It seems like we are living in times when brands are creating Christmas ad campaigns just as a matter of competition for the best festive ad for channeling the Christmas spirit. However, the creators of this Christmas story – Ukrainian wine and grocery store Goodwine and ad agency of the year Banda – by releasing the powerful ad only now simply wanted to remind everyone around the world that Christmas time is the perfect time to start realizing what’s important, what’s not and what can always wait. It’s also the most magical time when making someone’s dreams a reality is more important than everyday work issues or annual reports.

Featuring a very sensitive song “Most Important Part,” specifically written for this clever ad, this Christmas story is an episode of a typical life of a busy working parent and raising kids. In the end, it makes us all think about what truly matters for everyone: dreams, family, loved ones, friends, dogs, cats, and everyone or everything else that helps us get through Mondays and other difficult times.