Jwt Metro – Parking Wheelchairs

Every day, many car owners park their vehicles on the parking lots provided for people with disabilities. We occupied the parking with 70 wheelchairs.

The communication objective for the agency was to raise the problem and change the attitude. Main insight was that despite growing discussion in social networks, drivers still lack the complete understanding of the harm they are creating by parking at the wrong place. The idea of “Parking Wheelchairs” aimed to create alternative experience for drivers and facilitate loud discussions around the topic.

More info: vimeo.com