In general, people tend to have a negative opinion about dog shelters, for various reasons. When it comes to getting a dog, they usually prefer a purebred breeder or a pet store instead of adopting one. This leads to overcrowded shelters, which are constantly fighting for funding.


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Knowing they can’t rely on people’s voluntary donations alone, K9Friends decided to let their most important assets earn these donations in style, by starring in commercials. The Dubai-based dog shelter became a canine talent agency, where each dog available for casting has its own professional look book.

More info: k9friends.com

Humburg

Oliver

Sinatra

Marmaduke

Rex

Marti

Maverick

Namasti