A New Start-Up Movement “G R U Z Z E” In Assisting The Socio-Economic Society During The Corona Virus Pandemic Outbreak. “G R U Z Z E By Tamacorp Group Who Started Their Business With Contributions To The Community”
By Boredpanda Editorial
On 22nd May 2020
During the Covid-19 pandemic, almost all SMEs, especially street vendors and marginal people in Indonesia, lost their jobs as well as diminished daily income, such as in JABODETABEK area, precisely in the city of Tangerang. Many street vendors claimed their income dropped significantly by 80% and stated that their lives are far more concerned during this Corona plaque because people are reluctant to buy snacks outside the home during this pandemic outbreak attacking the world, especially in Indonesia.
Even though in the midst of these impacts, a new Start-up sector such as G R U Z Z E has even actively contributed to providing a lot of humanitarian assistance in the socio-economic situation of the people, especially in the Tangerang city, by providing grocery assistance to marginal people who really need it and who are affected by the Covid-19 plague.
Not only that, G R U Z Z E, one of the Indonesian Fashion Leather companies, which is one of the premium handmade leather productions in Southeast Asia, wants to encourage more Start-up to actively contribute to the public society during the Covid-19, with its mission #COVID19Solidarity Care for Fellow Indonesians.
According to Tri Meta Liaztiza Puteri, as CEO & Co-Founder of G R U Z Z E with Kartika Ika Sari Puteri, (COO & Co-Founder), “this is one of our commitments in helping the marginal people and street vendors in Indonesia especially in the city of Tangerang during the pandemic while the number keeps increasing, definitely by still paying attention to the safety protocols of the World Health Organization (WHO) and following the directions of the Indonesian Government. Annually, we dedicated ourselves to contribute to society into our company project under the name Corporate Social Responsibility (CSR) & Philanthropy. “
Although it was established in 2015, G R U Z Z E only began to run its business in late 2019, were not long after the Covid-19 outbreak hit the city of Wuhan and became a pandemic in 186 countries in the world. “However, even though G R U Z Z E has just been running does not mean that we are not taking part in efforts to help the marginal people in this difficult time,” said Tika as COO & Co-Founder of G R U Z Z E.
The G R U Z Z E team itself has several Coordinators globally scattered in several countries, such as in Malaysia, Australia, the United States, India and Europe as an effort for a new beginning of start-up marketing strategy in order to continue developing.
The G R U Z Z E coordinators actively promote G R U Z Z E leather fashion with its tagline, “Stay Classy and Luxurious”, to foreign countries which include leather golf bags, leather office bags, leather school bags, leather passport purses, leather footwear, and etc. In taking earnestly, they also make all of their production from selected leather such as full-grain leather which is the best grade of leather quality, vegetable-tanned leather with eco-friendly without any chemical processes, and exotic leather which is one of the highest value and luxury leather in the world, namely real alligator/ crocodile skin as one of the main leather choices for golf bags besides of cowhide.
G R U Z Z E also invites many local craftsmen in Indonesia into its production process, in order to support and to advance the social economy of their craftsmen who have professional skills and provide satisfying results with authentic handmade, and exclusivity on high-quality and international-standard.
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