What do you look for when you’re choosing a product? Let’s say the product is something essential but banal, for example, a toothbrush. Do you want it to work how it’s supposed to and be comfortable to use? Obviously. Do you want it to be a color you like? Sure. Admittedly not relevant to how it works, but you do see it several times a day, after all. Do you want it to make you feel like a real man or a woman?

Probably not what most of us think of while we’re brushing our teeth every morning, but apparently, advertisers say yes. Here are some products that we don’t think anyone asked for gendered versions of, as found by people on Twitter.

#1

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Kaisu
Community Member
5 months ago

If you want to make pink binoculars for people who like pink, that's fine! But gendering binoculars is so unnecessary and stupid

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#2

Unnecessarily-Gendered-Products-Thread

fomae2 Report

Sonja
Community Member
5 months ago

well, the women's one is usually narrower, but has more space in the...breast area. at least the mine one has.

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#3

Unnecessarily-Gendered-Products-Thread

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Hermione Granger
Community Member
5 months ago

The concept is good, but it should still be a family game. No need to make it just for girls.

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Nobody is saying that selling things in a variety of designs is bad—people have different likes and dislikes and we would be bored if everything only came in brown. But is it any wonder why so many girls end up resenting pink and floral patterns when that’s the one look that advertisements and toy packaging tell them they should be choosing, while boys are encouraged to play with toys in red, green, black, and pretty much every other color?

For adults, who have had their whole lives to get to know their own preferences, it seems shallow and infantilizing. And when design comes at the expense of functionality, like pink glue or more fragile razors, it goes from uncomfortable to insulting.

#4

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Miłka Chromińska
Community Member
5 months ago

Finally a product for me, I've had enough of using men's shampoo, apricots have delicate hair you know. We need specially formulated shampoos :D

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#5

Unnecessarily-Gendered-Products-Thread

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Sonja
Community Member
5 months ago

well, sometimes it is better to sort is this way. it is because of herbs inside. better than call it "tea-against-menstruation-pain", or "tea-for-those-who-has-prostate-gland-troubles". this is a better version, i think

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#6

Unnecessarily-Gendered-Products-Thread

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Falcon
Community Member
5 months ago

I wonder if it's a play on words. Hand and Man. Still makes little sense tho unless it actually explodes...

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Then there’s the opposite phenomenon, when marketers think things should be designated “for men” because apparently it’s not manly in the first place to use soap, eat bread, or have a cup of tea (chili in tea... I didn't know there was something effeminate about drinking things that taste good and don’t hurt.)

#7

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Ed Souza
Community Member
5 months ago

I can only imagine the outrage if they made this for women... still funny, I would buy this one as a gag gift.

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#8

Unnecessarily-Gendered-Products-Thread

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Lingon
Community Member
5 months ago

Hen eggs and rooster eggs?

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#9

Unnecessarily-Gendered-Products-Thread

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Wietse Pot
Community Member
5 months ago

Goes great with men spread

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To be fair, some products are gendered because of average shape and size measurements or nutritional requirements based on sex. Even in those cases, though, what do we get out of labeling them “for men” or “for women” before said sizing or nutritional benefits? That just confuses and embarrasses people whose needs fall outside of those averages, because our proportions and chemistry vary a lot even within the biological categories of male and female. Further polarizing products by putting nuts and bolts or flowers and glitter on the package adds another uncomfortable layer by conflating our personalities and likes with those physical parameters.

#10

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

I’m Foxxy and I know it 😉
Community Member
5 months ago (edited)

This one doesn’t specifically say any gender. There is nothing wrong with having a choice of pink plane or blue plane. Some people (whether girl or boy like pink and others like blue).

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#11

Unnecessarily-Gendered-Products-Thread

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Niito
Community Member
5 months ago

Is this a real toy? Is it played as the usual one?

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#12

Unnecessarily-Gendered-Products-Thread

mizumomochi Report

visvalin Vamadevan
Community Member
5 months ago

Lass wipes

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The American Marketing Association has observed that younger consumers are beginning to scoff at advertising that leans on gender, and recommends that brands focus on advertising “what a product is for rather than whom it is for.”

They say that brands could learn more about their consumer base’s habits and do better business by removing gendered marketing that could sway consumers away from products not traditionally associated with their gender, and embracing marketing that presents their products in a positive light for any consumer.

#13

Unnecessarily-Gendered-Products-Thread

inkyfollies Report

sunshine_20
Community Member
5 months ago (edited)

Honestly, this isn't gendered, this is just two different types of products, with different characters/design.

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#14

Unnecessarily-Gendered-Products-Thread

ibelieveinher Report

troufaki13
Community Member
5 months ago

These are just different colors, not gender-oriented. Am I not seeing something?

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#15

Unnecessarily-Gendered-Products-Thread

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Terd Fergison
Community Member
5 months ago (edited)

The bible is one of the most misogynistic books on the planet. It states that a women who has a female child is twice as unclean as a woman that has a male child. It says that if a woman is raped and they are found, the rapist must pay the father some shekels and they must be married. I don't know many women that want to marry their rapist. Just a sickening, disgusting anti-woman book. Evil garbage filth.

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#16

Unnecessarily-Gendered-Products-Thread

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Johane Moller
Community Member
5 months ago

This isn't really gendered it's colored. Only if you assign blue to boys and pink to girls can you say it's really gendered. As it doesn't say 'for boys' or 'for girls' on the packaging. I would've probably liked this as a child.

