PurJus, project by French DA Martin lets fruit meet with their substance. The project works because of the water in the left glass. The water makes the visual transformation actually work. The water makes the fruit / vegetable or herb look alive and energetic ! Without water, the fruit will appear dry, like we all would be. Project has been made in collaboration with Jean Helou, photographer, hope you’ll enjoy it !

More info: www.behance.net

Image by: martin_descours