My name is Jakub Pavlovsky and I’m a 21-year-old supporter of reading books. I was born in Slovakia but I’ve been living in the Czech Republic for several years. A few months ago, I realized that people weren’t reading books as much as they did before. Nowadays, they prefer modern technologies rather than a lovely and interesting book. Of course, there are still many people who never forget about the beauty of stories written on paper. Unfortunately, there are more who just don’t appreciate it.

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Therefore, I created a project called “BOOK’S CALLING” and I did it on social media – I want to spread a traditional idea through a modern system. The project’s motto is “Make Time For Reading. Anywhere, Anytime.” I keep the pose of sitting at the same angle and posture in all of the photos, as if the world and environment pivots around this pose throughout the day, every day.

I specialize in photography and my work comprises of reading portraits in everyday life. I hope to encourage more people to read and get lost in a book.

More info: Instagram

“Books are the mirrors of the soul” – Virginia Woolf

“Always read something that will make you look good if you die in the middle of it” – P. J. O’Rourke

“The person, be it gentleman or lady, who has not pleasure in a good novel, must be intolerably stupid” – Jane Austen

“If you don’t like to read, you haven’t found the right book” – J.K. Rowling

“Literature is a luxury; fiction is a necessity” – G.K. Chesterton

“Great books help you understand, and they help you feel understood” – John Green

“I guess there are never enough books” – John Steinbeck

“The odd thing about people who had many books was how they always wanted more” – Patricia A. McKillip

“If the crowns of all the kingdoms of Europe were laid down at my feet in exchange for my books and my love of reading, I would spurn them all” – François Fénelon