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Advertising3 years ago
We Recreated The Controversial Zara Ad To Clear Some Things Up
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In a recent ad, Zara tells women to love their curves. Hurray for that. Unfortunately, the retailer has put this remark next to a photo of two skinny models, who are very pretty and lovely, but not curvy. There is nothing wrong with the models, but in our opinion, the marketers give the wrong message by labeling them as curvy.
So we recreated the ad not only to show Zara our behinds but also to remind them there are plenty of curvy models out there. A lot of young girls are struggling with their body image and they should be shown different types of bodies. Not just skinny ones.
More info: twitter.com
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What curves??? They have the body of an 11-year-old!
that's why there is a controversy
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but the girls on the second picture are fat.
Yes, let's fight body shaming by body shaming. Good show.
everyone has their own body. the same way we are now starting slighlty bigger bodies, we should should respect all body types too. What you are saying is rude, and can cause a lot of harm.
All of these replies are proof that I really shouldn't have opinions... o_o
Why are you body shaming them?
I didn't body shame them; they're beautiful the way they are. I just meant that their bodies are not considered "curvy."
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Does it matter if the curves in question are gigantic or almost unnoticeable ? No- it doesn't say only love bbw or skinny bitches
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You're most likely overweight and out of shape, because that's the only reason I can find for you to make such disgusting comments about the two beautiful young girls in the ad, who have done absolutely nothing to you, might I add. As someone who is smaller, fuck people who compare us to children. It's a gross comment and I don't understand why you would even think of my grown woman body as a child's body. It's so toxic. I'm sick and tired of being body shamed because I'm in shape.
I'm not saying that to body shame them. They're beautiful. I just believe it is setting the wrong expectations for "curvy" girls
and I'm actually not overweight. I'm not sure why you assumed that.
I totally agree with everything you said, except you shouldn't have assumed they were most likely overweight. I personally am quite short, and skinny, but my bone structure makes me have curves, even though i'm not overweight. I don't think there's anything wrong with the first two girls, they don't look like 11 year olds, but they aren't curvy. I agree calling them 11 year olds was disgusting, but there's no need to send the negativity right back
Well said. These girls are great, but NOT curvy. It's dangerous to label them as curvy because if these elegant narrow-ish bodies are considered curvy, that means litterally skinny girls with their feminine curves a bit pointed out will feel fat and might be shamed for it too. While the non-skinny, but still healthy girls and women will "be obese" or "pigs". Let's be real and precise, please. For the sake of our personal and society's overall mental and physical health.
how do i delete the comments ._.
Well, you can't. It will be here FOREVER :-D
the shaaaaaameeeeee
mwahahahahaha u cant XD
I don't think you can unfortunately.
Fuck, i thought you meant the girls from the right >_>
It's okay, we all make mistakes. Maybe I should have been more specific. ^_-
nono, i just didn't read carefully, it was my bad! sorry
No.They are curvy, and girls bigger than that are thick.Bigger than thick is obese.Let's be real.
Teenagers around the world with healthy figures are going to see the ad and think "well if they are curvy, then i must be fat" and then hello eating disorders.
Curvy refers to a body type with a markedly narrower waist than bust and hips and a well-toned butt and not someone who is overweight. Or at least that is what it used to mean. You can be very slim and still curvy.
true!!!
I played with Barbies my entire childhood and never once thought "I should starve myself to get a figure like hers!" Children are smarter than that. All this is doing is promoting overweight women, which is just as bad as someone who is pushing anorexic views on people, in my opinion. Neither extremes are okay or healthy. Stop glorifying obesity!
Actually no. We don't have a anorexia epidemic, we have an obesity epidemic. People are doing the opposite of what you suggest - eating more and moving less.
Our self esteem is a lot better than that. All clothing ads use beautiful, flawless girls we know we could never match. You get used to it.
Teenagers in other countries have normal BMI's, unlike Americans.
I know I'll get downvoted, but I agree with you Bradley. America seems to have a more severe problem with obesity than other countries.
yyuy-58b97...1628cf.jpg
THESE are "curvy" bodies, and very lovely!
demn hot
These models may be thin but they do have curves. A curve is a non-straight line. Their bodies have those. Yes, they are on the skinny-side but that doesn't make them curveless. Their curves are simply on a smaller frame.
