Community Member
7 years ago

Wow. Not funny. Judgmental much?

Load More Replies...
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