Love is something that can grow between people of all shapes, colors and sizes, and this LGBT-oriented ad campaign by Zim Colored Powder drives the point home with beautiful photos of embracing couples saturated with color. Gay, lesbian and heterosexual couples are all present, ensuring that the multi-colored message extends to the LGBT community as well.

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The brightly colored powder is non-toxic, non-irritating, non-staining, and can even be ingested in small amounts. Powder like this is often used at festivals (like rave festivals or the Holi festival in India), and can also be used to create stunning photographs, where clouds and dashes of color help capture motion.

The ad campaign was created in collaboration with Tuppi, a Brazilian advertising agency.

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