Kristel, you're missing the point. The term "curvy" refers to women who are not the classic size 0-2 of models. "Curvy" doesn't work well in the modeling industry. Yes, these are human women with curvature, as human women have curvature. They are using size 0-2 models to represent a typical size 8+ category. That's the issue.
No? All curvy means is you have a curve. I don't understand where this new definition of "curvy" came from, but it does not mean you are a bigger size.
'Curvy' describes the shape of an object. It has nothing to do with the mass of the object. Both small and large masses can be curvy or non-curvy. Check a dictionary.
No, curvy as a term has been hijacked by bigger girls wanting to give themselves a positive word for their size. SIZE DOES NOT automatically make you either curvy or not. Tons of skinny girls are curvy as hell and tons of fat girls are just fat. Look, I'm relatively slender but I'm not going to start hijacking the word "muscular" just because I'm not overweight. Sometimes a word is misused so much that the entire world just accepts it. Curvy means you don't have a straight down body. Classic hips out, waist in, chest out. Hourglass. That's where the term came from. Just always annoyed the hell out of me and finally I am responding :)
I like the idea. Good message. On the other hand... thin women can have curves too (I am one). A lot of them do. Only the first add doesn't do a good job at showing that.
The ad says "love your curves". I am not really understanding why skinny people can but love their curves as well. I'm skinny, but I still have curves. I do love my curves. Plus, I think this ad is trying to promote the jeans they sell. No one wants their butt to look flat.
From a geometrical point of view not only curvy women have curves. Smaller curves are still curves. The illustrator in me always gets peeved when skinny women are referred to as "flat". There's nothing flat about the human body, even the skinniest.
I am a normal sized person. Not even "curvy" and most of Zara's clothes are way too small. And extra large ( if you can find one) is way too small on me. Clothes made for children
What? No.. I can fit in M and L zara clothes and I am pretty average curvy type. Aka big boobs, smaller waist and 38/40 ass on 168 cm. And Zara clothes are okay for me and they also go for XXL sizes. The only problem I have is thet they are expensive for me.
So we should not love smaller curves, then? That's real nice.
That's not the Point of it. The add says love your curves and the there are 2, beautiful young lady's, without curves.. so if you're 12 years old, not as skinny as they 2 girls on the poster, what would you think the girl of 12 thinks? She thinks she is to dat and should be as skinny as the girls on the left. And that's not right! You should love your body, no matter what.
But the 2 woman on the right aren't fat... They don't have any overweight.
That's the point I'm getting. Curve doesn't have to mean being fat, everyone has curves, some small some big. Being fat is a health condition, it's nothing to be proud of.
Okay I don't like Zara because they steal designs from small buisnesses...but I can see how this may have been misconstrued. The jeans are called curves. They are referencing the name of the jeans in the ad, not the bodies. True they should have seen the backlash coming though, but I don't think Zara gives a darn.
We all need to be a little less thin skinned. I rolled my eyes at the ad and moved on. I just want a pair of jeans that fits right. It would be good if ads were more inclusive, but in the end confidence has to come from within. However, those upset that someone said the models don't have curves, they don't and that's fine. Slim ladies make up the majority of models... so rock those skinny jeans and move on.
Beauty comes in all shapes, sizes, colors and sexes. Love who you are.
As a woman who has been both thin, and ..well..fat, people need to chill. Just be happy you're alive and stop getting offended so easily.
"Curvy" does NOT mean bigger. It comes from the hourglass shape of a classic woman's figure. That is bone structure. Super thin and larger girls can be "curvy". But just being a bigger girl does NOT make you curvy. It makes you bigger. You could have the straightest, most shapeless body ever, be bigger, and somehow you get to say you're curvy. You're either curvy or not, and slender girls who have extreme curves to their body are everywhere and large girls who don't have any curves and are simply just big, are also everywhere. Big people need to stop hijacking the damn word. Annoys the crap out of me.
So many harsh comments :P Fat shaming, thin shaming. We are all beautiful, inside or out, or maybe we are not and that's okay too. Weeeeeee!!!!
weeeeee!! :)
True. Just love your curves, no matter how they are. Natural beauty is the best.
I think the ad means that, either you have big or small curves, you should love just the way you are. Why they used "skinny" girls? Cause if they used big sized girls everyone would say "Ok, it's an ad for fats, not me." Why not use a small sized girl next to a big one? Same reason, I think.
The style of the jeans is Curves, so they are telling them to love their jeans.
