People will do almost anything to look and feel young and attractive which is why the beauty industry is thriving. And it doesn’t matter if the trends are incredibly strange, as long as others are following them—you’re likely to jump on the bandwagon. However, when you look back in history, there have been some very weird beauty practices in the past that have left us puzzled. Suntan vending machines and using a literal iron to iron hair are just the tip of the beauty iceberg.
Bored Panda has collected some of the best vintage photos of women doing very peculiar things, all in the name of beauty. So scroll on down, upvote your fave photos, and let us know which of these activities you personally thought were the most bizarre, dear Pandas. Oh, and be sure to let us know which modern beauty practices you think are objectively weird! According to Forbes, the global beauty industry is worth 532 billion dollars. The US is the world’s largest beauty market with around a fifth of the share. While China is in second place and Japan is in third place.
To learn more about the history of beauty and the beauty industry, Bored Panda reached out to Dr. Jane Nicholas from St. Jerome’s University at the University of Waterloo. According to Dr. Nicholas, the global beauty industry has grown “substantially” over the 20th century. “Its expansion reveals the importance of beauty in people’s lives as it shapes their identities, especially in regard to gender.”
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A Full-Faced Swimming Mask Helped Protect Women’s Skin From The Sun, 1920s
A Woman Having A Seam Painted Onto Her Leg, To Make It Appear That She Is Wearing Stockings, 1926
Rita Perchetti And Gloria Rossi Try Out Their New Portable Bathhouse So They Can Change Their Clothes After Sunbathing On Coney Island Beach, 1938
Dr. Nicholas explained to Bored Panda that modern culture is a visual culture. Meanwhile, modern living meant finding yourself in an increasingly-dense but anonymous city. And that means that appearance becomes more important than ever. After all, when you’re a stranger to someone, they judge you by your appearance.
“So how one appears is often presumed to be who one is. Historically, the rise of the modern city was seen as the place of quick judgments on appearances in places that were crowded but also built for observation. Evaluation by one’s appearance, then, took on new importance. This has only intensified,” the history expert explained.
10th Century Chinese Tradition - Foot Binding
Faceless Beauty Contest In Cliftonville, 1936
"Ironing" Hair, 1964
She pointed out that beauty is (at the same time) deeply personal, as well as culturally driven. That means that the beauty industry is relational to the consumer.
“It provides products and images for consumption and how consumers take those up largely determine its success. Beauty products and practices have to resonate with consumers, who are not simply dupes but often thoughtful and measured in what they want and can consume,” Dr. Nicholas said.
“Gaps in services and products lead to further innovation. Throughout the twentieth century, for example, women of color struggled to be appropriately represented and struggled to find appropriate products. In multiple ways, the industry was forced to grow and expand to respond properly to their needs. Black entrepreneurs often led the way,” she said.
Before The Invention Of Sun-Screen In The Mid 1940s, Bathers Wore Garments Like This Freckleproof Cape To Protect Themselves From The Sun. The Cape Also Features Built-In Sunglasses
French Breast Washer, 1930s
It was supposed to make them bigger. No idea how that was supposed to work!
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Yes, that’s why I bought one decades and decades ago
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OK, I'm kinda dubious about this one lol! What was wrong with washing them the regular way? It looks like it could be a device to try and make the breasts bigger lol! "I must, I must, increase my bust" lol
Well, maybe she kinda likes it (in a kinky way)?
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Leave it to the French, eh? Those must be some very dirty breasts. She must crawl around in the mud
this should warn us women not to do crazy things for beauty that whats inside matters most
I knew a guy whose mother had one. She was Austrian. I saw it one day in the laundry room and asked what it was. She proceeded to demonstratehow it worked, and told me it made the breasts firm. " Here, touch, hard" Uhhh....no, thanks !
I actually owned one of these. It connects to a faucet and then the water jets out and swirls around and around. The purpose was to firm the appearance of the breast, HAH
Le Massoseins https://www.vintag.es/2020/02/hydro-powered-breast-massagers.html
I thought it was a suction pump for breastfeeding mothers to extract milk for infants, who could be fed later by someone else via a bottle. My daughter did this when she went back to work.
Um - breast WASHER? What the f**k? Isn't that what bath & showers are for?
How? Looks like she's milking herself like a cow, not washing anything. Plus how did they not make a huge mess?
This and the bidet… too bad the French never came up with an ARMPIT WASHER.
I can't see any reason why this would be necessary for any breast issue. Use a wash cloth.
