To raise social awareness about the dangers that sugar poses to our health, The Diabetes Association of Thailand commissioned Thai designer Nattakong Jaengsem to come up with a campaign that would encourage the public to reduce their sugar intake. And as you can see from the gruesome pictures below, the ad campaign result is shockingly effective.
We all know that sugar causes health problems, but often we only think of the negative impact it has on our teeth and our weight. But too much sugar in our diets can also cause Type 2 Diabetes, which dramatically reduces the body’s ability to heal and can lead to cuts and sores that can then get infected and even result in amputation.
The advertisement campaign, titled “Sweet Kills,” aims to show us what Type 2 Diabetes can do. But, instead of using simple photographs, Jaengsem decided to recreate diabetes-related health issues using the very thing that causes them: sweets. The clever ads may be challenging to look at, but one thing is for certain: they’re sure to make you think twice about reaching for the sugar bowl.
More info: Diabetes Association of Thailand
Chocolate brownie
Vanilla cake
Strawberry cake
169Kviews
Share on FacebookDon't tell me that candy and cake isn't real! :-(
Load More Replies...What a bunch of C**P! Seriously people! There is no absolute verification for the negative results of using REAL sugar, vs. the fake ones. Everything in MODERATION is a more useful prompt than total avoidance of 'sugars', which a re necessary for the building blocks of energy in living things. What kind of devious irrational mind comes up with idiocy like this?
Sugar doesn't cause diabetes. And your body reacts the same to fake sugar as real sugar.
Load More Replies...i would bite my damn feet off or chew off my freaking arm if they were made out of sweets
I know. I was thinking if I put all kinds of sweets on me, my man would really like that. Nom nom nom.
Load More Replies...This kind of ticks me off, it's just a little ridiculous I think. Obviously their intentions were good but for crimminy's sake most people understand moderation's important don't shove this crud in our faces. And it says that sugar causes wounds to heal slower, is that really as big of a deal as what you're making it out to be? Get it cleaned and get it healed, it's all good. I dunno it just got me salty, sorry. The comment section sweetened me up real good though ya'll are awesome lol
I'm gonna eat less sugar cause of this! *eats a piece of cake* I lied!!
To me-it actually looks really delicious and my mouth was just waaatteering....
you are what you eat, if you eat enough chocolate and cake you will be come chocolate and cake... which sounds delicious
Someone might take the "you are what you eat" too literally and start thinking we are all cannibals
Load More Replies...same for too much fat, too much anything...even water...and for sugar it's much more complicated depending on the type of "sugar" you eat
Even if it's obviously fake, it is a little hard to look at, yeah.
Load More Replies...How utterly bizarre. As if anyone would think this is going to happen to our bodies because of eating sweets.
Well it can happen, it's a very real side-effect of diabete type II but it won't look like that at all so it makes the advertisements irrelevant and at most fascinating but not informative. If they showed real suppurating open wounds in the hand of someone eating sugar, then it would be more interesting.
Load More Replies...I am struggling with my sugar addiction. This is sobering and I have bookmarked it! Thank you!
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Yeah, this absolutely did not make me not want sugar, so I'd call this campaign a huge failure. Now, if you'll excuse me, I need to go have a cupcake.
Blech ... how does anyone find that appetizing. And yes, sugar IS exceptionally unhealthy for you. Geniuses. But of course, moderation is the key. And exercise. It's not like it's easy to resist.
It does say at the top that diabetes makes wounds heal slower, but making horrible wounds out of sweets is just going to far. Please.
Not exactly when diabetics have to worry about peripheral neuropathy leading small cuts on their feet to become life threatening
Load More Replies...It's not necessarily showing the bad side of sugar. It's just making "wounds" of sweets. Clap clap.
These look like fake desserts plastered onto healthy body parts. This is disconnected from the proposed theme. I would think that a real diseased body part - and they don't look pretty! - right next to the suggested dessert, or even laying in it would be much more effective.
Don't tell me that candy and cake isn't real! :-(
Load More Replies...What a bunch of C**P! Seriously people! There is no absolute verification for the negative results of using REAL sugar, vs. the fake ones. Everything in MODERATION is a more useful prompt than total avoidance of 'sugars', which a re necessary for the building blocks of energy in living things. What kind of devious irrational mind comes up with idiocy like this?
Sugar doesn't cause diabetes. And your body reacts the same to fake sugar as real sugar.
Load More Replies...i would bite my damn feet off or chew off my freaking arm if they were made out of sweets
I know. I was thinking if I put all kinds of sweets on me, my man would really like that. Nom nom nom.
Load More Replies...This kind of ticks me off, it's just a little ridiculous I think. Obviously their intentions were good but for crimminy's sake most people understand moderation's important don't shove this crud in our faces. And it says that sugar causes wounds to heal slower, is that really as big of a deal as what you're making it out to be? Get it cleaned and get it healed, it's all good. I dunno it just got me salty, sorry. The comment section sweetened me up real good though ya'll are awesome lol
I'm gonna eat less sugar cause of this! *eats a piece of cake* I lied!!
To me-it actually looks really delicious and my mouth was just waaatteering....
you are what you eat, if you eat enough chocolate and cake you will be come chocolate and cake... which sounds delicious
Someone might take the "you are what you eat" too literally and start thinking we are all cannibals
Load More Replies...same for too much fat, too much anything...even water...and for sugar it's much more complicated depending on the type of "sugar" you eat
Even if it's obviously fake, it is a little hard to look at, yeah.
Load More Replies...How utterly bizarre. As if anyone would think this is going to happen to our bodies because of eating sweets.
Well it can happen, it's a very real side-effect of diabete type II but it won't look like that at all so it makes the advertisements irrelevant and at most fascinating but not informative. If they showed real suppurating open wounds in the hand of someone eating sugar, then it would be more interesting.
Load More Replies...I am struggling with my sugar addiction. This is sobering and I have bookmarked it! Thank you!
Do you need personal loan? Does your firm,company or industry need financial assistance? Do you need finance to start your business? Do you need finance to expand your business? We give out loan to interested individuals who are seeking loan with good faith. Are you seriously in need of an urgent loan contact us at Email: fastestloaninvestment@gmail.com APPLICATION DETAILS Your Full Details: Full Name: Loan Amount Need: Loan Duration: Phone Number: Applied before? State: Monthly Income: Country: You are to send this to our Company Email;fastestloaninvestment@gmail.com
Yeah, this absolutely did not make me not want sugar, so I'd call this campaign a huge failure. Now, if you'll excuse me, I need to go have a cupcake.
Blech ... how does anyone find that appetizing. And yes, sugar IS exceptionally unhealthy for you. Geniuses. But of course, moderation is the key. And exercise. It's not like it's easy to resist.
It does say at the top that diabetes makes wounds heal slower, but making horrible wounds out of sweets is just going to far. Please.
Not exactly when diabetics have to worry about peripheral neuropathy leading small cuts on their feet to become life threatening
Load More Replies...It's not necessarily showing the bad side of sugar. It's just making "wounds" of sweets. Clap clap.
These look like fake desserts plastered onto healthy body parts. This is disconnected from the proposed theme. I would think that a real diseased body part - and they don't look pretty! - right next to the suggested dessert, or even laying in it would be much more effective.
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