The problem is that everything must be labelled. Thin, skinny, curvy, overweight etc, it's all A BODY. Nothing, absolutely nothing will be perfect in the eyes of everyone (my cat is perfect to me but I'm sure someone will find a fault - and I'll hunt you down :D ), if we go by the "oh but they're skinny" kinda thing we might as well go down the route, oh they're women, they are white, they have all limbs, they are young etc etc etc. It should just say "love your body" tbh
Don't find any of them attractive really. Under fed vs well fed? Beauty they say is in the eye of the beholder. The advert is not a very good one, other than provoking a response.
Thin women can be curvy. I see curves on those models. It's all about proportions that determine a curvy woman not whatever size they are.
As far as their proportions they are about the same. Both have kind of curvy butts and boobs. The first picture is just thinner.
Everyone has curves - just because some people's curves are more noticeable than others doesn't mean they don't exist-
Everyone's chemical makeup is different & everyone gains weight different- most people I know have a curvier beer belly than anything else!
Zara is a disgrace, first steals ideas from small businesses and now this?!
I think Sondre's mental state is a bit on edge... "energy disappears. Screw the laws of physics, I'm falling up!" ???
Left photo - underweight, right photo overweight - both as bad. Couldn't you show people with a healthy BMI?
Can't you just let people be happy the way they are instead of assuming they're over or underweight?
The name of those jeans are "curves". Understand the add now? :)
exactly!
Adds like this set up an incorrect mindset about body image. One should know what a natural figure looks like.
Curvy? These girls are almost angular.
"I'm curvy and I like it" - Joey
Maybe they are addressing issues like bulimia? Some girls have serious health issues because they can't love their curves. Look before you leap!
I think it would have helped if the ad included 2 girls, one with small curves and one with bigger curves. That would really show well-rounded inclusivity.
more like being anorexic
Of course not curves ☺ In Polish it means the women loose morals slut
Statement should read '"love your body"
BUBBLE BUTT - https://www.youtube.com/watch?v=wO89_H7GqaQ
I really prefer the photo on the right.
If they're going to promote body appreciation by suggesting that curves are great, then ffs show girls with identifiable curves. Otherwise I'd rather see a line-up of all different "types" of bodies with an affirmative all-inclusive message.
Best double ad I've ever seen, the real ones on the right
Now we are talking!
... what curves?
They are both about the same curviness.
The article was made for people without curves
everyone has their own body. the same way we are now starting slighlty bigger bodies, we should should respect all body types too. What you are saying is rude, and can cause a lot of harm.
I think the the chicks on the right suffer from prediabetes. Not being mean, I'm being technical and logical. Put down the processed foods and feed your body nutrition.
I think the only thing that is wrong in the original ad is the word "curves". If I had done it, it would read "love your body" and that's it.
The name of those jeans is "curves". I can't stop laughing
hahaha the left one
I find this hilarious - who gets to decide what's curvy? I thought the goal is to break with the stereotypes, in every way.
Thank you, ladies
Maybe the initial ad was for curvy camera lenses! Lol
Oh look, fatties are trying to hijack the word "curvy" again. Quelle surprise.
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"full figured" and "voluptuous" weren't enough, so now they're going for "curvy". Can "thin" be far off? LOL!
This ad is just making some irony and that's all.
So by showing you should love your curves when you're like the women on the right, you should show that you can't love your small curves when you're skinny? What's the point of that? Can't you just put one skinny and one curvy and that's all? Both the ad and the fake ad are terrible because they devaluate the other...
Nothing wrong with them? They look bloody anorexic! The modeling industry should be persecuted for promoting this extra-skinny image!!
I think it's a little extreme. The girls on the right look fat. It's not attractive. You can big bigger, but you still need to be healthy and somewhat fit.
Ooops... Photoshop disaster? The left girl has so big head to her body...?
I am sorry to the ladies on the right, but not only the overweight bodies are considered "curvy". And no - overweight is not beautiful and it's certainly not healthy. It is understandable that some people would like that all bodies are beautiful, but no not all of them are and this is the truth. In this case I prefer the ones on the left.
The media constantly shows "curvy" women in their ads, television shows, entertainer's speeches, etc. Those "skinny" women do have curves just not curves of fat. Why can't the skinny girls have body positive images just like the fat ones?
CURVES FTW!!!
