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Every year in the U.S., 6 to 8 million dogs and cats end up in shelters but only half of them are lucky to be adopted. Dallas Pets Alive! The creators of #muttbombing bring to life their latest campaign to promote pet adoption: #AdoptableTrends

People adopt trends every day. That’s how they become trends. What if we take this embracing concept to the world of pet adoption.
The idea of the campaign is to rename dogs after trending topics, capitalizing on these social trends to help save rescue pets. Adoptable Trends aims to leverage the attention each trend gets online for those pets that need it most: shelter dogs.

Adoptable Trends is a fun campaign created by full-service marketing agency Dieste, Inc. in collaboration with Letca Films, Personal Music and Standing Dog.

More info: dallaspetsalive.org

#AdoptableTrends

A “trendy” campaign.

Meet SXSW.

#SXSW is where the new and trendy debuts, which seems to describe this German Shepherd puppy mix perfectly. Adopt him or other #AdoptableTrends at adoptabletrends.com today and receive a reduced adoption fee of $75. #SXSW

Meet Empire Finale.

The Empire Finale may be full of deceit and backstabbing, but this adorable lab mix will always be loyal to you. Adopt him or other #AdoptableTrends at adoptabletrends.com today and receive a reduced adoption fee of $75. #BeOnEmpire

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Meet Bye Bye Internet Explorer.

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It’s time for us to say “bye” to this sweet & playful German Shepherd, because Bye Bye Internet Explorer is more than ready to go home with you. Adopt him or other #AdoptableTrends at adoptabletrends.com #ByeByeInternetExplorer

Meet St. Patrick’s Day.

Meet St. Patrick’s Day, she’s very loyal, a wonderful protector, and looks very good in green. This energetic German Shepherd loves to play with other dogs as well as humans and will do best in a home that will give her the attention she deserves. Adopt her or other #AdoptableTrends at adoptabletrends.com #StPatricksDay