Working that pitch-perfect shot is all about striking a pose. But one fashion giant seems to have taken this idea a little too literally.

Known as a serial offender in weird and controversial fashion choices (read about it in our previous article), the Spanish clothing retailer Zara is leaving everyone baffled again. When someone pointed out how weirdly their models are posing, shoppers started wondering what the heck these girls are doing. From a woman crouching on a stove to another levitating in the air like Spiderman, it seems like someone was tryin’ a tiny bit too hard. Whether Zara seeks to attract a niche customer or is playing it "too cool for school" remains largely a mystery.

#1

Weird-Zara-Model-Poses

x_nyambush Report

MsM
Community Member
1 month ago

She's just an Ewok.

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#2

Weird-Zara-Model-Poses

zara Report

Karin Gibson
Community Member
1 month ago

Well we know whatever it is it is washable...

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#3

Weird-Zara-Model-Poses

CourtsChorus Report

Clavelle
Community Member
1 month ago

Testing the melting point of the shoes.

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The fashion giant Zara is a part of the Inditex Group, which in 2019 reported a sales growth of 7%, setting new records for revenues, profits, and cash. Inditex’s portfolio includes other successful fashion brands like Massimo Dutti, Pull & Bear, Bershka, Stradivarius, and more. However, Zara stands out as a particular leader in the pack. It was ranked 29th on global brand consultancy Interbrand’s list of best global brands and surpassed the Swedish giant H&M.

The secret to Zara’s success has to do with its strategy to go hand in hand with rapidly changing fashion trends with virtually no delay. According to Who What Wear, one thing Zara will never do is produce or design the same garment twice. When the product sells out, it’s never going to be remade in the exact same fashion. However, you can spot the same materials, patterns, and decors drifting from season to season, one collection to another.

#4

Weird-Zara-Model-Poses

melissaar_ Report

Rowlie
Community Member
1 month ago

A Kriss Kross fan- nice

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#5

Weird-Zara-Model-Poses

GrrlGhost Report

Loki’s Lil Butter Knife
Community Member
1 month ago

Wow, I never new the Invisible Man got into modeling.

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#6

Weird-Zara-Model-Poses

amesh1985 Report

Harold Summer
Community Member
1 month ago

Child's pose is definitely more comfortable on a couch

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Zara releases new products about twice a week, which makes it always appealing to returning customers. But imagine how the photo studios are hustling to create the shoots you see on the site. Yes, those odd ones too.

Fashion editor Lauren Eggertsen, who visited Zara’s headquarters to learn how it functions, said that “there are 15 studio sets where all the magic happens, and each of them is accompanied by its own team (photographer, stylist, etc.).” There are many different stylists working to create the fresh and innovative looks to sell on Zara’s website. That’s why the styling never looks the same even if the image features the product.

#7

Weird-Zara-Model-Poses

Iqratheartist1 Report

Loki’s Lil Butter Knife
Community Member
1 month ago (edited)

After one too many days of social distancing, Amelia finally gave a big proverbial "screw you" to the world and turned into a cat.

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#8

Weird-Zara-Model-Poses

Report

Harold Summer
Community Member
1 month ago

Maria surreptitiously releases some pent-up gas.

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#9

Weird-Zara-Model-Poses

zara Report

Capermom
Community Member
1 month ago

They should've hidden those toes instead... lol

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#10

Weird-Zara-Model-Poses

Luminilulu Report

Lekha Kosuri
Community Member
1 month ago

This could be of anything but the jacket

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#11

Weird-Zara-Model-Poses

MaiaDunphy Report

Rowlie
Community Member
1 month ago

well sometimes you just HAVE to do some serious thinking over a tennis net after You just shaved a sheep

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#12

Weird-Zara-Model-Poses

zara Report

Loki’s Lil Butter Knife
Community Member
1 month ago

My Scottish heritage is personally offended by this outfit.

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#13

Weird-Zara-Model-Poses

mariasohail_ Report

MsM
Community Member
1 month ago (edited)

Tartan: the latest trend in strait jackets (spelling corrected per David Berry's comment).

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#14

Weird-Zara-Model-Poses

zara Report

Harold Summer
Community Member
1 month ago

Maria finally discovered the photographer lurking under the table

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#15

Weird-Zara-Model-Poses

zara Report

MsM
Community Member
1 month ago

Well, at least the hood can serve as a handy pouch for snacks.

Da Coconut Nut
Community Member
1 month ago

I read that as 'blood' and got really confused for a second

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Just another bot
Community Member
1 month ago

Everything looks bad, from the awkward pose to the crumpled jacket, colour scheme, the wrinkled bed sheet background ...

Duska Radmanovic
Community Member
1 month ago (edited)

Apparantly Zara knows something we don't - straight jackets are going to be a ''must have'' soon.

Tarryn Louise
Community Member
1 month ago

are they advertising crippling depression and anxiety or clothing???

Stevie B
Community Member
1 month ago

Why can't anyone put on a jacket?!?!?

