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We've all had it. A surprise madcap moment that takes you on a journey of spotting an object to adding it to your bag, to bringing it to the checkout, to paying an unforeseen amount of money, with or without a guilty pleasure in what feels like an eternity that lasted seconds. No commitment, no time to reflect, zero anticipation about the future.

Later on, it really depends on the purchase whether we regret it or not. On some occasions, the impulse buy turns out to be the best thing that happened to you that day, or even that week. Just take a look at this thread from Twitter user Rachel Syme. “Ok, it's May, everyone is burnt out, everyone needs one thing in their life they can spend less than $30 and feel a fleeting but heart-quickening thrill,” she wrote and added that: “It is time for a surprise madcap on a budget thread. Tell me the best thing you bought to enhance your life for under thirty.”

And oh boy, this has hit all too close to home. From Sicilian lemon marmalade and a disco ball planter to a remote-controlled helium-filled flying shark and a snail-shaped boy dispenser, you are about to realize your impulse lava lamp is not that weird, if weird at all.

Image credits: rachsyme

Image credits: rachsyme

To find out more about the complex psychology behind impulse buying, we spoke with Hans Schumann, the international Executive Career & Life Coach, with a background in law and financial services going back 20 years. Schumann confirmed that some people are more prone to impulse buying than others, depending on their personality type, people prioritize either doing, feeling or thinking. “The ‘DOers’ are most likely to act impulsively. The ‘Feelers’ are most likely to base buying decisions on feelings. Thinkers are more likely to take time, consider Pros and Cons and alternative options,” he explained.

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IlovemydogShilo
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1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

You Look AMAZING!!! There is a poem called Warning by Jenny Joseph that I think could refer to you. When I am an old woman I shall wear purple With a red hat which doesn’t go, and doesn’t suit me. And I shall spend my pension on brandy and summer gloves And satin sandals, and say we’ve no money for butter. I shall sit down on the pavement when I’m tired And gobble up samples in shops and press alarm bells And run my stick along the public railings And make up for the sobriety of my youth. I shall go out in my slippers in the rain And pick flowers in other people’s gardens And learn to spit. You can wear terrible shirts and grow more fat And eat three pounds of sausages at a go Or only bread and pickle for a week And hoard pens and pencils and beermats and things in boxes. But now we must have clothes that keep us dry And pay our rent and not swear in the street And set a good example for the children. We must have friends to dinner and read the papers. But maybe I ought to practise a little now? So people who know me are not too shocked and surprised When suddenly I am old, and start to wear purple.

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Sometimes impulse shopping can become a problem. Schumann said that it happens when we catch ourselves frequently regretting our buying decisions. “Maybe you end up with a lot of purchases you don’t really need or that disappoint you. You could waste a lot of money. The impulse could also turn into a compulsion that you struggle to stop and that gets you into significant debt.”

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Part of an urge to buy impulsively had to do with the fact that it makes us feel better. "Any purchase can make us feel better. That’s why people invented the term 'retail therapy.'  In fact, I would say that most people shop to make them feel better, to compensate for emotional issues in their life. Yet, the positive feeling is often short-lived and needs to be constantly refreshed with new purchases," Schumann said and added that it can turn into an addiction.

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Consumerism is designed to make us buy things we never planned, Schumann argues. “We see adverts or goods displayed we did not even know existed. Marketing experts are skilled at making us believe that we need the product and that we will feel better buying it. If we only bought essentials, capitalist economies would suffer,” the life coach concluded.

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In fact, Slickdeals, the platform for shopping, commissioned a year-over-year survey on impulse spending and found that respondents spend an average of $276 every month, a 51% increase from the average $183 per month reported in April 2020. That adds up to $3,312 annually, or a whopping $198,720 over the course of their lifetime. Moreover, one year of pandemic later, Americans are still impulsively buying the all-time favorite main essentials: food/groceries (48%), household items (42%), clothing (40%) and coffee (33%).

Another 2016 study by researchers at Princeton University named "Dark Patterns At Scale" found that people are much more likely to spend money when they are stressed out. It’s because stress triggers the release of cortisol, a hormone that helps us respond quickly and effectively to threats in our environment. In the modern and developed world, the stressors we face often are not physical but psychological. Businesses seem to have nailed the ways of capitalizing on that.

