To promote Schusev State Museum of Architecture in Moscow, Saatchi & Saatchi Russia created an incredibly beautiful campaign showing what’s below the famous Russian Landmarks: Saint Basil’s Cathedral, Lomonosov Moscow State University and Bolshoi Theatre. The sketches below show how these wonderful images were made.

Saint Basil’s Cathedral

Bolshoi Theatre

Lomonosov Moscow State University

Agency: Saatchi&Saatchi Russia | Creative Director: Stuart Robinson | Account team: Khichtchenko Elena | Art-director: Polonski Yuri | Copywriter: Demakov Anton, Irina Gorshkova | Typography team: Sergey Sidorov, Anastasia Vedernikova | Designers team: Mark Ignatiev, Vitaly Mashinsky