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Company Creates Advertisement For Bakery With Elderly Models Posing With Their Products
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Advertising3 years ago

Company Creates Advertisement For Bakery With Elderly Models Posing With Their Products

What makes a successful advertisement? Fashionable, good-looking models? Good concept/idea? Humor? Of course, it is much more than that! However, one spectacular advertisement, that seems to have taken these ‘successful advertisement’ elements on board, appeared recently and instantly became famous on social networks. The advertisement is a photo session with the products of Nemyugun bakery located in Yakutsk. However, the fun fact is that the company has nothing to do with it.

More info: Instagram | twitter.com

Image credits: Babushkin Podgon

Everything started on March 7th, when Twitter and Instagram accounts under the name ‘Grandma Things’ appeared on the internet.

Image credits: Babushkin Podgon

They advertised the products of the Nemyugyun bakery in the most.. let’s say, unusual way.

Image credits: Babushkin Podgon

The creative company behind this idea ‘Tryuukk’ purposely choose elderly models – grandmothers – and dressed them according to the latest fashion trends.

Image credits: Babushkin Podgon

Image credits: Babushkin Podgon

Even though these models are not professionals, the photos talk for themselves as they seem to really enjoy the products of the bakery.

Image credits: Babushkin Podgon

Image credits: Babushkin Podgon

Image credits: Babushkin Podgon

They masterfully reflected the campaign slogan: ‘delicious like at grandmother’s’.

Image credits: Babushkin Podgon

Image credits: Babushkin Podgon

Image credits: Babushkin Podgon

Image credits: Babushkin Podgon

The creative company explained that this was their first case study and they chose this bakery as they were convinced of the quality of their products.

Image credits: Babushkin Podgon

Image credits: Babushkin Podgon

Image credits: Babushkin Podgon

Image credits: Babushkin Podgon

The project was created with the help of Republican orphanage for the elderly and disabled, as well as the private pension.

Image credits: Babushkin Podgon

Image credits: Babushkin Podgon

Image credits: Babushkin Podgon

Image credits: Babushkin Podgon

Image credits: Babushkin Podgon

Image credits: Babushkin Podgon

Image credits: Babushkin Podgon

Image credits: Babushkin Podgon

Do you agree with the success of this lovely advertisement?

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FatBaby
Community Member
3 years ago

Badass grandmas eating badass desserts.

SupriyaG
Community Member
3 years ago

High Five to all lovely grandmas there <3

KarmaQueen
Community Member
3 years ago

These damn grandma's have more style that I do. You go get it girls.

Monika Soffronow
Community Member
3 years ago

Nice work! You are only as old as you feel, including if you live in Yakutsk on the Lena River, deep in inland Siberia. The world really has become much more connected.

Cami Ereth
Community Member
3 years ago

What do the t-shirts say? They look amazing! 'Grandma goals"

Marc
Community Member
3 years ago

To be honest, I first read "Delicious Like Grandmothers." Yeah, it's been a long day already.

Pumbaa
Community Member
3 years ago

Some are really great and classy!

Pumbaa
Community Member
3 years ago

As I can't edit: They're almost like art :D

Load More Replies...
Smackiex
Community Member
3 years ago

I love this sooooo much :)

Tahani
Community Member
3 years ago

YESYESYES!!! This is awesome!!

Robin DJW
Community Member
3 years ago

Would love translation of the t-shirts. Very catchy images.

Janelle Collard
Community Member
3 years ago

Awesome! Did all of the ladies get to keep/eat those yummy's ?!

Elaine Dodge
Community Member
3 years ago

That is so cool! Hope the bakery goes for it!

Adrielle Kash
Community Member
3 years ago

i love this! the modles look very up to date and cute and i dont see why people should dress matronly when they can look like this.very nice,an inspiration!

Coco
Community Member
3 years ago

gahhhhhhhhhh I love this so much!!!

Agnes Jekyll
Community Member
3 years ago

Love the grandmas! Their clothing is amazing!

VanStephe
Community Member
3 years ago

Who are the models?

Sierra Hall
Community Member
3 years ago

I love these so much! I hope to be this cool when I'm a grandma.

GayBar101
Community Member
3 years ago

This comment is hidden. Click here to view.

Oh yea I'm sure posting the near-dead will attract the multitude lol.

FatBaby
Community Member
3 years ago

Badass grandmas eating badass desserts.

SupriyaG
Community Member
3 years ago

High Five to all lovely grandmas there <3

KarmaQueen
Community Member
3 years ago

These damn grandma's have more style that I do. You go get it girls.

Monika Soffronow
Community Member
3 years ago

Nice work! You are only as old as you feel, including if you live in Yakutsk on the Lena River, deep in inland Siberia. The world really has become much more connected.

Cami Ereth
Community Member
3 years ago

What do the t-shirts say? They look amazing! 'Grandma goals"

Marc
Community Member
3 years ago

To be honest, I first read "Delicious Like Grandmothers." Yeah, it's been a long day already.

Pumbaa
Community Member
3 years ago

Some are really great and classy!

Pumbaa
Community Member
3 years ago

As I can't edit: They're almost like art :D

Load More Replies...
Smackiex
Community Member
3 years ago

I love this sooooo much :)

Tahani
Community Member
3 years ago

YESYESYES!!! This is awesome!!

Robin DJW
Community Member
3 years ago

Would love translation of the t-shirts. Very catchy images.

Janelle Collard
Community Member
3 years ago

Awesome! Did all of the ladies get to keep/eat those yummy's ?!

Elaine Dodge
Community Member
3 years ago

That is so cool! Hope the bakery goes for it!

Adrielle Kash
Community Member
3 years ago

i love this! the modles look very up to date and cute and i dont see why people should dress matronly when they can look like this.very nice,an inspiration!

Coco
Community Member
3 years ago

gahhhhhhhhhh I love this so much!!!

Agnes Jekyll
Community Member
3 years ago

Love the grandmas! Their clothing is amazing!

VanStephe
Community Member
3 years ago

Who are the models?

Sierra Hall
Community Member
3 years ago

I love these so much! I hope to be this cool when I'm a grandma.

GayBar101
Community Member
3 years ago

This comment is hidden. Click here to view.

Oh yea I'm sure posting the near-dead will attract the multitude lol.

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