Apparently, this is an invention to keep the breasts firm after having children and breastfeeding. Or should I say, another try to make money off of gullible peolpe. Here's (supposedly at least) the whole ad: https://www.pinterest.com/pin/310115124323533151/?nic_v2=1a1dpc86a
This looks completely fake. Number 1, she doesn’t look French, 2. The tap and machine are illustrated, 3. Her expression is wrong, 4. There’s no way this would be in a magazine in those days. Prize for first person to find the real original image.
Knowing the french,they had a washer for the other lady's area. Oh yes, it is the bidet.
I have never heard of this.. suppose it was for lactating mothers, why else?
How sad... Imagine all the degrading ways a woman was forced to hide her intelligence in the quest for "a good husband". All those female geniuses just gone to waste for the sake of having "dinner on the table" in order to boost the ego of a man who was very likely flirting (or more) with the secretary. Boobies... REALLY?
it's NOT a "washer". This was theoretically meant to increase breast size....
We’re breasts harder to wash back then? What’s wrong with a shower/bath?
It was thought this would increase circulation, which would cause your breasts to grow
For the lady who has everything. And for when your hands, and soap, and a washcloth just isn't enough.
Portable Hair Dryer, 1940s
It’s no surprise that some vintage beauty procedures, treatments, and practices seem strange to us now. “When dislocated from their context, what was typical in one time period seems strange in another. Today, we see the highly filtered, fully made up selfie as quite ordinary. When you pause to consider it though, it is interesting to think about how those reflect changes in technology (both digital and in cosmetics), as well as in dominant presumptions of what is considered beautiful. It can also be reflective of the democratization of techniques in lighting and makeup application that were historically reserved for insiders within modeling. Now, anyone can use them.”
Dr. Nicholas said that beauty is deeply interwoven with the wider social and cultural context. That means that it reflects more than just beauty itself. “Using X-rays for hair removal, for example, also reflects the fact that technology emerges before the full impact of its use is known,” she gave an example.
The history expert also told Bored Panda that we can expect some of the practices that we take for granted today to seem outdated and peculiar in the decades to come. “It’s quite ordinary today to inject a form of botulism into your face or to dress in the skin of another animal. Over time, though, as our collective beliefs and values change, these ordinary acts might come to be seen as extraordinary.”
Tape Worm Diet, 1900s
I will say that this is worse than having leeches suck your blood in the hopes of improving blood flow. Tape worms can attach themselves to other internal organs and other parts of the body. If they want to leave a body, they will exit where they please. It is not a pretty sight. The damage can also be quite extensive.
Freckle Removal. A Complicated Apparatus Is Employed. Eyes Are Covered With A Special, Air-Tight Piece, And The Nostrils Filled In. Breathing Is Done Through A Special Tube. Sensitive Parts Of The Face Must Be Treated Separately, 1930
A Perm In Germany In 1929
What I find the weirdest, personally, is the size of the hairdryers in the past. They’re absolutely humongous and they look like something straight out of a sci-fi flick.
The very first hairdryer was invented in 1890 by French stylist Alexander Godefroy. His seated version had a bonnet that attached to none other than the chimney pipe of a gas stove. You read that right, dear Pandas! Imagine going to a beauty salon and being told to put one of those stove-connected bonnets on your head.
We got the very first handheld hairdryers around 1920 due to technological innovations at the time. However, these were nothing like our modern-day equivalent: they weighed around 2 pounds (that’s 0.9 kilograms) and were very difficult to use. They were also prone to overheating and electrocuted people from time to time.
A Policeman Judges An Ankle Competition At Hounslow, London, 1930
“Yes these are the winning pair of ankles; congrats little lady. NOW COVER THOSE YOU LOOK LIKE A WHORE”
Max Factor's 1931 Ice Mask
Woman Tans Using A Suntan Vending Machine, 1949
Before you rush to poke fun at these vintage beauty practices, keep in mind two things. First of all, even if something is trendy, far from every person follows the newly-minted flavor of the month beauty techniques.
Second of all, if you think that we’ve ‘advanced’ much beyond silliness, turn on the TV and flip to an infomercial channel! The things you’ll see there are just as weird (and maybe even weirder).
Contestants In The Miss Lovely Eyes Beauty Pageant In Florida Wearing Masks To Obscure The Rest Of Their Faces, 1930
Customers Have Their Legs Painted At A Store In Croydon, London, 1941
This was during the war. At that time, nylon had only just been invented. Both silk and nylon were needed to make parachutes and were either just about impossible to get or were prohibitively expensive.
A Traditional Japanese Sign Of Beauty- Black Teeth, 17th – 19th Centuries
Women used to put a white powder on their faces (made with rice, not lead) and that would make the teeth look yellow. So they dyed them black instead.
