Los Angeles-based photographer Viktorija Pashuta has created a new project called ‘What If Guys Were Social Networks’.


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It is a concept fashion photo shoot depicting the idea of what popular social networks would look like if they were actually human. Viktorija explains, “With the age of social media and its influence on everyday life, we feel its direct presence and necessity to use these channels as the source of communication and sharing the content. While socializing with friends, relatives, and colleges online, the actual online platforms sort of became ‘alive’. And then I thought what would of happened if I tried to humanize well known social networks. The idea was not only to use the social media logos as a visual reference, but to transfer their qualities and usability functions into human character portrayed through fashion”.

Even though they share very similar functions and features, each social network has its own character and style: Facebook depicted as casual, Twitter as classic, Pinterest as creative, LinkedIn as Business, Instagram as vintage, Flickr as artsy, Tumblr as hip and Google + as innovative.

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Guys Depicted As Social Networks

Twitter as ‘Classic’

Instagram as ‘Vintage’

Facebook as ‘Casual’

Google + as ‘Innovative’

Pinterest as ‘Artsy’

Flickr as ‘Creative’

LinkedIn as ‘Business’

Tumblr as ‘Cool’