Just like every nation has its own culture, traditions, and, ultimately, identity, it’s also natural to think that every nation also has its own personality and quirks when it comes to things that people do or believe in collectively as a nation.

Very Finnish Problems is one of many internet projects dedicated to celebrating cultural and national identity—the Finnish one, to be precise—whilst also having some fun with it in the form of memes.

And it’s not just an Instagram page, as there’s also a “branch” on Facebook, Twitter, YouTube, and it even has its own website. Heck, there’s even a book with the same theme by Joel Willans, the guy behind all of this.

Bored Panda has collected some of the best memes shared on the Very Finnish Problems Instagram about all of the very Finnish things that may or may not raise an eyebrow outside of Finland. And while you’re scrolling through the list, why not vote and comment on the entries you enjoyed or related to the most!

#1

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

The Pansexual MELONLORD
Community Member
2 months ago

That escalated quickly

View more comments
#2

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

Lis Daglish
Community Member
2 months ago

ALWAYS looks like he’s taking a dump. Apt.

View More Replies...
View more comments
#3

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

Marlowe Fitzpatrik
Community Member
2 months ago

My kind of skyline!

SushiPanda
Community Member
2 months ago

I prefer Helsinki!!!!!!

Jo
Community Member
2 months ago

I laughed out loud when I saw this. I live in Helsinki and there's a forest just behind my kitchen window!

Jean-paul
Community Member
2 months ago

forest is essential to mankind. personnally i couldn't live without. i need a forest nearby. no way i can do without

Load More Replies...
Jean-paul
Community Member
2 months ago

yep the Finnish got it

Jus
Community Member
2 months ago

I want to be there and look at the conifers. Dreamy!

Celine Nguyen
Community Member
2 months ago

Helsinki is amazing, conserving their natural life

Beverly
Community Member
2 months ago

And all the better for it.

Analyn Lahr
Community Member
2 months ago

I prefer the trees.

grey galah
Community Member
2 months ago

Helsinki is divine

Yolkie
Community Member
2 months ago

Oh look HK the place I was born in with the riots!

Martine Remmelzwaal
Community Member
1 month ago (edited)

Those are some big ass trees !

Kimberly Reetz
Community Member
2 months ago

Much prettier

Autumn
Community Member
2 months ago

Treees

New Prometheus
Community Member
2 months ago

Ridiculous. Helsinki is a big city.

OpalTheRainwing <3
Community Member
2 months ago

Dubai’s skyline is sooo PRETTYYY

Serenity Buntin
Community Member
2 months ago

I like paris

View more comments

Very Finnish Problems is the brainchild of Joel Willans, author of the Spellbound and Very Finnish Problems books and Creative Director at Ink Tank Media with whom Bored Panda got in touch for an interview. The VFP book in particular shares amazing insights into the everyday trials and tribulations of life in Finland.

Very appropriately, the Instagram page kind of does the same, except in the form of hilarious internet memes. Speaking of memes, these cover a variety of very Finnish things!

These include taking a jab at Finnish personal space, their natural facial expressions and reactions, their love for hockey, disdain for small talk (and talk in general), linguistic intricacies, and, of course, COVID jokes!

#4

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

YoChicken
Community Member
2 months ago

i hate when people just like sit really close to you, and are not even aware they are doing it and then you're like please move and they come even closer

View More Replies...
View more comments
#5

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

MagicalUnicorn
Community Member
2 months ago

babicka is definitely the best security!

View more comments
#6

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

bro momento
Community Member
2 months ago

i agree with the blue

View more comments

"I’m the Creative Director at a digital marketing agency, Ink Tank Media, and I bet one of my clients that I could create a Facebook page of 10K fans in a month without spending a penny," explained Willans the origins of Very Finnish Problems. "The bet was made during Finnish winter, which was typically dark and very, very cold. The pavements were super slippery and it was taking me ages to walk to work, and I remember thinking how winter is trying to kill me, and what a very Finnish problem that is."

He continued: "Then it struck me that it was one of very many Finnish problems faced by an Englishman in the far north. That was how it all began, and it clearly resonated with lots of people, because I won the bet and got nearly 20K fans in a month."