X-Ray Of Female Torso With Corset (Left) And Female Torso Without A Corset (Right), 1908
Hair Dryer, 1920s
Wooden Swimsuits, 1929
If Rose had worn one of those on the Titanic, Jack could could have had the door and the film would have had a happy ending.
Rubber Beauty Masks Used To Get Rid Of Wrinkles In The 1920s
A Fruit Mask From The 1930s
And even today some people or articles will recommend using straight up lemons and lemon juice to "even out skin-tone" or better yet, "to lighten the skin".
The Bra Claimed To Develop And Strengthen The Bust And Was Designed To Vibrate While The Person Wearing It Was At Work. Brussel, 1971
You Have A Beautiful Face But Your Nose?
Dimple Machine In 1936
OK, I've got an idea... So, you attach wire to the inside of your cheeks (oh, I don't know. Superglue, maybe. Details. I'll work it out later). Then you wrap the wire around your teeth. Brilliant, huh? I'm going to be SO rich!
Women Who Had Just Given Birth To A Baby Weren't Prohibited To Smoke In The Hospital. 1940s Ad
Facial Warming Mask, 1940
A Young Woman Holds Her Arms And Legs In Four Water Bathes With Electric Current, To Improve Blood Circulation, Circa 1938
Taking Precise Measurements Of A Beautiful Young Woman's Head And Face With A Contraption Like An Instrument Of Torture, 1933
1933? He may be looking for the measurements of the master race....
Note: this post originally had 43 images. It’s been shortened to the top 30 images based on user votes.
"Weird things women are conditioned to do thanks to the unrealistic af beauty standards on social media" would be more apt.
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I think 100+ years from now, we know what the list will look like: Waxing, liposuction, collagen injections, breast augmentation, eyelash braiding, skin bleaching, Botox, stiletto heels, "shapewear", spray tans, acrylic nails, not to mention darker body changes like genital mutilation.
This whole thing reminds me of an old tattered notebook that we found among my great-grandma's stuff. It contained many recipes for homemade makeup and cosmetics (since they weren't sold at stores back in the years of her youth).
Women don’t pop out of the womb wanting to hurt themselves to gain social status from their sexual allure to the people in charge.
Look, most of these ARE weird/ potentially harmful. However, we really aren't any better today. Look at cosmetic plastic surgery, diet fads, diet teas that are literally laxatives, a whole range of weird beauty products, etc. In the future, people will be horrified by what women did to make themselves "beautiful" today. Just because we do different things doesn't mean we're any better.
Not any more sick and twisted than what they do today! Botox, implants, bone reconstruction, plastic surgery, liposuction, fat injections, hair transplants, skin bleaching, tanning, toxic makeup, wigs, weaves, fake nails, "diets", dermabrasions, gastric bypass surgery.............
Don't forget the Relaxacisor from the '50s. Electric shocks from pads put on muscles that would make the muscles move while you lay there and relax. i still have my mothers machine.
i believe that morphed into tens machines for reducing pain
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-Just seeing this Just tells me that on how much Technology has approved over time now and then, Let's all be grateful for Technology today! UwU!!!-
Don't go opening any women's magazines now (or really instagram influencers). They have some pretty absurd suggestions
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You forgot to mention the use of arsenic for that lovely paper white complexion.
To imagine women, going to such extremes, in the name of beauty, not me !!!
A couple of years ago I willingly immersed both feet in to a fish nibbling foot spa...
Women are still doing weird things to be more attractive. Botox? Juice cleanses? Eyebrow microblading? We certainly don't do it to look better for US.
So what makes Everyman think they came out so perfect. Man was the protoype for Eve. A 3d printer popped out a man. The after a lot of errors being fixed and adding more ram, a faster processor, basically we totally upgrade the entire thing. That scares the crap out of men. Smart....and beautiful? What a huge predicament. You can fake listen as usual. You can’t understand a word she’s saying. We should Celebrate women and thier contributions to this world instead of denying them the same level of respect any man demands for himself. The tiny limitless world you imprikn her in, is even smaller than the tiny little world of the men filled with fear that women may not need you anymore. Men will always hold the power. Leave it at the door. And help with the dishes. Now that’s equal. Dumb stuff tgat gets on our nerves. It necer ends.
Back in the day these women will do anything to keep the whiteness, and today these women will changed the color of their skin to pretend they are black. And those face masks can really help covid street. And that Chinese lady feet, so much pain!!!
A famous wedding photographer who goes around the world said dark skinned people want to be photoshopped lighter, and light skinned people wanna look darker. What a weird bunch we are, eh?
