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To raise social awareness about the dangers that sugar poses to our health, The Diabetes Association of Thailand commissioned Thai designer Nattakong Jaengsem to come up with a campaign that would encourage the public to reduce their sugar intake. And as you can see from the gruesome pictures below, the ad campaign result is shockingly effective.
We all know that sugar causes health problems, but often we only think of the negative impact it has on our teeth and our weight. But too much sugar in our diets can also cause Type 2 Diabetes, which dramatically reduces the body’s ability to heal and can lead to cuts and sores that can then get infected and even result in amputation.
The advertisement campaign, titled “Sweet Kills,” aims to show us what Type 2 Diabetes can do. But, instead of using simple photographs, Jaengsem decided to recreate diabetes-related health issues using the very thing that causes them: sweets. The clever ads may be challenging to look at, but one thing is for certain: they’re sure to make you think twice about reaching for the sugar bowl.
More info: Diabetes Association of Thailand
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AmandaPanda 9 years ago
Don't tell me that candy and cake isn't real! :-(
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SheileaghLeens 9 years ago
What a bunch of C**P! Seriously people! There is no absolute verification for the negative results of using REAL sugar, vs. the fake ones. Everything in MODERATION is a more useful prompt than total avoidance of 'sugars', which a re necessary for the building blocks of energy in living things. What kind of devious irrational mind comes up with idiocy like this?
Isog Sargent 7 years ago
Sugar doesn't cause diabetes. And your body reacts the same to fake sugar as real sugar.
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ĐenNguyễn 9 years ago
i would bite my damn feet off or chew off my freaking arm if they were made out of sweets
KarenCrosby 9 years ago
I know. I was thinking if I put all kinds of sweets on me, my man would really like that. Nom nom nom.
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guess 9 years ago
This kind of ticks me off, it's just a little ridiculous I think. Obviously their intentions were good but for crimminy's sake most people understand moderation's important don't shove this crud in our faces. And it says that sugar causes wounds to heal slower, is that really as big of a deal as what you're making it out to be? Get it cleaned and get it healed, it's all good. I dunno it just got me salty, sorry. The comment section sweetened me up real good though ya'll are awesome lol
CassidyHoward 9 years ago
I'm gonna eat less sugar cause of this! *eats a piece of cake* I lied!!
PriyankaJatan 9 years ago
To me-it actually looks really delicious and my mouth was just waaatteering....
ErinGibbins 9 years ago
you are what you eat, if you eat enough chocolate and cake you will be come chocolate and cake... which sounds delicious
MorganBaade 9 years ago
Someone might take the "you are what you eat" too literally and start thinking we are all cannibals
Load More Replies... AmandaPanda 9 years ago
Don't tell me that candy and cake isn't real! :-(
Load More Replies... SheileaghLeens 9 years ago
What a bunch of C**P! Seriously people! There is no absolute verification for the negative results of using REAL sugar, vs. the fake ones. Everything in MODERATION is a more useful prompt than total avoidance of 'sugars', which a re necessary for the building blocks of energy in living things. What kind of devious irrational mind comes up with idiocy like this?
Isog Sargent 7 years ago
Sugar doesn't cause diabetes. And your body reacts the same to fake sugar as real sugar.
Load More Replies... ĐenNguyễn 9 years ago
i would bite my damn feet off or chew off my freaking arm if they were made out of sweets
KarenCrosby 9 years ago
I know. I was thinking if I put all kinds of sweets on me, my man would really like that. Nom nom nom.
Load More Replies... guess 9 years ago
This kind of ticks me off, it's just a little ridiculous I think. Obviously their intentions were good but for crimminy's sake most people understand moderation's important don't shove this crud in our faces. And it says that sugar causes wounds to heal slower, is that really as big of a deal as what you're making it out to be? Get it cleaned and get it healed, it's all good. I dunno it just got me salty, sorry. The comment section sweetened me up real good though ya'll are awesome lol
CassidyHoward 9 years ago
I'm gonna eat less sugar cause of this! *eats a piece of cake* I lied!!
PriyankaJatan 9 years ago
To me-it actually looks really delicious and my mouth was just waaatteering....
ErinGibbins 9 years ago
you are what you eat, if you eat enough chocolate and cake you will be come chocolate and cake... which sounds delicious
MorganBaade 9 years ago
Someone might take the "you are what you eat" too literally and start thinking we are all cannibals
Load More Replies...
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