Have you ever noticed that most of the greatest ideas, whether it’s business or design, are so simple and obvious that you wonder why you haven’t thought of it before!

As we mentioned in our previous article (see Brilliant Minimalist Print Ads (PART I)) Leonardo da Vinci once said: “Simplicity is the ultimate sophistication”, and architect Ludwig Mies van der Rohe adopted the motto “Less is more”. [Read more...]

Even after 500 years Leonardo’s words are true and this rule is still widely used in design and advertising. It may sound a bit contradictory, but creating simple things often require much more brain power than the most complicated-looking stuff.

So, without further ado, let’s take a look at some of the best minimalist print ads, and if you like them – don’t forget to check out the Brilliant Minimalist Print Ads (PART I).

1. Bank Forum, Commerzbank: Chaos

Chaos. German style. Banking. German style. (Advertising Agency: Ogilvy & Mather, Ukraine)

2. Nori: Japanese Food From 11 AM

Japanese food, served from 11 a.m. (Advertising Agency: Markus Reklambyrå, Linköping, Sweden)

3. The Support Centers Union For Victims of Sexual Assault in Israel

Two seconds to spot are two seconds too late. (Advertising Agency: Mccann Erickson, Tel Aviv, Israel)

4. Boots Body Cream: Knees

For sexier knees. (Advertising Agency: McCann Worldgroup, Bangkok, Thailand)

5. Hubba Bubba: Mouth

180cm bubblegum. (Advertising Agency: DDB, Sydney, Australia)

6. K-Lynn Lingerie

2nd skin underwear. (Advertising Agency: JWT, Dubai, UAE)

7. Volkswagen Beetle Cabriolet: Logo

The new beetle cabriolet. (Advertising Agency: Bluedream Ad, Shanghai, China)

8. Have a Break. Have a KitKat

Have a break. Have a KitKat. (Advertising Agency: JWT London, UK)

9. Puma

Advertising Agency: unknown

10. Bayer Aspirin & Cafiaspirin

If it gets stronger, we get stronger. (Advertising Agency: Almap BBDO, Brazil)

11. Heinz: Tomato

No one grows Ketchup like Heinz. (Advertising Agency: McCann Erickson, London, UK)

12. Pringles Rice Infusions

Advertising Agency: Grey, Hong Kong

13. Sensodyne Toothpaste: Hard Hat

Advertising Agency: Callegari Berville Grey, France

14. Heineken: Social Networking Since 1873

Heineken Social Networking since 1873. (Advertising Agency: TBWA\NEBOKO, Amsterdam, Netherland)

15. Okamoto Condoms: Numbers of Pleasure

Nothing feels like everything. (Advertising Agency: Nexogen, Singapore)

16. Suzi Wan: Drop

Spicy sauce. (Advertising agency: CLM/BBDO Paris, France)

17. Mass Education: Russian Doll

When you educate a girl, you educate a family. (Advertising Agency: Triton Communications, Mumbai, India)

18. Welt Kompakt

Advertising Agency: Scholz & Friends, Germany

19. Colgate Dental Floss

Advertising Agency: Cerebro Y&R, Panama

20. Greenpeace: Bulb

Ordinary bulbs are killing the environment… Switch to Compact Fluorescent Lamps.( Agency: TBWA\RAAD, Dubai, UAE)

21. Peruvian League Against Cancer

Advertising Agency: Young & Rubicam, Peru

Brilliant Minimalist Print Ads (PART I)

 

Pringles Rice Infusions