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2 skinny and 2 fat, no normal people involved
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I hate the person who made that first picture -___-
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Except that a curve is anything that isn't a straight line, so the 'skinny models' absolutely have curves. This recreation is essentially two fat birches saying "No, you don't get to love your curves because you don't have any!" It's body-shaming, plain and simple. The ad said 'curves', it didn't specify how pronounced those curves should be. Had the ad said "Love your roly-polies", then the second picture would have had merit. Instead it's just two snowflakes crying for no reason.
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Curves? I see tiny asses with no shape. Nothing to grab, nothing to love. Maybe they think everything above size 0 is curvy...
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You Dirt Some Things Up !!! Fat arse will never win with teens' hot, sweet arse. EVER!!!!! Well, ok, only in your dreams.
I have no idea what you just said
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This is Zara's backup for women of developing and poor countries. Because when they buy clothes at Zara, they are left with no money for food. So this ad is made to bring comfort to these curveless women. :D
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But... won't someone come to the defense of those poor thin girls!!1 #thinshaming
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The girls on the left are skinny (and not curvy at all), the girls on the right are overweight. Nothing wrong with it, just stop finding things to criticize on every single advertising you see. I am pretty sure that "love your curves" is meant to be "love yourself as you are"
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neither pair of women have curves
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Curves, not mounds
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Their heads are the most curvy part of their body...
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well fuck fat girls are not hot either I would raher be skinny as hell than little fat
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Some people are actually capable of controlling their caloric intake. Yeah, shocker, right!?
You're also one of those who think depression is laziness, right? There are so many health issues that have nothing to do with the calories you are capable to controll and make you gain weight...
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No, I think depression is a serious condition of the brain. And I think 99,9% of fat people eat wrong or too much. But yeah, nothing is people own fault! It's society!
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peoplessss, dammit
and some people have different physiology. yeah, shocker, right?
Yes Sondre you can. So STFU until you are a doctor who knows what they are talking about.
#Sondre Strom Linde: you can. Examples? Crohn's disease, bowel removal, Irritable Bowel Syndrome....
Downvote, downvote, down-d-d-down-d-down-d-down! I was clearly wrong! Fat cells just come out of nowhere. Just like all things. Pretty normal, something coming out of nothing. Happens like all the time. Also, energy disappears. Screw the laws of nature! I'm falling up! Morons.
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I don't need to be a doctor to understand that fat cells won't come out of nowhere. So you STFU. And by the by, that's a WHOLE lot of people out there with rare conditions, lol.
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Yeah, and you can't get fat without the body getting more calories than you need. No matter what kind of rare condition you might have. It's the worlds simplest math.
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Ahhhh! My eyes! I need bleach!
What curves??? They have the body of an 11-year-old!
that's why there is a controversy
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but the girls on the second picture are fat.
Yes, let's fight body shaming by body shaming. Good show.
everyone has their own body. the same way we are now starting slighlty bigger bodies, we should should respect all body types too. What you are saying is rude, and can cause a lot of harm.
All of these replies are proof that I really shouldn't have opinions... o_o
Why are you body shaming them?
I didn't body shame them; they're beautiful the way they are. I just meant that their bodies are not considered "curvy."
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Does it matter if the curves in question are gigantic or almost unnoticeable ? No- it doesn't say only love bbw or skinny bitches
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You're most likely overweight and out of shape, because that's the only reason I can find for you to make such disgusting comments about the two beautiful young girls in the ad, who have done absolutely nothing to you, might I add. As someone who is smaller, fuck people who compare us to children. It's a gross comment and I don't understand why you would even think of my grown woman body as a child's body. It's so toxic. I'm sick and tired of being body shamed because I'm in shape.
I'm not saying that to body shame them. They're beautiful. I just believe it is setting the wrong expectations for "curvy" girls
and I'm actually not overweight. I'm not sure why you assumed that.
I totally agree with everything you said, except you shouldn't have assumed they were most likely overweight. I personally am quite short, and skinny, but my bone structure makes me have curves, even though i'm not overweight. I don't think there's anything wrong with the first two girls, they don't look like 11 year olds, but they aren't curvy. I agree calling them 11 year olds was disgusting, but there's no need to send the negativity right back
Well said. These girls are great, but NOT curvy. It's dangerous to label them as curvy because if these elegant narrow-ish bodies are considered curvy, that means litterally skinny girls with their feminine curves a bit pointed out will feel fat and might be shamed for it too. While the non-skinny, but still healthy girls and women will "be obese" or "pigs". Let's be real and precise, please. For the sake of our personal and society's overall mental and physical health.
how do i delete the comments ._.
