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Jeep’s Clever Ad Campaign Works Just As Well Upside Down
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Advertising, Optical Illusions8 years ago

Jeep’s Clever Ad Campaign Works Just As Well Upside Down

Leo Burnett, a prestigious international ad agency, created a brilliant 3-image optical illusion ad campaign for Jeep in France with the motto “See whatever you want to see” that merited a gold award for its stunningly good design at Cannes Lions.

At first, the three images in this clever ad campaign might look like nothing special – just dark animal drawings on a burlap background. You have to flip them over, however, to truly appreciate the agency’s artwork. Each printed ad can be viewed as a different animal depending on which direction you view it from, and these two coexist without interfering with each other.

The agency explains that the eye trick ad “invites the reader to return to the announcement to discover an animal at the other end of the world. A nice invitation to travel.

More info: leoburnett.fr | leoburnett.com | canneslions.com (h/t: visualnews)

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firegirl 21
Community Member
4 years ago

For you australians out there?

LunaIndigo
Community Member
6 years ago

These are beautifully creative

JulieSterling-Baldauf
Community Member
7 years ago

very clever!

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firegirl 21
Community Member
4 years ago

For you australians out there?

LunaIndigo
Community Member
6 years ago

These are beautifully creative

JulieSterling-Baldauf
Community Member
7 years ago

very clever!

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