Sue Knerl
Community Member
1 month ago

What's with all the backwards coats. Feckin' stupid.

m rathjen
Community Member
1 month ago

what is it with zara models and wearing coats backwards

GFSTaylor
Community Member
1 month ago

Zara - making clothes for people with the dressing ability of a 2 year old.

Vanessa Sorensen
Community Member
1 month ago

What is up with this?

Jace
Community Member
1 month ago

This is not how jackets work.

Panda with Heart
Community Member
1 month ago

But why?

C Hypercube
Community Member
1 month ago

"Am I coming? Am I going? Haven't decided yet."

kathryn stretton
Community Member
1 month ago

That's the water resistant jacket from earleir, waiting to be hosed.

Karin Gibson
Community Member
1 month ago

What am I doing.

OopsOuch
Community Member
1 month ago

oh there she goes again. stop peeing in the jackets!

Jaysa Maheem
Community Member
1 month ago

its the jedi again!!!

Stephen Joslyn
Community Member
1 month ago

Why not just throw all of the clothes into a giant heap and then all you need is one photo for the whole catalog!

Elaine Mattingly
Community Member
1 month ago

My hair hurts.

Ildiko Okido
Community Member
1 month ago

Her face says it all: "What the heck am I doing?"

Krista Rogers
Community Member
1 month ago

What is with wearing coats backward?

Zintoki
Community Member
1 month ago

Is it new trend.

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Donna Reynolds
Community Member
1 month ago

Maggie always wanted a bust.

Gayle Karen
Community Member
1 month ago

death models death clothing

Gayle Karen
Community Member
1 month ago

death models deathe clothing

Ann McNeil
Community Member
1 month ago

*Sarah always wonders why her back is so cold during the winter ...*

gracefullikeagazelle
Community Member
1 month ago

Bad Everything Day.

Sue Sanders
Community Member
1 month ago

I don't get the "marketing" point in any of these. Maybe geared toward psychologically challenged women or just the ones who simply HAVE to be different.

Sam T Godfrey
Community Member
1 month ago

Aaa! Ya Muthah dresses ya funny!

Faramir10
Community Member
1 month ago

What good does a coat put on backwards do?

Zintoki
Community Member
1 month ago

What good does reversed cap or holes in jeans?

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Pusfarm
Community Member
1 month ago

Pretentious? Moi??

Randi Goldberg
Community Member
1 month ago

My I.Q. Is 100

Yummy monster's
Community Member
1 month ago

Perfect that is how I use my coats 😁

JessG
Community Member
1 month ago

I bet this is how they sent the models down the runway. So chic....?

Donna Leske
Community Member
1 month ago

Here's ol' ugly, again.

BeazleBug
Community Member
1 month ago

"Svetlana's butt implant surgery went horribly, horribly wrong."

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#16

Weird-Zara-Model-Poses

zara Report

MsM
Community Member
1 month ago

Her favorite album is Pink Floyd's The Wall.

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#17

Weird-Zara-Model-Poses

zara Report

Rowlie
Community Member
1 month ago

the girl was like "you wouldn' catch me alive wearing this"

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#18

Weird-Zara-Model-Poses

tasha_mcmullin Report

Mojones
Community Member
1 month ago

She only displays the routine a buyer has to go thru to put them on, 'cause they'll be too small and tight anyway

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#19

Weird-Zara-Model-Poses

zara Report

Loki’s Lil Butter Knife
Community Member
1 month ago

Is she channeling her inner cat and getting ready to knock that strange "abstract block" (honestly, what the bloody hell is that thing) off the kitchen counter?

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#20

Weird-Zara-Model-Poses

zara Report

Rowlie
Community Member
1 month ago

This one I kinda get- she was trying to hide those ugly shoes

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See Also on Bored Panda
#21

Weird-Zara-Model-Poses

zara Report

Loki’s Lil Butter Knife
Community Member
1 month ago

Didn't you know that the new yoga pose "reclining Netflix Binge" is all the rage?

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#22

Weird-Zara-Model-Poses

zara Report

Rowlie
Community Member
1 month ago

Who doesn't practice yoga in jeans these days?

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#23

Weird-Zara-Model-Poses

zara Report

Madison Lam
Community Member
1 month ago

I get that their trying to be artistic or what ever, but like...come on

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#24

Weird-Zara-Model-Poses

zara Report

MsM
Community Member
1 month ago

She's enjoying her invisible cat

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#25

Weird-Zara-Model-Poses

zara Report

Nadine Khazaka
Community Member
1 month ago

Susan finally found a way to unstuck her butt cheeks after the unfortunate superglue incident.

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#26

Iraam_x Report

Rowlie
Community Member
1 month ago

I think it captures the spirit of this shirt perfectly

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#27

Weird-Zara-Model-Poses

zara Report

kathryn stretton
Community Member
1 month ago

Just how cheap does this look? Cheap material, crappy cutting, same sewing. Terrible.

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