Well, you can't. It will be here FOREVER :-D
the shaaaaaameeeeee
mwahahahahaha u cant XD
I don't think you can unfortunately.
Fuck, i thought you meant the girls from the right >_>
It's okay, we all make mistakes. Maybe I should have been more specific. ^_-
nono, i just didn't read carefully, it was my bad! sorry
No.They are curvy, and girls bigger than that are thick.Bigger than thick is obese.Let's be real.
Teenagers around the world with healthy figures are going to see the ad and think "well if they are curvy, then i must be fat" and then hello eating disorders.
Curvy refers to a body type with a markedly narrower waist than bust and hips and a well-toned butt and not someone who is overweight. Or at least that is what it used to mean. You can be very slim and still curvy.
true!!!
I played with Barbies my entire childhood and never once thought "I should starve myself to get a figure like hers!" Children are smarter than that. All this is doing is promoting overweight women, which is just as bad as someone who is pushing anorexic views on people, in my opinion. Neither extremes are okay or healthy. Stop glorifying obesity!
Actually no. We don't have a anorexia epidemic, we have an obesity epidemic. People are doing the opposite of what you suggest - eating more and moving less.
Our self esteem is a lot better than that. All clothing ads use beautiful, flawless girls we know we could never match. You get used to it.
Teenagers in other countries have normal BMI's, unlike Americans.
I know I'll get downvoted, but I agree with you Bradley. America seems to have a more severe problem with obesity than other countries.
yyuy-58b97...1628cf.jpg
THESE are "curvy" bodies, and very lovely!
demn hot
These models may be thin but they do have curves. A curve is a non-straight line. Their bodies have those. Yes, they are on the skinny-side but that doesn't make them curveless. Their curves are simply on a smaller frame.
Kristel, you're missing the point. The term "curvy" refers to women who are not the classic size 0-2 of models. "Curvy" doesn't work well in the modeling industry. Yes, these are human women with curvature, as human women have curvature. They are using size 0-2 models to represent a typical size 8+ category. That's the issue.
No? All curvy means is you have a curve. I don't understand where this new definition of "curvy" came from, but it does not mean you are a bigger size.
'Curvy' describes the shape of an object. It has nothing to do with the mass of the object. Both small and large masses can be curvy or non-curvy. Check a dictionary.
No, curvy as a term has been hijacked by bigger girls wanting to give themselves a positive word for their size. SIZE DOES NOT automatically make you either curvy or not. Tons of skinny girls are curvy as hell and tons of fat girls are just fat. Look, I'm relatively slender but I'm not going to start hijacking the word "muscular" just because I'm not overweight. Sometimes a word is misused so much that the entire world just accepts it. Curvy means you don't have a straight down body. Classic hips out, waist in, chest out. Hourglass. That's where the term came from. Just always annoyed the hell out of me and finally I am responding :)
I like the idea. Good message. On the other hand... thin women can have curves too (I am one). A lot of them do. Only the first add doesn't do a good job at showing that.
The ad says "love your curves". I am not really understanding why skinny people can but love their curves as well. I'm skinny, but I still have curves. I do love my curves. Plus, I think this ad is trying to promote the jeans they sell. No one wants their butt to look flat.
From a geometrical point of view not only curvy women have curves. Smaller curves are still curves. The illustrator in me always gets peeved when skinny women are referred to as "flat". There's nothing flat about the human body, even the skinniest.
I am a normal sized person. Not even "curvy" and most of Zara's clothes are way too small. And extra large ( if you can find one) is way too small on me. Clothes made for children
What? No.. I can fit in M and L zara clothes and I am pretty average curvy type. Aka big boobs, smaller waist and 38/40 ass on 168 cm. And Zara clothes are okay for me and they also go for XXL sizes. The only problem I have is thet they are expensive for me.
So we should not love smaller curves, then? That's real nice.
That's not the Point of it. The add says love your curves and the there are 2, beautiful young lady's, without curves.. so if you're 12 years old, not as skinny as they 2 girls on the poster, what would you think the girl of 12 thinks? She thinks she is to dat and should be as skinny as the girls on the left. And that's not right! You should love your body, no matter what.
But the 2 woman on the right aren't fat... They don't have any overweight.
That's the point I'm getting. Curve doesn't have to mean being fat, everyone has curves, some small some big. Being fat is a health condition, it's nothing to be proud of.
