What do you look for when you’re choosing a product? Let’s say the product is something essential but banal, for example, a toothbrush. Do you want it to work how it’s supposed to and be comfortable to use? Obviously. Do you want it to be a color you like? Sure. Admittedly not relevant to how it works, but you do see it several times a day, after all. Do you want it to make you feel like a real man or a woman?

Probably not what most of us think of while we’re brushing our teeth every morning, but apparently, advertisers say yes. Here are some products that we don’t think anyone asked for gendered versions of, as found by people on Twitter.

#1

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Kaisu
Community Member
9 months ago

If you want to make pink binoculars for people who like pink, that's fine! But gendering binoculars is so unnecessary and stupid

View More Replies...
View more comments
#2

Unnecessarily-Gendered-Products-Thread

fomae2 Report

Sonja
Community Member
9 months ago

well, the women's one is usually narrower, but has more space in the...breast area. at least the mine one has.

View More Replies...
View more comments
#3

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Hermione Granger
Community Member
9 months ago

The concept is good, but it should still be a family game. No need to make it just for girls.

View More Replies...
View more comments

Nobody is saying that selling things in a variety of designs is bad—people have different likes and dislikes and we would be bored if everything only came in brown. But is it any wonder why so many girls end up resenting pink and floral patterns when that’s the one look that advertisements and toy packaging tell them they should be choosing, while boys are encouraged to play with toys in red, green, black, and pretty much every other color?

For adults, who have had their whole lives to get to know their own preferences, it seems shallow and infantilizing. And when design comes at the expense of functionality, like pink glue or more fragile razors, it goes from uncomfortable to insulting.

#4

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Miłka Chromińska
Community Member
9 months ago

Finally a product for me, I've had enough of using men's shampoo, apricots have delicate hair you know. We need specially formulated shampoos :D

View More Replies...
View more comments
#5

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Sonja
Community Member
9 months ago

well, sometimes it is better to sort is this way. it is because of herbs inside. better than call it "tea-against-menstruation-pain", or "tea-for-those-who-has-prostate-gland-troubles". this is a better version, i think

View More Replies...
View more comments
#6

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Falcon
Community Member
9 months ago

I wonder if it's a play on words. Hand and Man. Still makes little sense tho unless it actually explodes...

View More Replies...
View more comments

Then there’s the opposite phenomenon, when marketers think things should be designated “for men” because apparently it’s not manly in the first place to use soap, eat bread, or have a cup of tea (chili in tea... I didn't know there was something effeminate about drinking things that taste good and don’t hurt.)

#7

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Ed Souza
Community Member
9 months ago

I can only imagine the outrage if they made this for women... still funny, I would buy this one as a gag gift.

View more comments
#8

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Lingon
Community Member
9 months ago

Hen eggs and rooster eggs?

View More Replies...
View more comments
#9

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Wietse Pot
Community Member
9 months ago

Goes great with men spread

View More Replies...
View more comments

To be fair, some products are gendered because of average shape and size measurements or nutritional requirements based on sex. Even in those cases, though, what do we get out of labeling them “for men” or “for women” before said sizing or nutritional benefits? That just confuses and embarrasses people whose needs fall outside of those averages, because our proportions and chemistry vary a lot even within the biological categories of male and female. Further polarizing products by putting nuts and bolts or flowers and glitter on the package adds another uncomfortable layer by conflating our personalities and likes with those physical parameters.

#10

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

I’m Foxxy and I know it 😉
Community Member
9 months ago (edited)

This one doesn’t specifically say any gender. There is nothing wrong with having a choice of pink plane or blue plane. Some people (whether girl or boy like pink and others like blue).

View More Replies...
View more comments
#11

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Niito
Community Member
9 months ago

Is this a real toy? Is it played as the usual one?

View More Replies...
View more comments
#12

Unnecessarily-Gendered-Products-Thread

mizumomochi Report

visvalin Vamadevan
Community Member
9 months ago

Lass wipes

View More Replies...
View more comments

The American Marketing Association has observed that younger consumers are beginning to scoff at advertising that leans on gender, and recommends that brands focus on advertising “what a product is for rather than whom it is for.”

They say that brands could learn more about their consumer base’s habits and do better business by removing gendered marketing that could sway consumers away from products not traditionally associated with their gender, and embracing marketing that presents their products in a positive light for any consumer.

#13

Unnecessarily-Gendered-Products-Thread

inkyfollies Report

sunshine_20
Community Member
9 months ago (edited)

Honestly, this isn't gendered, this is just two different types of products, with different characters/design.

View More Replies...
View more comments
#14

Unnecessarily-Gendered-Products-Thread

ibelieveinher Report

troufaki13
Community Member
9 months ago

These are just different colors, not gender-oriented. Am I not seeing something?

View More Replies...
View more comments
#15

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Terd Fergison
Community Member
9 months ago (edited)

The bible is one of the most misogynistic books on the planet. It states that a women who has a female child is twice as unclean as a woman that has a male child. It says that if a woman is raped and they are found, the rapist must pay the father some shekels and they must be married. I don't know many women that want to marry their rapist. Just a sickening, disgusting anti-woman book. Evil garbage filth.

View More Replies...
View more comments
#16

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Johane Moller
Community Member
9 months ago

This isn't really gendered it's colored. Only if you assign blue to boys and pink to girls can you say it's really gendered. As it doesn't say 'for boys' or 'for girls' on the packaging. I would've probably liked this as a child.

