Working that pitch-perfect shot is all about striking a pose. But one fashion giant seems to have taken this idea a little too literally.

Known as a serial offender in weird and controversial fashion choices (read about it in our previous article), the Spanish clothing retailer Zara is leaving everyone baffled again. When someone pointed out how weirdly their models are posing, shoppers started wondering what the heck these girls are doing. From a woman crouching on a stove to another levitating in the air like Spiderman, it seems like someone was tryin’ a tiny bit too hard. Whether Zara seeks to attract a niche customer or is playing it "too cool for school" remains largely a mystery.

#1

Weird-Zara-Model-Poses

x_nyambush Report

MsM
Community Member
1 month ago

She's just an Ewok.

View more comments
#2

Weird-Zara-Model-Poses

zara Report

Karin Gibson
Community Member
1 month ago

Well we know whatever it is it is washable...

View More Replies...
View more comments
#3

Weird-Zara-Model-Poses

CourtsChorus Report

Clavelle
Community Member
1 month ago

Testing the melting point of the shoes.

View More Replies...
View more comments

The fashion giant Zara is a part of the Inditex Group, which in 2019 reported a sales growth of 7%, setting new records for revenues, profits, and cash. Inditex’s portfolio includes other successful fashion brands like Massimo Dutti, Pull & Bear, Bershka, Stradivarius, and more. However, Zara stands out as a particular leader in the pack. It was ranked 29th on global brand consultancy Interbrand’s list of best global brands and surpassed the Swedish giant H&M.

The secret to Zara’s success has to do with its strategy to go hand in hand with rapidly changing fashion trends with virtually no delay. According to Who What Wear, one thing Zara will never do is produce or design the same garment twice. When the product sells out, it’s never going to be remade in the exact same fashion. However, you can spot the same materials, patterns, and decors drifting from season to season, one collection to another.

#4

Weird-Zara-Model-Poses

melissaar_ Report

Rowlie
Community Member
1 month ago

A Kriss Kross fan- nice

View More Replies...
View more comments
#5

Weird-Zara-Model-Poses

GrrlGhost Report

Loki’s Lil Butter Knife
Community Member
1 month ago

Wow, I never new the Invisible Man got into modeling.

View More Replies...
View more comments
#6

Weird-Zara-Model-Poses

amesh1985 Report

Harold Summer
Community Member
1 month ago

Child's pose is definitely more comfortable on a couch

View more comments

Zara releases new products about twice a week, which makes it always appealing to returning customers. But imagine how the photo studios are hustling to create the shoots you see on the site. Yes, those odd ones too.

Fashion editor Lauren Eggertsen, who visited Zara’s headquarters to learn how it functions, said that “there are 15 studio sets where all the magic happens, and each of them is accompanied by its own team (photographer, stylist, etc.).” There are many different stylists working to create the fresh and innovative looks to sell on Zara’s website. That’s why the styling never looks the same even if the image features the product.

#7

Weird-Zara-Model-Poses

Iqratheartist1 Report

Loki’s Lil Butter Knife
Community Member
1 month ago (edited)

After one too many days of social distancing, Amelia finally gave a big proverbial "screw you" to the world and turned into a cat.

View More Replies...
View more comments
#8

Weird-Zara-Model-Poses

Report

Harold Summer
Community Member
1 month ago

Maria surreptitiously releases some pent-up gas.

View More Replies...
View more comments
#9

Weird-Zara-Model-Poses

zara Report

Capermom
Community Member
1 month ago

They should've hidden those toes instead... lol

View More Replies...
View more comments
#10

Weird-Zara-Model-Poses

Luminilulu Report

Lekha Kosuri
Community Member
1 month ago

This could be of anything but the jacket

View more comments
#11

Weird-Zara-Model-Poses

MaiaDunphy Report

Rowlie
Community Member
1 month ago

well sometimes you just HAVE to do some serious thinking over a tennis net after You just shaved a sheep

View More Replies...
View more comments
#12

Weird-Zara-Model-Poses

zara Report

Loki’s Lil Butter Knife
Community Member
1 month ago

My Scottish heritage is personally offended by this outfit.

View More Replies...
View more comments
#13

Weird-Zara-Model-Poses

mariasohail_ Report

MsM
Community Member
1 month ago (edited)

Tartan: the latest trend in strait jackets (spelling corrected per David Berry's comment).

View More Replies...
View more comments
#14

Weird-Zara-Model-Poses

zara Report

Harold Summer
Community Member
1 month ago

Maria finally discovered the photographer lurking under the table

View More Replies...
View more comments
#15

Weird-Zara-Model-Poses

zara Report

MsM
Community Member
1 month ago

Well, at least the hood can serve as a handy pouch for snacks.

View More Replies...
View more comments
#16

Weird-Zara-Model-Poses

zara Report

MsM
Community Member
1 month ago

Her favorite album is Pink Floyd's The Wall.

View more comments
#17

Weird-Zara-Model-Poses

zara Report

Rowlie
Community Member
1 month ago

the girl was like "you wouldn' catch me alive wearing this"

View More Replies...
View more comments
#18

Weird-Zara-Model-Poses

tasha_mcmullin Report

Mojones
Community Member
1 month ago

She only displays the routine a buyer has to go thru to put them on, 'cause they'll be too small and tight anyway

View more comments
#19

Weird-Zara-Model-Poses

zara Report

Loki’s Lil Butter Knife
Community Member
1 month ago

Is she channeling her inner cat and getting ready to knock that strange "abstract block" (honestly, what the bloody hell is that thing) off the kitchen counter?

View More Replies...
View more comments
#20

Weird-Zara-Model-Poses

zara Report

Rowlie
Community Member
1 month ago

This one I kinda get- she was trying to hide those ugly shoes

View More Replies...
View more comments
#21

Weird-Zara-Model-Poses

zara Report

Loki’s Lil Butter Knife
Community Member
1 month ago

Didn't you know that the new yoga pose "reclining Netflix Binge" is all the rage?

View More Replies...
View more comments
See Also on Bored Panda
#22

Weird-Zara-Model-Poses

zara Report

Rowlie
Community Member
1 month ago

Who doesn't practice yoga in jeans these days?

View more comments
#23

Weird-Zara-Model-Poses

zara Report

Madison Lam
Community Member
1 month ago

I get that their trying to be artistic or what ever, but like...come on

View More Replies...
View more comments
#24

Weird-Zara-Model-Poses

zara Report

MsM
Community Member
1 month ago

She's enjoying her invisible cat

View More Replies...
View more comments
#25

Weird-Zara-Model-Poses

zara Report

Nadine Khazaka
Community Member
1 month ago

Susan finally found a way to unstuck her butt cheeks after the unfortunate superglue incident.

View More Replies...
View more comments
#26

Iraam_x Report

Rowlie
Community Member
1 month ago

I think it captures the spirit of this shirt perfectly

View More Replies...
View more comments
#27

Weird-Zara-Model-Poses

zara Report

kathryn stretton
Community Member
1 month ago

Just how cheap does this look? Cheap material, crappy cutting, same sewing. Terrible.

Kais Sahli
Community Member
1 month ago

You dont know what you are talking about,this tablecloth looks amazing

Load More Replies...
Karin Gibson
Community Member
1 month ago

Someone cannot do up a hem properly.

CorgiGirl
Community Member
1 month ago

This comment is hidden. Click here to view.

Good grief. How old are you ? 90? It's the current trend of asymmetrical fashion.. tops and dresses. I'm not young but I do think it's pretty and wish I could still wear this fashion.

Load More Replies...
JessG
Community Member
1 month ago

This one isn't so bad. Looks like a regular catalog pic

Kathy Baylis
Community Member
1 month ago

At least you can actually see the whole dress in this one, albeit only the front.

MsM
Community Member
1 month ago

She looks as disgusted as the rest of us.

Paul William Harley
Community Member
1 month ago

The advert for Zara's under-arm shaver was a great success.....

Diana Hockley
Community Member
1 month ago

It's horrible, but it's the only outfit that I can see properly. What a load of rubbish these poses are! Do they want to sell clothes or not?

Seabeast
Community Member
1 month ago

The clothes are junk, so they don't want you seeing them too clearly.

Load More Replies...
Oskar vanZandt
Community Member
1 month ago

A shapeless shift... that I doubt will look flattering on any woman.

