We are thrilled to announce that our esteemed judging panel has selected the Best in Category winners of the 2024 Edition of the London International Creative Competition.
Our internationally renowned jury received thousands of creative submissions from around the world, making the selection process more challenging than ever. Christian Baun, LICC Jury, shared his thoughts about the 2024 edition: “The level of the LICC is absolutely high, compared to other awards. I know what I’m talking about, because I’ve been a jury more than 30 times in a design award. It is a great honor to be a jury member – very educational and inspiring.”
This year’s winners pushed creative boundaries, delivering inspiring originality and authenticity in every category. Their visionary work sets a new standard for artistic excellence.
The winners of the Professional and Non-Professional categories will earn $1,500 and $1,000 in cash, respectively, as well as the LICC trophy and the title of “Best in Category.”
Congratulations to all LICC winners!
“The Brocade” by Mu-Chin Chiang
Image credits: licc.uk
Finalists in Decorate (interior), Shortlist in Decorate (interior)
“Lanling’s fine wine spreads a turmeric fragrant trace, Shining through jade cups with golden amber glow.”—Li Bai, “While Traveling” The spirit of Eastern wisdom in these two verses runs through the entire design of the room, complemented by the embellishment of western elements. To manifest the traditional aesthetic characteristics of brocade, the vibrant floral patterns on the screens are printed on silk fabric with some parts painted, weaving together elements of time and cultural refinement.
“Sirius Cay” by Michelle Ross
Image credits: licc.uk
Finalists in Decorate (interior), Shortlist in Decorate (interior)
Celebrated as “The most beautiful villa in the Bahamas,” Sirius Cay presents a stunning blend of elegance and tranquility through clean, minimalist lines and a soothing color palette.
Meticulously designed around an impressive 150′ black lava stone pool featuring a zen garden highlighted by a serene waterfall, it provides a centerpiece for relaxation and leisure that invites contemplation.
Evenings welcome entertaining with an inviting ambiance created by the warm glow of glass torches, a stylish fire pit, and tasteful gas lanterns, summoning a deep connection to nature and a sense of peace.
“Hermonia Market Event Poster Visual Design” by Yuchan Wu
Image credits: licc.uk
Finalists in Illustrate (graphic), Shortlist in Illustrate (graphic)
The Threads of Creation: A Hermonia Journey poster series celebrates the fusion of tradition, nature, and feminine creativity. Each poster showcases a unique theme—Growth, Harmony, Identity, and Expression—brought to life through bold collage art and cohesive visual storytelling. The designs merge classical and modern aesthetics, using soft yet vibrant tones and layered textures to evoke connection and transformation. Representing Hermonia Market’s mission to empower women artists, the posters invite audiences to explore, create, and celebrate the unbroken threads of creativity.
“Toyota-Kinto 98% Concept Mobility Solution” by Zihang Zheng
Image credits: licc.uk
Finalists in Use (product), Shortlist in Use (product)
The “Toyota-Kinto 98% Concept,” designed by Matt Zihang Zheng, offers a sustainable mobility solution tailored to the needs of the 98th percentile of commuters. This project was developed under the framework of Kinto, a Toyota brand dedicated to providing flexible, convenient, and environmentally conscious transportation services.
As level-5 full self-driving technology matures, this project explores how vehicles could tackle two major urban challenges: excessive parking space usage and traffic congestion, by transforming vehicles into autonomous “Mobility as a Service” (MaaS) solutions.
“The loop” by Chun-Fu, Su
Image credits: licc.uk
Shortlist in Use (product), Finalists in Use (product)
The Loop is a circular time-telling light fixture orbiting within an inhabited space. Its function mirrors the sun’s path, with its position on the orbit indicating time, completing a full rotation in 24 hours. The modular wooden track adapts to various environments, allowing creative assembly. The Loop gently marks the passage of time, aiming to relieve the stress caused by traditional clocks, reimagining the relationship between time, space, and people.
“Wild Venom” by Jeongmin Son
Image credits: licc.uk
Shortlist in Use (product), Finalists in Use (product)
It was inspired by the film Venom.
Venom is a creature called “Symbiot,” but it cannot live without parasites on others. Its sex is cruel, wild and evil. I felt wild beauty from Venom’s appearance. It was also very noticeable, but the sticky texture and variety of shapes when transformed made my eyes shine.
I used this to design clothes with animals to express the Venom in a variety of ways while taking advantage of its nature. They were wolves, zebras and snakes. Each of the three means Venom’s wildness, violence and cruelty. These features were expressed by mixing the characteristics.
“Solitude” by Paul Italiano
Image credits: licc.uk
Finalists in Shoot (photo/video)
Finding solitude requires finding places to be away from the cacophony and chaos of crowds, from haste and confusion, and from the incessant demands of the connected world.
I have sought out and made frequent visits to places where people walk or sit – where they can be alone in their thoughts. I framed each subject to show the space that has enabled them to feel alone, enough for contemplation. Then, with the use of light and shadows, I have sought to help the viewer reflect on the feelings of the subject.
“Warrior” by Janet Scott
Image credits: licc.uk
Finalists in Shoot (photo/video), Shortlist in Shoot (photo/video)
Salt lakes, either natural or man-made, provide a virtual playground of colours, patterns and shapes. This image shows a man-made salt pan on a natural lake on the Yorke Peninsula in South Australia. The berm has broken, and there is a natural water flow between the natural lake and the man-made action. The shapes, patterns and colours have created a face-like image, which, for me, is quite warrior-like.