#7

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

Sargundeep Singh
Community Member
2 months ago

Mexican weather news... No words.

View More Replies...
View more comments
#8

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

Jake E
Community Member
2 months ago (edited)

"Where hoomans go :(?"

View More Replies...
View more comments
#9

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

Zuko
Community Member
2 months ago (edited)

so finland is pronounced: " "

View More Replies...
View more comments

But it’s not just memes. It’s really anything about Finland. On the various social media that this project is on, you can find Joel Willans himself running his “Working Wonders” series where he talks about innovative Finnish companies.

There are also videos discussing iconic Finnish music, how to do things like a Finn, and videos listing very Finnish things, like stuff that should never be sold in Finland, the happiest Finnish words, the weird things to love about Finland, reasons why Finland is the future of humanity, and many more.

"Just like most observational comedy, Very Finnish Problems are usually observations dramatized or exaggerated for comic effect. Normally, they come from things I’ve experienced or conversations I’ve had, which seem more strange to a foreigner than a native Finn. I’ve now written two best-selling Very Finnish Problems books. 101 Very Finnish Problems: The Foreigner’s Guide to Surviving Finland and More Very Finnish Problems: An Even More Essential Guide, and while doing research for these I got loads of new material for memes and videos. Once I come up with an idea, I either create it myself or if it’s more complicated, our Graphic Designer will work her magic or I’ll work with our filmmaker on a video," explained Willans.

#10

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

YoChicken
Community Member
2 months ago

should you though? sleep on it

View more comments
#11

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

Sofiia Melnikova
Community Member
2 months ago

away from everyone's crap

View more comments
#12

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

Average Grizzlies Fan
Community Member
2 months ago

I guess I'm Finnish then.

View More Replies...
View more comments

Now, the page has gone a very long way, and it has started looking more like Very Finnish Things rather than Very Finnish Problems. Willans commented on this:

"We always try to craft everything as a “problem” with the copy because literally everything can be a problem if you frame it in the right way. So, if it's a really hot and sunny day, which most people would consider a blessing, we might write, 'When your body is allergic to sunshine' with a comparative meme, 'What you think you’ll look like in summer/What you actually look like'. So, in short, even when it’s Finnish 'things', we try to make them into fun 'problems'."

The Instagram page currently has a little bit over 400 posts, most of which are "problems", and 122,000 people are following the page. Facebook, however, is home to a Very Finnish Problems fan page with nearly 435,000 followers.

#13

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

Mary Rose Kent
Community Member
2 months ago

It’s weird that my 23 & Me genetic breakdown showed no Finnish background...this is definitely the life I’m leading!

View More Replies...
View more comments
#14

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

Anthony Goldstein (female)
Community Member
2 months ago

really?

View More Replies...
View more comments
#15

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

Gustavo Siqueira
Community Member
2 months ago

Kimi Räikkönen smiled a lot in 2020. Maybe because his teammate is Italian... maybe because 2020 has been weird af.

View More Replies...
View more comments

Lastly, we've asked Willans about his favorite Finnish problem that he had posted over the span of the page's existence. He had this to say:

"This is a really tough question. Probably my favorites are the ones that highlight the extremes of weather, national character and language. Weather because it really is so beautifully weird and you don’t really appreciate it until you live it and national character because in many ways it’s so different to the British national character. Possibly the best example is how we deal with small talk. Brits love it, Finns typically avoid it at all costs, which can make for some very awkward social situations when they get together. As for language, it’s one of the most challenging in the world for an English speaker to learn, but it has some really happy words, which always put a smile on my face."

#16

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

Mary Rose Kent
Community Member
2 months ago

Finnish, Hungarian, and Estonian are a (very small) language group.

View more comments
#17

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

Nova of the IceWings
Community Member
2 months ago

No comment

View More Replies...
View more comments
#18

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

Sargundeep Singh
Community Member
2 months ago

This guy is the definition of suave...

View More Replies...
View more comments
#19

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

Ryan Deschanel
Community Member
2 months ago

Wait... Moomins are not pink hippos?

View More Replies...
View more comments
#20

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

Mya Lugar
Community Member
2 months ago

This comment is hidden. Click here to view.