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“Behavioral responses to stress in our modern environment — replete with conveniences such as big box stores and restaurants — do not necessarily affect one’s ability to stay alive versus face death,” the 2016 study noted. “However, performing strategic behaviors in response to stress may help an individual function in day-to-day life.”

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DennyS (denzoren)
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

My parents would use unused christmas wrapping paper in our drawers, it was always so festive.

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Meanwhile, a great body of research on consumer behavior also shows that a deeper problem is at work when impulse buying, and that’s instant gratification. When we are feeling stressed, tired, or anxious, it is more difficult to make thoughtful decisions using the rational part of the brain, the prefrontal cortex. Often, emotions take over via the limbic system.

As if that wasn’t enough, the act of shopping offers a hit of dopamine — thus making us feel immediately gratified — when we are stressed out. With online shopping, however, the researchers noticed an interesting thing. They suggest it offers not just one point of gratification, as we usually see in in-store shopping, but two points of it: one when you press “buy” and another delayed point of gratification when the item is delivered to you.

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Alan Green
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1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

There's a joke there somewhere about leaving a snail trail on the bed but I wont go there. . . whoops.

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chad johnson
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

We had one like that (had a hard time finding a harness for chucky Chihuahua) called her our "Tactical Chihuahua" if you have been around the breed then you understand :)

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LH25
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I have a crimper much like that I bought for paper crafting. I'll have to see if that works

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linagato Report

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HarperTheCentaur (they/them)
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Haha, the exact ramen I eat! I have this for lunch at least once a week. Maybe I should get these...

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#39

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Brandon Marlowe
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Awesome! I've needed this my whole life. I hate the soapy mess the bar leaves on the side of the sink.

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#41

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Greymom
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I recently acquired a Squishmallow stingray. His name is Stingy Ray and he sleeps with me daily. I then HAD TO GET the pink with rainbow spots version so he could have a proper girlfriend. Her name is Pinky Ray. I'm 51 going on 5 , and I too, give zero f*@#$😂

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#43

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IlovemydogShilo
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

THANK YOU . I did not know that such a humidifier existed but I checked it out on Amazon and there it was. This is the PERFECT birthday gift for my wonderful cactus loving niece. She will love it. I bought it and staying true to the post here I only paid €31.00 for it. I am so happy right now 😊😊😊👍👍👍

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#45

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MAL
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I buy these for my mom. She absolutely loves them and changes them for every season and holiday.

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May
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This gave me a very funny mental image of a happy dog proudly plopping a bone in the cup

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#52

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UpupaEpops
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Depending on where you live, you can try and grow some herbs. Fresh herbs are FAR superior to most dry ones.

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#53

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Eagle Girl
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Aww, those are the real finds. A new friend. Mine is Chee Chee. A simple drawn outline of goose with outstretched "arms" that look like he's dancing. Always ck out thrift store art. Found him Love at 1st Sight. Named after the artist Benjamin Chee Chee. Paid maybe 10 bucks & he's Priceless to me xoxo

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Kirsten St John Brown
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I always wanted one of these. I am such a huge fan of Jeff Koons. And I actually did my work experience at Bernardaud porcaline factory in France while they were collaborating with Jeff Koons and got to watch them make the balloon dogs. Had to sign a waver, promising not to tell anyone because they hadn't been released at that time. This was years àgo now. My mentor was so excited the second week into my time there to tell me he was leaving to go to New York to meet the man himself.

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Katie Lutesinger
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

"Friend not included". Which is a real shame, because he looks like a fun guy. :p

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#58

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Eagle Girl
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Oh I saw that at Ulta. I think it's 'Revolution'. This great affordable Cruelty Free make-up Co. They had tons of themed palates like 'Friends'

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Nemo
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I have these somewhere. I wish I was smart enough to buy the Ben & Jerry Nike's. Skippers regret is still hitting me hard with those

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#64

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ConnieSchultz Report

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CaliCoast
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Great idea-- one side for dry ingredients, one side for wet!

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Eagle Girl
Community Member
1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

In case you don't get the reference on the bag it's a nod to The Preakness Horse Race ran in Maryland., in May. They serve 'Black Eyed Susan" drinks as shown by the flowers. The bird sitting on the horse is their State Bird, ' The Baltimore Oriole' (same as the baseball team). Actually quite a thoughtful ohmage

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#67

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cosmicfunpalace Report

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Char Char
Community Member
1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

'This Current Unpleasantness' is the best description of this unpleasantness!