“Facade” by lisa saltzman
Image credits: licc.uk
Shortlist in Shoot (photo/video), Finalists in Shoot (photo/video), Shortlist in Shoot (photo/video)
A facade conceals harsh realities and inner strife.
“Personality Barrier” by Jiamei Yan
Image credits: licc.uk
Finalists in Illustrate (graphic), Shortlist in Illustrate (graphic)
This project employs the method of linking to allow the audience to experience and reflect on the process of labeling abuse associated with personality tests(MBTI). Black dots and red lines serve as metaphors for the uniqueness of personality and the dynamics of communication. By simulating a crowd communication scene, the project illustrates how personality labels obstruct interpersonal communication and prompts reflection on whether societal labels create barriers to genuine interaction.
“Hotel Museum Melville” by Monica Nadal Cerdeño
Image credits: licc.uk
Finalists in Decorate (interior), Shortlist in Decorate (interior), Shortlist in Decorate (interior)
The Hotel-Museo Melville blends heritage and interior design in the heart of Mazatlán. Located in a protected building, the project employs architectural recycling techniques to restore its 19th-century essence. The rooms, designed with classical European influences, offer an immersive experience celebrating local history. With a focus on sustainability and cultural tourism, this hotel-museum revitalizes the building’s historical identity and fosters greater appreciation for the region’s architectural legacy.
“Life in Pink” by Anna König
Image credits: licc.uk
Finalists in Create (art), Shortlist in Create (art), Shortlist in Create (art)
Life is not fair to us and gives us not the most pleasant surprises.
Sometimes you want to put on rose-coloured glasses and make the world light, airy and carefree. To escape from reality into the world of dreams.
You wrap yourself in an enveloping pink material, closing your eyes to reality, you have no sense of anxiety, it seems that there are no more problems.
But this is just an illusion…
“what is in the park?” by Lin Ye
Image credits: licc.uk
Finalists in Create (art), Shortlist in Create (art)
This set of illustrations, “What’s in the Park,” was inspired by my walks in British parks. Every time I walk in the park, I see warm scenes of harmony between people and nature, leaving a deep impression on me. Therefore, I draw these beautiful moments into paintings, hoping that people who see this set of illustrations can feel the beauty of being connected to nature and inspire their desire to explore the park.
“Hidden in blooms” by Denisa Berglova
Image credits: licc.uk
Finalists in Create (art), Shortlist in Create (art)
“ESCAPE” by Huili Jin
Image credits: licc.uk
Winner in Use (product), Shortlist in Use (product), Finalists in Use (product)
In today’s society with rapid economic development and technological updates, it is difficult for people to truly detach themselves from work, and the psychological distance between work and non-work has been greatly shortened. Psychological detachment refers to the withdrawal of individuals from the working state at both the time, space and psychological perspectives after work, so that the individual is temporarily away from work in both physical and mental aspects, thereby enhancing office workers’ happiness and improving work efficiency.
“The Fuyu Cultural Tourism Complex” by Shaoliang Xie
Image credits: licc.uk
Winner in Build (architecture), Shortlist in Build (architecture)
The Fuyu Cultural Tourism Complex project, located within the core scenic area of the Qianhu Miao Village in Leishan County, Guizhou Province, covers a land area of 989.50 square meters, with a total construction area of 1,484.25 square meters.The building is primarily intended for showcasing traditional Miao handcrafts such as silverware, embroidery, and batik. It will also feature workshops for heritage artisans and various hands-on experience centers for intangible cultural heritage activities.
“Stay Together” by PHOTOGRAPHER HAL
Image credits: licc.uk
Winner in Shoot (photo/video)
Stay Together
I have been creating works on the theme of love for many years. And I am interested in how those who love each other can be attracted to each other. I feel as if they were originally one being. Like mother and child. To keep them together, I put them in ice and photographed them. Their appearance changes one after another, each existing only for a moment. But it seems eternal. Eventually they melt, mix, and become one being.
“DEPARTMET 57 bar & club” by Fedor Goreglyad, Kamila Gilmutdinova
Image credits: licc.uk
Winner in Decorate (interior)
The new DEPARTMENT 57 club space is located in a unique historical building and combines club and bar areas that function both unitedly as well as separately. We developed distinctive, colourful, and unique visual styles for each space, using light and media art as our main tools.
Our main goal was to reimagine the club environment and bring it to the forefront of design, light, and media art. In order to achieve this goal, we eliminated all redundancies in the project to encourage guests to not only hear but also feel the music, to fully immerse themselves in a unique audiovisual atmosphere.
“Nature Simulation” by Jingyi Chen
Image credits: licc.uk
Winner in Create (art)
‘Nature Simulation’ is an artistic series using AI recognition to interact with audience, it blends the elegance of nature with the precision of mathematical algorithms, showcasing the harmony between organic forms and digital art. By using technological means to simulate natural phenomena, the artists provoke contemplation on how humans interact with nature and how technology alters our relationship with it. This project has been exhibited in several countries including UK, US, Poland, etc.
“”SKY MISSION”series YOKOHAMA CHIGASAKIHIGASHI HOUSE” by Shin Takamatsu
Image credits: licc.uk
Winner in Build (architecture)
A home cannot exist without a connection to the sky. This house is designed with that mission, drawing from traditional Japanese townhouses (machiya) that integrate nature through central gardens. Modern homes focus on functionality, isolating themselves from the environment. On a narrow urban plot, this house incorporates a central courtyard that brings light and wind indoors. The changing light and shadows reflect a deep connection to nature, and with all rooms linked to the courtyard, the space expands both horizontally and vertically, offering the feeling of living within the sky itself.





















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