A brilliant ad campaign created for Terre Des Femmes, a Swiss human rights organization focusing on gender equality and feminism, reminds us that the worth of a woman should never be measured by something like the neckline of her blouse or height of her heels.
To some, heels of a certain height or skirts of a certain length denote that the wearer must be promiscuous. These “measuring sticks,” however, show just how absurd these measurements seem when removed from their context – regardless of what you think about someone’s clothes, the person wearing them is still a person and should be treated as such.
The ad was design by Theresa Wlokka (art director), Frida Regeheim (copywriter), and other students at the Miami Ad School in Hamburg, Germany.
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