Have you ever noticed that most of the greatest creative ideas, whether it’s business or design, are so simple and obvious that you wonder why you haven’t thought of it before!
As we mentioned in our previous article (see Brilliant Minimalist Print Ads (PART I)) Leonardo da Vinci once said: “Simplicity is the ultimate sophistication”, and architect Ludwig Mies van der Rohe adopted the motto “Less is more”.
Even after 500 years, Leonardo’s words are true and this rule is still widely used in minimalist design and ad campaigns. It may sound a bit contradictory, but creating simple printed ads often require much more brainpower than the most complicated-looking stuff.
So, without further ado, let’s take a look at some of the best creative ads, and if you like them – don’t forget to check out another post full of clever ads Brilliant Minimalist Print Ads (PART I).
1. Bank Forum, Commerzbank: Chaos
Chaos. German style. Banking. German style. (Advertising Agency: Ogilvy & Mather, Ukraine)
2. Nori: Japanese Food From 11 AM
Japanese food, served from 11 a.m. (Advertising Agency: Markus Reklambyrå, Linköping, Sweden)
3. The Support Centers Union For Victims of Sexual Assault in Israel
Two seconds to spot are two seconds too late. (Advertising Agency: Mccann Erickson, Tel Aviv, Israel)
4. Boots Body Cream: Knees
For sexier knees. (Advertising Agency: McCann Worldgroup, Bangkok, Thailand)
5. Hubba Bubba: Mouth
180cm bubblegum. (Advertising Agency: DDB, Sydney, Australia)
6. K-Lynn Lingerie
2nd skin underwear. (Advertising Agency: JWT, Dubai, UAE)
7. Volkswagen Beetle Cabriolet: Logo
The new beetle cabriolet. (Advertising Agency: Bluedream Ad, Shanghai, China)
8. Have a Break. Have a KitKat
Have a break. Have a KitKat. (Advertising Agency: JWT London, UK)
9. Puma
Advertising Agency: unknown
10. Bayer Aspirin & Cafiaspirin
If it gets stronger, we get stronger. (Advertising Agency: Almap BBDO, Brazil)
11. Heinz: Tomato
No one grows Ketchup like Heinz. (Advertising Agency: McCann Erickson, London, UK)
12. Pringles Rice Infusions
Advertising Agency: Grey, Hong Kong
13. Sensodyne Toothpaste: Hard Hat
Advertising Agency: Callegari Berville Grey, France
14. Heineken: Social Networking Since 1873
Heineken Social Networking since 1873. (Advertising Agency: TBWANEBOKO, Amsterdam, Netherland)
15. Okamoto Condoms: Numbers of Pleasure
Nothing feels like everything. (Advertising Agency: Nexogen, Singapore)
16. Suzi Wan: Drop
Spicy sauce. (Advertising agency: CLM/BBDO Paris, France)
17. Mass Education: Russian Doll
When you educate a girl, you educate a family. (Advertising Agency: Triton Communications, Mumbai, India)
18. Welt Kompakt
Advertising Agency: Scholz & Friends, Germany
19. Colgate Dental Floss
Advertising Agency: Cerebro Y&R, Panama
20. Greenpeace: Bulb
Ordinary bulbs are killing the environment… Switch to Compact Fluorescent Lamps.( Agency: TBWARAAD, Dubai, UAE)
21. Peruvian League Against Cancer
Advertising Agency: Young & Rubicam, Peru
Brilliant Minimalist Print Ads (PART I)
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