The idea of creating Challky came from a simple interaction with a chalkboard that many people have on a regular basis. Even more than they think they do. At schools to communicate and grasp new information. At conferences and meetings to discuss the present and the future.

At a bakery down at the Mission, letting you know that they are out of that lemon tart everyone is so crazy about. A diversity of places use chalkboards, because they allow anyone to become an explorer of his own ideas, an artist of his own kind. And that is how Challky was born. Vested with the same principles and creative freedom, this minimalistic and quality T-shirt can quickly become а favourite streetwear companion.

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