IKEA has today unveiled a series of films on the back of research showing that British parents and children feel they do not have enough time to play together, with stress, mobile technology and work getting in the way of family time.
The series of adorable video guides, featuring British children aged between 5-7 talking to their teddies, has been produced with the children tackling subjects like ‘how to be happy” and “what children need from adults” as well as telling us “the importance of education” and “how to find your imagination”, using their teddies as props to communicate.
All of the Teddy Talks videos showcase soft toys that raise money for IKEA’s annual Soft Toys for Education Campaign – an initiative that has raised millions to support educational programmes around the world run by Save the Children and UNICEF.
Alongside the other children giving their Teddy Talks is eight-year-old Olivia Wildman and her teddy ‘Stinky the Skunk’. Olivia was selected as the UK winner of the IKEA Soft Toys Drawing Competition in which children from across the world were asked to let their imagination run wild and create fantastic creatures to be turned into physical teddies as part of the campaign.
The IKEA report of over 2,000 British children and parents found there is a willingness from families to play together more.
The films have been created to support the amazing work of the IKEA Soft Toys for Education Campaign – with every soft toy, children’s book, dressing up clothing and children’s card games sold between now and the 19 December 2015, the IKEA Foundation will donate €1 to support educational programmes run by UNICEF and Save the Children around the world.
More info: ikea.com
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