The Social Ego – This Toy Inflates And Deflates Based On Your Social Engagements

The Social Ego is a toy that connects to your social channels, inflating when you get attention and deflating when you don’t. While it was created by a handful of people, it was inspired by our struggle as a species in dealing with social media.

‘The Social Ego’ is an independent project by RXM Creative, we are a social and content agency based in New York.
We developed the creative idea and overall vision and we collaborated with designer Silvia Casali on the character design and with dorkscreativestudio.com on the visual effects.
But there was no ego involved in the process, we all added our own magic to the process.

More info: youtube.com