View More Replies...
View more comments
#17

Unnecessarily-Gendered-Products-Thread

Dinosaurs_tho Report

Andrew Gibb
Community Member
9 months ago

Some women have beard's too

View More Replies...
View more comments
See Also on Bored Panda
#18

Unnecessarily-Gendered-Products-Thread

jakeoftales Report

Kaisu
Community Member
9 months ago

Now this kind of gendering of products is problematic. Just making a blue and pink product isn't gendering, but this is just really icky and not the way boys and girls should be taught to think about themselves.

View More Replies...
View more comments
#19

Unnecessarily-Gendered-Products-Thread

fomae2 Report

Theory Buchannon
Community Member
9 months ago

I'm also a shoe

View More Replies...
View more comments
#20

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Dirk Daring
Community Member
9 months ago

Point made on this one, but at least they didn't add the pink tax.

View More Replies...
View more comments
#21

Unnecessarily-Gendered-Products-Thread

radicalta Report

Thiago Meira
Community Member
9 months ago

Not gendered. Just seriously pink

View More Replies...
View more comments
#22

Unnecessarily-Gendered-Products-Thread

HavenRacewayJP Report

troufaki13
Community Member
9 months ago

Stunning, nonetheless!

View More Replies...
View more comments
#23

Unnecessarily-Gendered-Products-Thread

akielon Report

Hermione Granger
Community Member
9 months ago

There are no words....

View More Replies...
View more comments
#24

Unnecessarily-Gendered-Products-Thread

CrimsonG_Shep Report

visvalin Vamadevan
Community Member
9 months ago

So what’s women size?

View More Replies...
View more comments
#25

Unnecessarily-Gendered-Products-Thread

icecoldreddie Report

I’m Foxxy and I know it 😉
Community Member
9 months ago

Cards against humanity brought out the “for her” set as a jab at the “pink tax”. Maybe have a read up on it.

View More Replies...
View more comments
#26

Unnecessarily-Gendered-Products-Thread

RuinTaughtMe Report

Kaisu
Community Member
9 months ago

Again, I don't really think this is gendered...? Some kids like to play with the rockets and planes while others like to play with the astronauts. I think it's really cool that there's a female astronaut doll and nowhere does it say that it's for girls or that the other one is for boys

View More Replies...
View more comments
#27

Unnecessarily-Gendered-Products-Thread

gurneemd Report

Ninja Kitty
Community Member
9 months ago

NO FAIR~! I WANT ONE WITH BURGER KING ON THE GIRLS SIDE!!! >:{

View More Replies...
View more comments
See Also on Bored Panda
#28

Unnecessarily-Gendered-Products-Thread

fomae2 Report

Rhea Hambum
Community Member
9 months ago

Fucks sake

View more comments
#29

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Craptavaganza
Community Member
9 months ago

The bible already is just for boys/men.

View More Replies...
View more comments
#30

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Dirk Daring
Community Member
9 months ago

Every person who has never found their name printed on a souvenir is really ticked at Eetu right now.

YsaPur
Community Member
9 months ago

I rarely laugh out loud, normally just chuckle on the inside, but this comment... I wish I could upvote it a hundred times.

Load More Replies...
Kaisu
Community Member
9 months ago

This is from my country and this is really stupid gendering based on the names, I would've hated a pink toothbrush as a kid

Jennie-Lind Normand
Community Member
9 months ago

As someone who never finds their name on stuff, what about if you have a name that 'usually' is assigned to the other gender?!? I know girls named George, Noah and Dale, I also know a boy named Ashley

Karen Klinck
Community Member
8 months ago

Beverly and Evelyn. These are both male and female.

Load More Replies...
Laurie Ostergaard-Overbey
Community Member
8 months ago

and made it pink and girls names....

Chris Sprucefield
Community Member
8 months ago

Same sh#t, different price.. #pinktax

Satirical Duchess
Community Member
8 months ago

I can understand where they're coming from but why not orange and yellow, it's just a name! What if there's a unisex name, then what? Purple?

what up
Community Member
8 months ago

it has been possessed

Eddie
Community Member
8 months ago

Everyone missed the rainbow?

Sophia Castaneda
Community Member
8 months ago

And where would names that apply for both male and females go?

Karen Klinck
Community Member
8 months ago

And jack the price of the pink one a couple of dollars...

Artist Known As Lisa
Community Member
8 months ago (edited)

It does!

Kostas
Community Member
9 months ago

yes, this one sucks.

A Water Bottle
Community Member
9 months ago

Coming for you in your sleep..

Becca Gizmo the Squirrel
Community Member
9 months ago

The pink one probably costs more too

Rein Asher
Community Member
9 months ago

Eetu won’t sell for 10yrs

Linda Robinett
Community Member
8 months ago

Weird. But it shows where to look for a girls name or a boys name.

Peter Bear
Community Member
9 months ago

This isn't so bad. Penguins are awesome in pink or blue, with or without bows. So, again, this isn't the product being gendered, it's our social-enforcement of gendered colors that's the problem.

Tiina Lehtineva
Community Member
9 months ago

These are gendered by the names. There are only boys names on the blue ones and girls names on the pink one. Otherwise they would just be blue and pink brushes.

Load More Replies...
View More Replies...
View more comments

Note: this post originally had 46 images. It’s been shortened to the top 30 images based on user votes.