Imagine yourself while taking a break by playing the drums, table football or dancing… right in the middle of a study room. This is the initiative created by DoubleYou for KIT KAT through ‘The Break Room’, a soundproof cabin inside the library that allows students to exceptionally disconnect from studying for a few minutes without disturbing the others.

Weeks before the university entrance examination, KIT KAT has launched an offensive to help the young students beat their anxiety and exhaustion some of them are facing for the very first time in their lives.

“We saw an excellent opportunity not only to make the famous “break” of the brand tangible, but to become useful for our target. Thousands of youngsters will be hitting the books during the next few weeks and it has been proved that taking regular breaks helps them perform better in their studies”, the agency claims.

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