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Working that pitch-perfect shot is all about striking a pose. But one fashion giant seems to have taken this idea a little too literally.

Known as a serial offender in weird and controversial fashion choices (read about it in our previous article), the Spanish clothing retailer Zara is leaving everyone baffled again. When someone pointed out how weirdly their models are posing, shoppers started wondering what the heck these girls are doing. From a woman crouching on a stove to another levitating in the air like Spiderman, it seems like someone was tryin’ a tiny bit too hard. Whether Zara seeks to attract a niche customer or is playing it "too cool for school" remains largely a mystery.

The fashion giant Zara is a part of the Inditex Group, which in 2019 reported a sales growth of 7%, setting new records for revenues, profits, and cash. Inditex’s portfolio includes other successful fashion brands like Massimo Dutti, Pull & Bear, Bershka, Stradivarius, and more. However, Zara stands out as a particular leader in the pack. It was ranked 29th on global brand consultancy Interbrand’s list of best global brands and surpassed the Swedish giant H&M.

The secret to Zara’s success has to do with its strategy to go hand in hand with rapidly changing fashion trends with virtually no delay. According to Who What Wear, one thing Zara will never do is produce or design the same garment twice. When the product sells out, it’s never going to be remade in the exact same fashion. However, you can spot the same materials, patterns, and decors drifting from season to season, one collection to another.

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Zara releases new products about twice a week, which makes it always appealing to returning customers. But imagine how the photo studios are hustling to create the shoots you see on the site. Yes, those odd ones too.

Fashion editor Lauren Eggertsen, who visited Zara’s headquarters to learn how it functions, said that “there are 15 studio sets where all the magic happens, and each of them is accompanied by its own team (photographer, stylist, etc.).” There are many different stylists working to create the fresh and innovative looks to sell on Zara’s website. That’s why the styling never looks the same even if the image features the product.

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Loki’s Lil Butter Knife
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3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

After one too many days of social distancing, Amelia finally gave a big proverbial "screw you" to the world and turned into a cat.

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C Hypercube
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The only thing that could improve the photo, would be a toilet seat instead of the chair.

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Yvonne Mackay
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

was this to cover up the shoddy material of this cheap piece of junk you call a dress

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George Hudacko
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Looks like she is trying to see under next stall while s******g!

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Sam T Godfrey
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Following the theme, I assume this here's an ad for a brassiere...

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Rowlie
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

when You glue Your camera to the floor but have to take a photo

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Emy Loves
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I would like to show you how this dress really fits and looks but these pms cramps are fricking killing me.

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Sarah Nunns
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They really don't want us to actually see their products, makes you wonder what they are hiding. The fact they are hideous maybe?

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m. b
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

So in this spirit. Can you get me a New phone. Whit great camera pls the last one sucked on the playground. Thank you!

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Magdalena Bone
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

What’s in her hand? It looks like one of those smart board clicky things that teachers use that take you to the next slide in a PowerPoint

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Sandy J Renfroe
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I don't understand. Isn't the purpose of the photo to show you what the garment looks like? Why would you just buy this? All you can see is that it's a green piece of cloth.

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Diana Adams
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Maybe the big blue beads was so heavy around her neck , she could not sit up properly.

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A
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

She appears to looking for help while she suffers from really bad cramps.

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Ripley
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

She clearly had to bend over to fit into the frame . . .

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Rowlie
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

well sometimes you just HAVE to do some serious thinking over a tennis net after You just shaved a sheep

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Just another bot
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Everything looks bad, from the awkward pose to the crumpled jacket, colour scheme, the wrinkled bed sheet background ...

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Mojones
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

She only displays the routine a buyer has to go thru to put them on, 'cause they'll be too small and tight anyway

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Loki’s Lil Butter Knife
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Is she channeling her inner cat and getting ready to knock that strange "abstract block" (honestly, what the bloody hell is that thing) off the kitchen counter?

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Nadine Khazaka
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Susan finally found a way to unstuck her butt cheeks after the unfortunate superglue incident.

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kathryn stretton
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Just how cheap does this look? Cheap material, crappy cutting, same sewing. Terrible.

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