“Clever” and “pasta packaging” are two things that rarely go together – until now. Maverick Moscow based company Nikita has recently published a playful design concept that turns pasta into hair. Well, at least makes pasta look like hair, when viewed through the clear plastic cutouts on the box.

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What do you think, Pandas? Is this packaging enough to convince you to switch brands? Share your thoughts in the comments section below!

More info: Instagram | Behance (h/t: designtaxi)