When people asked me why I bike, I always said “So I can eat more cake!”. Often, when cycling, I think of how many calories I’ve just burnt and how much cake this equals too. With a crafty friend of mine we came up with a line of bicycle accessories that work as reminder and encouragement to those whose love for bakes is almost as big as my love for bikes. An oversized cupcake-looking bell on your handlebars – if this is not a motivation to pedal more then I don’t know what is!

More info: bikebelle.com