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Working that pitch-perfect shot is all about striking a pose. But one fashion giant seems to have taken this idea a little too literally.

Known as a serial offender in weird and controversial fashion choices (read about it in our previous article), the Spanish clothing retailer Zara is leaving everyone baffled again. When someone pointed out how weirdly their models are posing, shoppers started wondering what the heck these girls are doing. From a woman crouching on a stove to another levitating in the air like Spiderman, it seems like someone was tryin’ a tiny bit too hard. Whether Zara seeks to attract a niche customer or is playing it "too cool for school" remains largely a mystery.

The fashion giant Zara is a part of the Inditex Group, which in 2019 reported a sales growth of 7%, setting new records for revenues, profits, and cash. Inditex’s portfolio includes other successful fashion brands like Massimo Dutti, Pull & Bear, Bershka, Stradivarius, and more. However, Zara stands out as a particular leader in the pack. It was ranked 29th on global brand consultancy Interbrand’s list of best global brands and surpassed the Swedish giant H&M.

The secret to Zara’s success has to do with its strategy to go hand in hand with rapidly changing fashion trends with virtually no delay. According to Who What Wear, one thing Zara will never do is produce or design the same garment twice. When the product sells out, it’s never going to be remade in the exact same fashion. However, you can spot the same materials, patterns, and decors drifting from season to season, one collection to another.

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Zara releases new products about twice a week, which makes it always appealing to returning customers. But imagine how the photo studios are hustling to create the shoots you see on the site. Yes, those odd ones too.

Fashion editor Lauren Eggertsen, who visited Zara’s headquarters to learn how it functions, said that “there are 15 studio sets where all the magic happens, and each of them is accompanied by its own team (photographer, stylist, etc.).” There are many different stylists working to create the fresh and innovative looks to sell on Zara’s website. That’s why the styling never looks the same even if the image features the product.

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Loki’s Lil Butter Knife
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3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

After one too many days of social distancing, Amelia finally gave a big proverbial "screw you" to the world and turned into a cat.

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Rowlie
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

well sometimes you just HAVE to do some serious thinking over a tennis net after You just shaved a sheep

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Just another bot
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Everything looks bad, from the awkward pose to the crumpled jacket, colour scheme, the wrinkled bed sheet background ...

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Karin Gibson
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The dumpster shot. That's where these clothes go after 2 or 3 washes

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Ann Sterzinger
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It looks like they're just selling hookers who are too annoying to f***.

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Lisette McCown
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

She actually was trying to do a normal pose, but Zara dresses have a natural desire to be in the trash and the pull of the dumpster was so strong that she had to give up

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Harley Hans Hoglin
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

What's the world coming to, when people throw away a perfectly good white girl.

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Dave Chapman
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Ohhhh...what the f*** did I do last night...I don't remember sh*t!

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Sarah Nunns
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Ah this could be the dress that was in the water earlier. Has it shrunk or has it not, oooh the tension! Meh!

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Ildiko Okido
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

"I wouldn't wanna be found dead in this dress." "Yes, you would, you just were."

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mr toto
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

the only clothes you can wear when chilling on a dumpster

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Sue Sanders
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Just lil ole green me gettin' comfy on the garbage dumpster. Aren't you jealous?

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Sam T Godfrey
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

A little to the left and it's in the dumpster for that outfit.

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Just another bot
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Is she lying on a dumpster? Is she breathing? This one is too dark

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Christina Hagerman
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

She's so done with that dress (?) that she's contemplating throwing herself into the dumpster.

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BeazleBug
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Turns out the 15th last "Supermoon" of 2020 is just a lens flare.

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Mojones
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

She only displays the routine a buyer has to go thru to put them on, 'cause they'll be too small and tight anyway

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Loki’s Lil Butter Knife
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Is she channeling her inner cat and getting ready to knock that strange "abstract block" (honestly, what the bloody hell is that thing) off the kitchen counter?

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Nadine Khazaka
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Susan finally found a way to unstuck her butt cheeks after the unfortunate superglue incident.

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kathryn stretton
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Just how cheap does this look? Cheap material, crappy cutting, same sewing. Terrible.

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