Load More Replies... Oh those silly women! Like some men aren't currently waxing their backs and we don't all try the latest trends. Plus cosmetic surgery!! There is also a HUGE difference between a portable hairdryer and say binding your feet.
No, but the things men do to gain social status are sensible and important and we all have to hear about it every day in the news.
Load More Replies... In any case, it takes not only men who judge to hold a beauty contest, but women who happily submit to judgment as well. If perhaps in the past one could speak of ignorance, submission and lack of self-determination, today what should we say, especially in the West? Yet it doesn't seem to me that beauty contests no longer exist. And don't tell me about the judgment on intellectual qualities, because it's just crap: some (many) women want to be judged physically because they want to make money and careers thanks to their beauty.
All women are judged physically whether they want to be or not.
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"Weird things women are conditioned to do thanks to the unrealistic af beauty standards on social media" would be more apt.
Load More Replies... I think 100+ years from now, we know what the list will look like: Waxing, liposuction, collagen injections, breast augmentation, eyelash braiding, skin bleaching, Botox, stiletto heels, "shapewear", spray tans, acrylic nails, not to mention darker body changes like genital mutilation.
This whole thing reminds me of an old tattered notebook that we found among my great-grandma's stuff. It contained many recipes for homemade makeup and cosmetics (since they weren't sold at stores back in the years of her youth).
Women don’t pop out of the womb wanting to hurt themselves to gain social status from their sexual allure to the people in charge.
Look, most of these ARE weird/ potentially harmful. However, we really aren't any better today. Look at cosmetic plastic surgery, diet fads, diet teas that are literally laxatives, a whole range of weird beauty products, etc. In the future, people will be horrified by what women did to make themselves "beautiful" today. Just because we do different things doesn't mean we're any better.
Not any more sick and twisted than what they do today! Botox, implants, bone reconstruction, plastic surgery, liposuction, fat injections, hair transplants, skin bleaching, tanning, toxic makeup, wigs, weaves, fake nails, "diets", dermabrasions, gastric bypass surgery.............
Don't forget the Relaxacisor from the '50s. Electric shocks from pads put on muscles that would make the muscles move while you lay there and relax. i still have my mothers machine.
i believe that morphed into tens machines for reducing pain
Load More Replies... -Just seeing this Just tells me that on how much Technology has approved over time now and then, Let's all be grateful for Technology today! UwU!!!-
Don't go opening any women's magazines now (or really instagram influencers). They have some pretty absurd suggestions
Load More Replies... You forgot to mention the use of arsenic for that lovely paper white complexion.
To imagine women, going to such extremes, in the name of beauty, not me !!!
A couple of years ago I willingly immersed both feet in to a fish nibbling foot spa...
Women are still doing weird things to be more attractive. Botox? Juice cleanses? Eyebrow microblading? We certainly don't do it to look better for US.
So what makes Everyman think they came out so perfect. Man was the protoype for Eve. A 3d printer popped out a man. The after a lot of errors being fixed and adding more ram, a faster processor, basically we totally upgrade the entire thing. That scares the crap out of men. Smart....and beautiful? What a huge predicament. You can fake listen as usual. You can’t understand a word she’s saying. We should Celebrate women and thier contributions to this world instead of denying them the same level of respect any man demands for himself. The tiny limitless world you imprikn her in, is even smaller than the tiny little world of the men filled with fear that women may not need you anymore. Men will always hold the power. Leave it at the door. And help with the dishes. Now that’s equal. Dumb stuff tgat gets on our nerves. It necer ends.
Back in the day these women will do anything to keep the whiteness, and today these women will changed the color of their skin to pretend they are black. And those face masks can really help covid street. And that Chinese lady feet, so much pain!!!
A famous wedding photographer who goes around the world said dark skinned people want to be photoshopped lighter, and light skinned people wanna look darker. What a weird bunch we are, eh?
Load More Replies... Oh those silly women! Like some men aren't currently waxing their backs and we don't all try the latest trends. Plus cosmetic surgery!! There is also a HUGE difference between a portable hairdryer and say binding your feet.
No, but the things men do to gain social status are sensible and important and we all have to hear about it every day in the news.
Load More Replies... In any case, it takes not only men who judge to hold a beauty contest, but women who happily submit to judgment as well. If perhaps in the past one could speak of ignorance, submission and lack of self-determination, today what should we say, especially in the West? Yet it doesn't seem to me that beauty contests no longer exist. And don't tell me about the judgment on intellectual qualities, because it's just crap: some (many) women want to be judged physically because they want to make money and careers thanks to their beauty.
All women are judged physically whether they want to be or not.
Load More Replies... 