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Working that pitch-perfect shot is all about striking a pose. But one fashion giant seems to have taken this idea a little too literally.

Known as a serial offender in weird and controversial fashion choices (read about it in our previous article), the Spanish clothing retailer Zara is leaving everyone baffled again. When someone pointed out how weirdly their models are posing, shoppers started wondering what the heck these girls are doing. From a woman crouching on a stove to another levitating in the air like Spiderman, it seems like someone was tryin’ a tiny bit too hard. Whether Zara seeks to attract a niche customer or is playing it "too cool for school" remains largely a mystery.

The fashion giant Zara is a part of the Inditex Group, which in 2019 reported a sales growth of 7%, setting new records for revenues, profits, and cash. Inditex’s portfolio includes other successful fashion brands like Massimo Dutti, Pull & Bear, Bershka, Stradivarius, and more. However, Zara stands out as a particular leader in the pack. It was ranked 29th on global brand consultancy Interbrand’s list of best global brands and surpassed the Swedish giant H&M.

The secret to Zara’s success has to do with its strategy to go hand in hand with rapidly changing fashion trends with virtually no delay. According to Who What Wear, one thing Zara will never do is produce or design the same garment twice. When the product sells out, it’s never going to be remade in the exact same fashion. However, you can spot the same materials, patterns, and decors drifting from season to season, one collection to another.

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Zara releases new products about twice a week, which makes it always appealing to returning customers. But imagine how the photo studios are hustling to create the shoots you see on the site. Yes, those odd ones too.

Fashion editor Lauren Eggertsen, who visited Zara’s headquarters to learn how it functions, said that “there are 15 studio sets where all the magic happens, and each of them is accompanied by its own team (photographer, stylist, etc.).” There are many different stylists working to create the fresh and innovative looks to sell on Zara’s website. That’s why the styling never looks the same even if the image features the product.

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Loki’s Lil Butter Knife
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3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

After one too many days of social distancing, Amelia finally gave a big proverbial "screw you" to the world and turned into a cat.

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Rowlie
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

well sometimes you just HAVE to do some serious thinking over a tennis net after You just shaved a sheep

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Just another bot
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Everything looks bad, from the awkward pose to the crumpled jacket, colour scheme, the wrinkled bed sheet background ...

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Mojones
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

She only displays the routine a buyer has to go thru to put them on, 'cause they'll be too small and tight anyway

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Loki’s Lil Butter Knife
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Is she channeling her inner cat and getting ready to knock that strange "abstract block" (honestly, what the bloody hell is that thing) off the kitchen counter?

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Nadine Khazaka
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Susan finally found a way to unstuck her butt cheeks after the unfortunate superglue incident.

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kathryn stretton
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Just how cheap does this look? Cheap material, crappy cutting, same sewing. Terrible.

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Kais Sahli
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

You dont know what you are talking about,this tablecloth looks amazing

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CorgiGirl
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3 years ago

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Good grief. How old are you ? 90? It's the current trend of asymmetrical fashion.. tops and dresses. I'm not young but I do think it's pretty and wish I could still wear this fashion.

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JessG
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This one isn't so bad. Looks like a regular catalog pic

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Kathy Baylis
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

At least you can actually see the whole dress in this one, albeit only the front.

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Diana Hockley
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It's horrible, but it's the only outfit that I can see properly. What a load of rubbish these poses are! Do they want to sell clothes or not?

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Seabeast
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The clothes are junk, so they don't want you seeing them too clearly.

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Oskar vanZandt
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

A shapeless shift... that I doubt will look flattering on any woman.

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CincyReds
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I think I made a dress like this in 8th grade home economics

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Jennifer .S
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This one's not that bad a pose. It's just wierd she's stood on her windowsill like that

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Serenasun321
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Would’ve been much better with hairy armpits! Lol! What a butt ugly dress!

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paige heck
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

If this can sell, I can sell my table clothe as a rain jacket...

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Ann Sterzinger
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

(She has that "I'm so constipated I am about to vomit" face that you get after a week in the hospital.)

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Jack Urquhart
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

you'd have to enter a room and say "This isn't ugly, really, it's Zara. Must be nice"

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Miss Cris
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

At least here we can see the dress. I don't ask for more.

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Andrea Hall
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Helllooooo, 50-year-old body builder armpits! What a sexy dress for releasing some of that b.o.!

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Sarah Nunns
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Typical the one dress you can actually see is the one you really don't want to.

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Samantha Pettus
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

all i got out of this is she knows how to wax her arm pits .......lmao

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Nancy Doughty
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3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I don't know, It's a simple cut and looks comfortable. You see more of this dress than just about any other. Is it cut on the bias so the skirt swirls? That could be fun.

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Sandy J Renfroe
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Well, we can finally see what a garment looks like. This was really not the time to show us how crappy that looks

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Baali Venomax
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

bad photoshop on the model's arms. She's got a dip on one side on the left hand side, underarm but the dip on the other underarm's been softened to make it almost invisible even though both are supposed to be in the same pose position.

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Maya Hammod
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Really when shopping online for Zara puts me off when I see such pictures. Trying to be different but awful shoots

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Sam T Godfrey
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Two sheets of paper stapled together. Hey, the price is right!

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Just another bot
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I feel sorry for all these models who expected a photo shoot for Zara to make them look good... yuck!

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Sue Knerl
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

But, you can see the fecking dress! I'd prefer not to see the model.

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