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Maybe focus on just one message: 2 sweaters, on the left a brand new one found in a trendy store that costs $$$, on the right a similar sweater found in a thrift store that costs $. Underneath each photo a breakdown of the environmental costs to produce: on the left, chemicals, pollution, child labor, overseas transport, customs, etc. all affecting MSRP, and on the right, previous owner laundering the sweater, delivering to local thrift store, employee pricing and hanging the sweater on a rack. The primary thrust is cost savings to the consumer. The secondary benefit is nothing goes to the landfill.