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#68

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Uber Mensch
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Gourmet cupcakes deserve a full 5-point restraint system. Just sayin'...

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Pheebs
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Oh, did this at work once. Got put in a room with a couple of coworkers that were miserable af. Another coworker and I joked we’d need to “cleanse the evil from the room” to get any work done. So, we popped out at lunch and bought a whole bunch of stones and crystals, then burned sage and juniper berries in the office. (Yes, we were careful and made sure we didn’t cause a fire hazard - it was a joke.) can’t say the energies of the room over by the other two improved much, but the bowl of stones and crystals never failed to make us laugh.

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Kiss Army
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

After I saw this I remembered that I bought a cat piece several years ago and put it up until I could get it framed then we had some family drama and I completely forgot about it. I need to get it out of it's "put up for safe keeping" location and get it framed!

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Cold Contagious
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It would be a cruel joke if someone were to dip some mountain oysters in chocolate, instead of strawberries... Because the shape of these things are so insanely similar. It'd be the last thing I'd want to bite down on.

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#79

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May
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The magpie in me would buy this, because "sparkly!", but I'd never use it. Just put it somewhere where the sparkles would occasionally catch the light

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#80

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Justin M
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Fountain pens are so much fun, especially if you enjoy little rituals.

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#84

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Mer☕️🧭☕️
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

*jumps up while raising hand* I'm Taurus and we're super-compatible with Scorpios!! I want one!!

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Bunzilla
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I'm somewhat like this with enamel pins, but I put them on my purse instead. Most of them are from Etsy artists. Just make sure you get some locking pin backs if you don't want to cry when you lose one.

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#87

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Mer☕️🧭☕️
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I think I could look at these all day and still keep finding something new to notice!

#89

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Lola Atkinson
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I have a Philips Bluetooth bulb. Drives me crazy. Can't connect to Alexa without a hub that costs extra money and the Bluetooth connection from the app barely works.

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#91

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Hailz
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

as a true breakfast fanatic, I REQUEST THAT YOU BREAK INTO MY HOUSE AND PUT IT IN BY ROOM CUZ I NEED IT

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#93

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Eagle Girl
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Saw these at Costco but didn't need to try something new in commercial quantity. Maybe I reconsider?

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#94

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MAL
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

My little Wisconsin D&D heart just exploded a bit. I'm gonna need these.

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Barbara Kayton
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

At first I read "silicon lemon marmalade", and thought, "please don't tell me you ate that!" hahahah!

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Eagle Girl
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Hope you find someone who loves you more than you love your baguette

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WinifredMReilly Report

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T. D. Bostick
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I have one that's even more frivolous - a solar-powered LED lantern in the shape of a dinosaur.

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Bunzilla
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

If you don't have room (of the green thumb) for growing fresh herbs, you can freeze them. There are several different methods out there.

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Pheebs
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I gave my hubs a chicken one for Christmas one year. It was a gag gift, but damned if he didn’t use it. Got to the point we just started referring to his case as “the chicken”. “What are you looking for?” “Lost my chicken.” I have a Game Boy case on mine.

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#104

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Ch1KeronS Report

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Shelby P
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I had bunions all my life from when I was kid... I had bunion surgery, it was well worth it. No more pain ever.

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Jo Johannsen
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

These dedicated erasers are wonderful. Erasers on pencils are usually c**p, will smudge rather than erase, and get worse with age. 👍👍

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Pheebs
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Ooh. I gotta check these out. Crest strips make my teeth sensitive.

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Potty pagan panda
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Back in the days of blockbuster I would ask for the posters and the cut outs, they kindly obliged. Had Alien loved it

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#112

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Poultry Geist
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

When I was a kid I had a nice pair of cowboy boots and when I put grew them we started using one of them as a pen pencil holder ! I don’t know what happened to the other one!

#113

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iproposethis Report

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Eagle Girl
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Oh Yes!!!!!!!!!!!!! HARIO Everything!!!! Have the Cold Brew & the JPL 60 glass tea pot with black lid for Years! So Good

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Rebecca O’Donnell
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I had to go to “jeans585” to get the full picture. This set is gorgeous!