Okay I don't like Zara because they steal designs from small buisnesses...but I can see how this may have been misconstrued. The jeans are called curves. They are referencing the name of the jeans in the ad, not the bodies. True they should have seen the backlash coming though, but I don't think Zara gives a darn.
We all need to be a little less thin skinned. I rolled my eyes at the ad and moved on. I just want a pair of jeans that fits right. It would be good if ads were more inclusive, but in the end confidence has to come from within. However, those upset that someone said the models don't have curves, they don't and that's fine. Slim ladies make up the majority of models... so rock those skinny jeans and move on.
Beauty comes in all shapes, sizes, colors and sexes. Love who you are.
As a woman who has been both thin, and ..well..fat, people need to chill. Just be happy you're alive and stop getting offended so easily.
"Curvy" does NOT mean bigger. It comes from the hourglass shape of a classic woman's figure. That is bone structure. Super thin and larger girls can be "curvy". But just being a bigger girl does NOT make you curvy. It makes you bigger. You could have the straightest, most shapeless body ever, be bigger, and somehow you get to say you're curvy. You're either curvy or not, and slender girls who have extreme curves to their body are everywhere and large girls who don't have any curves and are simply just big, are also everywhere. Big people need to stop hijacking the damn word. Annoys the crap out of me.
So many harsh comments :P Fat shaming, thin shaming. We are all beautiful, inside or out, or maybe we are not and that's okay too. Weeeeeee!!!!
weeeeee!! :)
True. Just love your curves, no matter how they are. Natural beauty is the best.
I think the ad means that, either you have big or small curves, you should love just the way you are. Why they used "skinny" girls? Cause if they used big sized girls everyone would say "Ok, it's an ad for fats, not me." Why not use a small sized girl next to a big one? Same reason, I think.
The style of the jeans is Curves, so they are telling them to love their jeans.
The problem is that everything must be labelled. Thin, skinny, curvy, overweight etc, it's all A BODY. Nothing, absolutely nothing will be perfect in the eyes of everyone (my cat is perfect to me but I'm sure someone will find a fault - and I'll hunt you down :D ), if we go by the "oh but they're skinny" kinda thing we might as well go down the route, oh they're women, they are white, they have all limbs, they are young etc etc etc. It should just say "love your body" tbh
Don't find any of them attractive really. Under fed vs well fed? Beauty they say is in the eye of the beholder. The advert is not a very good one, other than provoking a response.
Thin women can be curvy. I see curves on those models. It's all about proportions that determine a curvy woman not whatever size they are.
As far as their proportions they are about the same. Both have kind of curvy butts and boobs. The first picture is just thinner.
Everyone has curves - just because some people's curves are more noticeable than others doesn't mean they don't exist-
Everyone's chemical makeup is different & everyone gains weight different- most people I know have a curvier beer belly than anything else!
Zara is a disgrace, first steals ideas from small businesses and now this?!
I think Sondre's mental state is a bit on edge... "energy disappears. Screw the laws of physics, I'm falling up!" ???
Left photo - underweight, right photo overweight - both as bad. Couldn't you show people with a healthy BMI?
Can't you just let people be happy the way they are instead of assuming they're over or underweight?
The name of those jeans are "curves". Understand the add now? :)
exactly!
Adds like this set up an incorrect mindset about body image. One should know what a natural figure looks like.
Curvy? These girls are almost angular.
"I'm curvy and I like it" - Joey
Maybe they are addressing issues like bulimia? Some girls have serious health issues because they can't love their curves. Look before you leap!
I think it would have helped if the ad included 2 girls, one with small curves and one with bigger curves. That would really show well-rounded inclusivity.
more like being anorexic
Of course not curves ☺ In Polish it means the women loose morals slut
Statement should read '"love your body"
BUBBLE BUTT - https://www.youtube.com/watch?v=wO89_H7GqaQ
I really prefer the photo on the right.
If they're going to promote body appreciation by suggesting that curves are great, then ffs show girls with identifiable curves. Otherwise I'd rather see a line-up of all different "types" of bodies with an affirmative all-inclusive message.
Best double ad I've ever seen, the real ones on the right
Now we are talking!
... what curves?
They are both about the same curviness.
The article was made for people without curves
everyone has their own body. the same way we are now starting slighlty bigger bodies, we should should respect all body types too. What you are saying is rude, and can cause a lot of harm.
I think the the chicks on the right suffer from prediabetes. Not being mean, I'm being technical and logical. Put down the processed foods and feed your body nutrition.
I think the only thing that is wrong in the original ad is the word "curves". If I had done it, it would read "love your body" and that's it.
The name of those jeans is "curves". I can't stop laughing
hahaha the left one
I find this hilarious - who gets to decide what's curvy? I thought the goal is to break with the stereotypes, in every way.
Thank you, ladies
Maybe the initial ad was for curvy camera lenses! Lol
Oh look, fatties are trying to hijack the word "curvy" again. Quelle surprise.
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"full figured" and "voluptuous" weren't enough, so now they're going for "curvy". Can "thin" be far off? LOL!
This ad is just making some irony and that's all.
So by showing you should love your curves when you're like the women on the right, you should show that you can't love your small curves when you're skinny? What's the point of that? Can't you just put one skinny and one curvy and that's all? Both the ad and the fake ad are terrible because they devaluate the other...
Nothing wrong with them? They look bloody anorexic! The modeling industry should be persecuted for promoting this extra-skinny image!!
I think it's a little extreme. The girls on the right look fat. It's not attractive. You can big bigger, but you still need to be healthy and somewhat fit.
Ooops... Photoshop disaster? The left girl has so big head to her body...?
I am sorry to the ladies on the right, but not only the overweight bodies are considered "curvy". And no - overweight is not beautiful and it's certainly not healthy. It is understandable that some people would like that all bodies are beautiful, but no not all of them are and this is the truth. In this case I prefer the ones on the left.
The media constantly shows "curvy" women in their ads, television shows, entertainer's speeches, etc. Those "skinny" women do have curves just not curves of fat. Why can't the skinny girls have body positive images just like the fat ones?
CURVES FTW!!!
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2 skinny and 2 fat, no normal people involved
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I hate the person who made that first picture -___-
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Except that a curve is anything that isn't a straight line, so the 'skinny models' absolutely have curves. This recreation is essentially two fat birches saying "No, you don't get to love your curves because you don't have any!" It's body-shaming, plain and simple. The ad said 'curves', it didn't specify how pronounced those curves should be. Had the ad said "Love your roly-polies", then the second picture would have had merit. Instead it's just two snowflakes crying for no reason.
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Curves? I see tiny asses with no shape. Nothing to grab, nothing to love. Maybe they think everything above size 0 is curvy...
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You Dirt Some Things Up !!! Fat arse will never win with teens' hot, sweet arse. EVER!!!!! Well, ok, only in your dreams.
I have no idea what you just said
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This is Zara's backup for women of developing and poor countries. Because when they buy clothes at Zara, they are left with no money for food. So this ad is made to bring comfort to these curveless women. :D
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But... won't someone come to the defense of those poor thin girls!!1 #thinshaming
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The girls on the left are skinny (and not curvy at all), the girls on the right are overweight. Nothing wrong with it, just stop finding things to criticize on every single advertising you see. I am pretty sure that "love your curves" is meant to be "love yourself as you are"
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neither pair of women have curves
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Curves, not mounds
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Their heads are the most curvy part of their body...
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well fuck fat girls are not hot either I would raher be skinny as hell than little fat
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Some people are actually capable of controlling their caloric intake. Yeah, shocker, right!?
You're also one of those who think depression is laziness, right? There are so many health issues that have nothing to do with the calories you are capable to controll and make you gain weight...
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No, I think depression is a serious condition of the brain. And I think 99,9% of fat people eat wrong or too much. But yeah, nothing is people own fault! It's society!
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peoplessss, dammit
and some people have different physiology. yeah, shocker, right?
Yes Sondre you can. So STFU until you are a doctor who knows what they are talking about.
#Sondre Strom Linde: you can. Examples? Crohn's disease, bowel removal, Irritable Bowel Syndrome....
Downvote, downvote, down-d-d-down-d-down-d-down! I was clearly wrong! Fat cells just come out of nowhere. Just like all things. Pretty normal, something coming out of nothing. Happens like all the time. Also, energy disappears. Screw the laws of nature! I'm falling up! Morons.
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I don't need to be a doctor to understand that fat cells won't come out of nowhere. So you STFU. And by the by, that's a WHOLE lot of people out there with rare conditions, lol.
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Yeah, and you can't get fat without the body getting more calories than you need. No matter what kind of rare condition you might have. It's the worlds simplest math.
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Ahhhh! My eyes! I need bleach!