We’re all going to die. Yet few people like to talk about it.
And our fear of engaging with the subject – creating that shared code of silence – allows predators to rip us off.
We pay too much for funerals, funeral plans and wills because we don’t feel able to shop around.
We’ve decided to take the first step in opening up the conversation about death.
Making creative ads that use humour, because otherwise people ignore the subject.
Unfortunately, the ads weren’t allowed on the Transport for London network for being offensive.
Do you think that our ads should have been allowed or do you think that they’re offensive?
More info: beyond.life
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Don’t get R.I.P.’d off
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I thought they were funny!! I think people find the slightest things offensive
Making fun of dying, death and funerals is a big nono in western society. But let's face it: You'll never get out of life alive so why we shoudn't accept this fact and make jokes about it. There's almost nothing left to joke about thanks to all those people who are so easily offended.
They're clever, but it's unconfortable watching happy people and jokes out of sad scenarios. Some subjects is better to handle with solemnity. Ther are times in life for laughter, and death (especially a loved one's) is not one of them. I wouldn't say it's offensive just really odd advertising.
I thought they were funny!! I think people find the slightest things offensive
Making fun of dying, death and funerals is a big nono in western society. But let's face it: You'll never get out of life alive so why we shoudn't accept this fact and make jokes about it. There's almost nothing left to joke about thanks to all those people who are so easily offended.
They're clever, but it's unconfortable watching happy people and jokes out of sad scenarios. Some subjects is better to handle with solemnity. Ther are times in life for laughter, and death (especially a loved one's) is not one of them. I wouldn't say it's offensive just really odd advertising.
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