Why is Hillary Clinton in the picture?

View more comments
#21

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

The Pansexual MELONLORD
Community Member
2 months ago

.

View More Replies...
View more comments
#22

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

Anthony Goldstein (female)
Community Member
2 months ago

I'm pretty sure thats a universal problem.

View more comments
#23

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

Mary Rose Kent
Community Member
2 months ago

Yep!

View more comments
#24

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

Mimi
Community Member
2 months ago

me :)

View more comments
#25

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

Mary Rose Kent
Community Member
2 months ago

I had no idea Leonardo DiCaprio was Finnish...

View More Replies...
View more comments
#26

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

Navy Blue Bandana
Community Member
2 months ago

The faces...lol

View More Replies...
View more comments
See Also on Bored Panda
#27

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

AntiAntiVaxx
Community Member
2 months ago

A british dream home looks like a place where a demon would haunt the halls.

View more comments
#28

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

Lillian Jimenez
Community Member
2 months ago

Google Translate doesn't get anything right

View More Replies...
View more comments
#29

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

Ryukei Panda
Community Member
2 months ago

Where is the viking weather man?

View More Replies...
View more comments
#30

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

Bloxmakesgames2019
Community Member
2 months ago

He was revived

View More Replies...
View more comments
#31

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

Mary Rose Kent
Community Member
2 months ago

Better than going in reverse order...

View more comments
#32

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

YoChicken
Community Member
2 months ago

the original one looks less like a FBI agent gone fat...

View More Replies...
View more comments
#33

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

Zuko
Community Member
2 months ago

Introvert aprils fool joke. Finnish people are introverts!

View More Replies...
View more comments
#34

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

MagicalUnicorn
Community Member
2 months ago

i'm Lithuanian and I agree with both of these statements too!

View more comments
#35

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

Bendy Rainbow
Community Member
2 months ago

that is a lot of ice

View more comments
#36

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

Community Member
2 months ago

Ok there's no comment, so i'm commenting.

View More Replies...
View more comments
See Also on Bored Panda
#37

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

Ryukei Panda
Community Member
2 months ago

Can someone please translate? :)

View More Replies...
View more comments
#38

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

Mary Rose Kent
Community Member
2 months ago

Spring is my favorite season, so I totally empathize!

View more comments
#39

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

Hanni
Community Member
2 months ago

What's the pole for?

View More Replies...
View more comments
#40

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

The Pansexual MELONLORD
Community Member
2 months ago

MAA

View More Replies...
View more comments
#41

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

Bendy Rainbow
Community Member
2 months ago

poor moomins :(

View More Replies...
View more comments
#42

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

Kenny Kulbiski
Community Member
2 months ago

Lots of good things about Finland but this kills it for me. I'm sure the Finns are saying " good ".

View More Replies...
View more comments
#43

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

Mere Cat
Community Member
2 months ago

The only problem is that we don't have much hot weather in Finland...

View More Replies...
View more comments
#44

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

YoChicken
Community Member
2 months ago

high school in finland must be awesome...

View More Replies...
View more comments
#45

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

Mary Rose Kent
Community Member
2 months ago

YES!

View more comments
#46

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

Mathilda Ekroth
Community Member
2 months ago

Actually it is "look, the canopy disappeared"

View More Replies...
View more comments
See Also on Bored Panda
#47

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

Isabel Care
Community Member
2 months ago

Walked from car to work and wore full waterproofs. Near Port Solent, by Portsmouth, UK is one of many places it rains sideways and upwards because of the wind

View more comments
#48

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

Isabel Care
Community Member
2 months ago

Bought a rye loaf in Luxembourg. Took 4 people, sharpening 6 knives a few times, all their energy to cut two slices. Bread that uses more calories to eat it than you get from it. Tasty

View More Replies...
View more comments
#49

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

Mary Rose Kent
Community Member
2 months ago

I have never seen milk that color...is anyone else grossed out by this?

View More Replies...
View more comments
#50

Very-Finnish-Problems-Instagram-Memes

Very Finnish Problems Report

Mary Rose Kent
Community Member
2 months ago

If you’re considering marrying grandpa, you definitely saw wrong!

View more comments