Pirelli, an Italian tire manufacturer, has had a habit of releasing an annual calendar of nude and scantily-clad women that many women have been less than happy about. This year’s calendar, however, promises to be a PR coup – instead of their usual softcore-pornographic fare, their 2016 calendar will feature thinkers, athletes, businesspeople and other inspiring elites from the world of women.

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Though the women in the photos are in various states of dress (or undress), that’s definitely not the focus this time around. Annie Leibovitz, the award-winning photographer behind this year’s calendar (whom we’ve written about before), said, “I started to think about the roles that women play, women who have achieved something. I wanted to make a classic set of portraits. I thought that the women should look strong but natural, and I decided to keep it a very simple exercise of shooting in the studio. This calendar is so completely different. It is a departure. The idea was not to have any pretense in these pictures and be very straightforward.”

What do you think about this new direction?

More info: pirelli.com | Facebook (h/t: designyoutrust)

Amy Schumer

Serena Williams

Yoko Ono

Natalia Vodianova

Ava Duvernay

 Patti Smith

Yao Chen


Shirin Neshat


Tavi Gevinson


Mellody Hobson


Fran Lebowitz

Agnes Gund and Sadie Rain-Hope Gund


Kathleen Kennedy


Behind the scenes: