ADVERTISEMENT

Working that pitch-perfect shot is all about striking a pose. But one fashion giant seems to have taken this idea a little too literally.

Known as a serial offender in weird and controversial fashion choices (read about it in our previous article), the Spanish clothing retailer Zara is leaving everyone baffled again. When someone pointed out how weirdly their models are posing, shoppers started wondering what the heck these girls are doing. From a woman crouching on a stove to another levitating in the air like Spiderman, it seems like someone was tryin’ a tiny bit too hard. Whether Zara seeks to attract a niche customer or is playing it "too cool for school" remains largely a mystery.

The fashion giant Zara is a part of the Inditex Group, which in 2019 reported a sales growth of 7%, setting new records for revenues, profits, and cash. Inditex’s portfolio includes other successful fashion brands like Massimo Dutti, Pull & Bear, Bershka, Stradivarius, and more. However, Zara stands out as a particular leader in the pack. It was ranked 29th on global brand consultancy Interbrand’s list of best global brands and surpassed the Swedish giant H&M.

The secret to Zara’s success has to do with its strategy to go hand in hand with rapidly changing fashion trends with virtually no delay. According to Who What Wear, one thing Zara will never do is produce or design the same garment twice. When the product sells out, it’s never going to be remade in the exact same fashion. However, you can spot the same materials, patterns, and decors drifting from season to season, one collection to another.

ADVERTISEMENT

Zara releases new products about twice a week, which makes it always appealing to returning customers. But imagine how the photo studios are hustling to create the shoots you see on the site. Yes, those odd ones too.

Fashion editor Lauren Eggertsen, who visited Zara’s headquarters to learn how it functions, said that “there are 15 studio sets where all the magic happens, and each of them is accompanied by its own team (photographer, stylist, etc.).” There are many different stylists working to create the fresh and innovative looks to sell on Zara’s website. That’s why the styling never looks the same even if the image features the product.

#7

Weird-Zara-Model-Poses

Iqratheartist1 Report

Add photo comments
POST
klynch4 avatar
Loki’s Lil Butter Knife
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

After one too many days of social distancing, Amelia finally gave a big proverbial "screw you" to the world and turned into a cat.

kathrynstretton avatar
kathryn stretton
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I'm soooo relaxed up here in my executive looking trouser suit. Buy me!

dhejno avatar
ahance_stl avatar
Ang.stl
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I’m pretty sure it’s the same model that was standing on the stove, so I will agree 100%.

Load More Replies...
rhodabike6 avatar
Seabeast
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It's not dotted, it has no ruffles, and it's not a playsuit. Someone captioned the wrong photo.

kara_v avatar
Sarah Schmidt
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Not a fan of Zara and yes, it's a bit rediculous. But let's be honest, it's a cool pose

hannahbehan avatar
Hannah Behan
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

wow i actually like that one. its cool and relatable because i have tall library shelves and i climb them a lot.

kathinka avatar
Katinka Min
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I actually really love this pic!! But, yeah, it would be good to see a normal photo to see how the suit actually falls.

bigcrumb34 avatar
Will Murray
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Lunacy .. wear Zara and lose your mind and do pointless uncomfortable weird s**t

dorcasabejide avatar
Oluwatayo Abejide
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Zara's site is a scroll format so the dotted meshplaysuit with ruffles would have been the previous item

dysamoria-accounts avatar
Jace
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Oh yeah, that totally looks like a cozy book-reading pose... Th’f**k??

undak9 avatar
Lui UndaKnine
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

lol ....the comments on this page are H I L L A R I O U S ....

vikrant-talponkar avatar
Vic
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Looks like Po getting Monkey's cookies in Kung fu panda..

View More Replies...
View more commentsArrow down menu
ADVERTISEMENT
ADVERTISEMENT
#11

Weird-Zara-Model-Poses

MaiaDunphy Report

Add photo comments
POST
dhejno avatar
Rowlie
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

well sometimes you just HAVE to do some serious thinking over a tennis net after You just shaved a sheep

View More Replies...
View more commentsArrow down menu
#14

Weird-Zara-Model-Poses

zara Report

#15

Weird-Zara-Model-Poses

zara Report

Add photo comments
POST
roxana-djh avatar
Just another bot
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Everything looks bad, from the awkward pose to the crumpled jacket, colour scheme, the wrinkled bed sheet background ...

View more commentsArrow down menu
#17

Weird-Zara-Model-Poses

zara Report

#18

Weird-Zara-Model-Poses

tasha_mcmullin Report

Add photo comments
POST
dmumpitz avatar
Mojones
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

She only displays the routine a buyer has to go thru to put them on, 'cause they'll be too small and tight anyway

View more commentsArrow down menu
#19

Weird-Zara-Model-Poses

zara Report

Add photo comments
POST
klynch4 avatar
Loki’s Lil Butter Knife
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Is she channeling her inner cat and getting ready to knock that strange "abstract block" (honestly, what the bloody hell is that thing) off the kitchen counter?

View More Replies...
View more commentsArrow down menu
#20

Weird-Zara-Model-Poses

zara Report

ADVERTISEMENT
See Also on Bored Panda
#22

Weird-Zara-Model-Poses

zara Report

#23

Weird-Zara-Model-Poses

zara Report

#25

Weird-Zara-Model-Poses

zara Report

Add photo comments
POST
schlachthof4 avatar
Nadine Khazaka
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Susan finally found a way to unstuck her butt cheeks after the unfortunate superglue incident.

View More Replies...
View more commentsArrow down menu
#26

Iraam_x Report

#27

Weird-Zara-Model-Poses

zara Report

Add photo comments
POST
kathrynstretton avatar
kathryn stretton
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Just how cheap does this look? Cheap material, crappy cutting, same sewing. Terrible.

View More Replies...
View more commentsArrow down menu