Cats are the overlords of the internet, but their reign does not go unchallenged – Norman the hedgehog is the latest in a line of adorable internet celebrity hedgehog celebrities (like Darcy and Marutaro) that are wooing the world with their irresistible cuteness.

Norman and his owner, Instagram user Brett Jessie, can’t help but pose for cute photos with each other. The hedgehog is a goofball – as Jessie like to remind his fans, “doesn’t understand the concept of personal space” and often likes to nestle in Jessie’s beard. His owner was worried when Norman recently lost a tooth, but he says that Norman has gotten used to it and is doing fine.  Although the pair has only 675 followers on Instagram, their photos have become wildly popular on Reddit.

There are quite a few different species of hedgehog out there, but the African pygmy hedgehog is the one most commonly available as a pet. They are known for being fairly quite pets, unlike guinea pigs and other rodents, which can often squeak or grunt through the night. Although they are quiet, they are also active, and love to move around in their cage, especially at night. They tend not to seek out human company or respond to calls, but that doesn’t mean that there aren’t plenty of exceptions like Norman.

Source: Instagram (via: reddit)