Donna Leske
Community Member
1 month ago

Modeling school Rule #1, never, never, never show underarms.

meapthealien
Community Member
1 month ago

Why

Load More Replies...
LittleMissLotus
Community Member
1 month ago

This isn't a terrible pose tbh

mr toto
Community Member
1 month ago

that lampshade fits perfect

Luisa Vasconcelos
Community Member
1 month ago

Only clothe so far that is showing what are you buying.

CincyReds
Community Member
1 month ago

I think I made a dress like this in 8th grade home economics

Sue Sanders
Community Member
1 month ago

Announcing the work of our blind designer.

Jennifer .S
Community Member
1 month ago

This one's not that bad a pose. It's just wierd she's stood on her windowsill like that

Aries Asunder
Community Member
1 month ago

Max... I'm ready for my close up.

Serenasun321
Community Member
4 weeks ago

Would’ve been much better with hairy armpits! Lol! What a butt ugly dress!

Laura Crawley
Community Member
4 weeks ago

Repurposed table cloth!!

paige heck
Community Member
1 month ago

If this can sell, I can sell my table clothe as a rain jacket...

Rebekah Boka
Community Member
1 month ago

*belt i mean

Rebekah Boka
Community Member
1 month ago

at least use a elt to tighten things up

Ann Sterzinger
Community Member
1 month ago

Lady, sitting down really helps you poop. Try it.

Ann Sterzinger
Community Member
1 month ago

(She has that "I'm so constipated I am about to vomit" face that you get after a week in the hospital.)

Load More Replies...
Jack Urquhart
Community Member
1 month ago

you'd have to enter a room and say "This isn't ugly, really, it's Zara. Must be nice"

Jaysa Maheem
Community Member
1 month ago

why? just why?

Cookie
Community Member
1 month ago

One last tan before I jump.

Miss Cris
Community Member
1 month ago

At least here we can see the dress. I don't ask for more.

Andrea Hall
Community Member
1 month ago

Helllooooo, 50-year-old body builder armpits! What a sexy dress for releasing some of that b.o.!

Lynn Greyling
Community Member
1 month ago

At least you can view the dress fairly normally.

Sarah Nunns
Community Member
1 month ago

Typical the one dress you can actually see is the one you really don't want to.

Samantha Pettus
Community Member
1 month ago

all i got out of this is she knows how to wax her arm pits .......lmao

2WheelTravlr
Community Member
1 month ago (edited)

$3.99 Taffeta slip from Sears catalog, 1979.

Elaine Mattingly
Community Member
1 month ago

His models are unique.

Katherine Forrestall
Community Member
1 month ago

Nice dress, ugly pits

Nancy Doughty
Community Member
1 month ago (edited)

I don't know, It's a simple cut and looks comfortable. You see more of this dress than just about any other. Is it cut on the bias so the skirt swirls? That could be fun.

Tim Skeens
Community Member
1 month ago

Fresh outta the shower

Laurie Freese
Community Member
1 month ago

Looks like she’s going to barf!!

Chris Sprucefield
Community Member
1 month ago (edited)

Wearing a badly cut curtain?

1337
Community Member
1 month ago

but this pose is good :)

nala simba
Community Member
1 month ago

Not wasting time to comment

George Hudacko
Community Member
1 month ago

Jump all ready!

Sandy J Renfroe
Community Member
1 month ago

Well, we can finally see what a garment looks like. This was really not the time to show us how crappy that looks

Baali Venomax
Community Member
1 month ago

bad photoshop on the model's arms. She's got a dip on one side on the left hand side, underarm but the dip on the other underarm's been softened to make it almost invisible even though both are supposed to be in the same pose position.

Anna Bender
Community Member
1 month ago

some of those models look just awful

Maya Hammod
Community Member
1 month ago

Really when shopping online for Zara puts me off when I see such pictures. Trying to be different but awful shoots

Sam T Godfrey
Community Member
1 month ago

Two sheets of paper stapled together. Hey, the price is right!

Just another bot
Community Member
1 month ago

I feel sorry for all these models who expected a photo shoot for Zara to make them look good... yuck!

Pusfarm
Community Member
1 month ago

Michael Shannon in drag

Sue Knerl
Community Member
1 month ago

But, you can see the fecking dress! I'd prefer not to see the model.

BeazleBug
Community Member
1 month ago

Sandwiches: eat them.

CR Harvey
Community Member
1 month ago

Model too skinny

View More Replies...
View more comments