When The Design Of Light Meets Illustration

Masiero, Italian light decoration factory, supports the artistic independent project Gusto Robusto.“Gusto Robusto. Vectorial art prints” exhibition included 25 vectorial illustrations prints by 20 international artists. Most of them were at the opening night to offer live performances to the audience.

The event had the aim to promote this particular digital art technique as art. The illustrators invited to design exclusively for Gusto Robusto represent the variety of expressions in the field. Because of the commercial nature of this kind of illustration technique -it’s the favourite in advertising- all of them use to work for the biggest commercial brands creating their campaigns. Gusto Robusto offered them the chance to express their selves being totally free: they could had chose their own subject and the only limit was the colour palette. Masiero adopted the philosophy too by asking to Gloria Pizzilli to draw a special one illustration just thinking to light and the concept of suspension in time. Gloria Pizzilli, who already won the Excellence prize by Communication Art in 2015 with her first Gusto Robusto illustration “Seta”, has continued in the mood realizing “Cristalline”. This limited edition is not for sale but it will be the special gift for Masiero’s clients.
During the opening night, under Masiero’s spot lights, some artists of the collective drew on Botero lamps. The result had been a unique artwork that inspired a limited collection of lamps. The company is already working on it so the collaboration is going on.

More info: gustorobusto.com