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#17

Unnecessarily-Gendered-Products-Thread

Dinosaurs_tho Report

Andrew Gibb
Community Member
5 months ago

Some women have beard's too

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#18

Unnecessarily-Gendered-Products-Thread

jakeoftales Report

Kaisu
Community Member
5 months ago

Now this kind of gendering of products is problematic. Just making a blue and pink product isn't gendering, but this is just really icky and not the way boys and girls should be taught to think about themselves.

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#19

Unnecessarily-Gendered-Products-Thread

fomae2 Report

Theory Buchannon
Community Member
5 months ago

I'm also a shoe

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#20

Unnecessarily-Gendered-Products-Thread

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Dirk Daring
Community Member
5 months ago

Point made on this one, but at least they didn't add the pink tax.

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#21

Unnecessarily-Gendered-Products-Thread

radicalta Report

Thiago Meira
Community Member
5 months ago

Not gendered. Just seriously pink

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#22

Unnecessarily-Gendered-Products-Thread

HavenRacewayJP Report

troufaki13
Community Member
5 months ago

Stunning, nonetheless!

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#23

Unnecessarily-Gendered-Products-Thread

akielon Report

Hermione Granger
Community Member
5 months ago

There are no words....

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#24

Unnecessarily-Gendered-Products-Thread

CrimsonG_Shep Report

visvalin Vamadevan
Community Member
5 months ago

So what’s women size?

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#25

Unnecessarily-Gendered-Products-Thread

icecoldreddie Report

I’m Foxxy and I know it 😉
Community Member
5 months ago

Cards against humanity brought out the “for her” set as a jab at the “pink tax”. Maybe have a read up on it.

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#26

Unnecessarily-Gendered-Products-Thread

RuinTaughtMe Report

Kaisu
Community Member
5 months ago

Again, I don't really think this is gendered...? Some kids like to play with the rockets and planes while others like to play with the astronauts. I think it's really cool that there's a female astronaut doll and nowhere does it say that it's for girls or that the other one is for boys

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#27

Unnecessarily-Gendered-Products-Thread

gurneemd Report

Ninja Kitty
Community Member
5 months ago

NO FAIR~! I WANT ONE WITH BURGER KING ON THE GIRLS SIDE!!! >:{

MN Free Spirit
Community Member
5 months ago

AND BUFFALO WILD WINGS!

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Mary Jane Love
Community Member
5 months ago

YOU DON’T NEED TO GENDER GIFT CARDS. Regular ones work just fine, thanks.

Naomi Armitage
Community Member
5 months ago

As a woman, I'll take BK, Home Depot, BWW, Auto Zone, Panera Bread, and DEFINITELY Spafinder. Maybe Bed, Bath, and Beyond.

Lana Belysheva
Community Member
5 months ago

Just give me the Home Depot one!

El Dee
Community Member
5 months ago

Wow! It's hard to comprehend why anyone would even bother doing this, even trying to get into the most sexist mind set I can imagine this just doesn't make sense. I've never seen anything as pointless and as sexist at the same time. I see it's priced in dollars so assume it's the US? We just don't have anything like this in my country (Scotland) There HAVE been a few things that have been attempted to be pushed on us that didn't exist a few years ago but they tend not to work here. I mean, SOME women DO like pink but the bright, babyish colour is too garish and blue is the main colour of our country's flag so it's as popular with girls as boys. Is this predominantly an American problem??

DemPugs
Community Member
5 months ago

Why would autozone be on the man's card? Women have cars too...

me
Community Member
5 months ago

Well she needs all that Peet's coffee so she can run around cleaning hte house while her man sits on the computer.

YsaPur
Community Member
5 months ago

i'd like to know who's the teal card for, it starts with m or n

Łukasz Mirosław
Community Member
5 months ago

It's moments.

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Jo Choto
Community Member
5 months ago

I'd rather shop at Home Depot than Sephora any day of the week. It's so dumb.

Jennie-Lind Normand
Community Member
5 months ago

I'd have to get one of each! Home Depot and Bed, Bath and Beyond are some of my favourite stores!

visvalin Vamadevan
Community Member
5 months ago

Home Depot?

Spikey Bunny
Community Member
5 months ago

They sell everything for DIY home improvements, appliances, power tools, lawn and garden, grills, paint, carpet, tile, lumber... everything.

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Amiella Berendt
Community Member
3 months ago

Darn, why can't I have Home Depot on mine?

mermaidgirl960
Community Member
5 months ago

If you look in the corner I think there's one for nonbinary so that's a good thing?

Sophia Castaneda
Community Member
5 months ago

I am all woman and love working on my car and working around my house, so Home Depot and Autozone are my meccas. I also love me some Cheesecake once in a while and not tomention some Buffalo Wings with a nice beer chaser. These cards make no sense to me...

Danielle Renee
Community Member
5 months ago

i mean, i like wings...i guess i'm not allowed there without a male escort :(

Dawn Ours
Community Member
4 months ago

this one ticks me off a bit I am Woman I hate Ulta and Macy's and sephora will never go to a spa I do need Auto zone and Home Depot because I actually know how to fix shit myself

LUNA RODRIGUEZ
Community Member
5 months ago

Cause you know, women can’t go to Burger asking and Guys can’t go to Under armor 🙄🤷🏻‍♀️

Satirical Duchess
Community Member
5 months ago

Because I totally don't need a new dell computer or anything 🙄😬🖥️

Lex Ellyss
Community Member
5 months ago

YEAH! And what about men who love makeup!?

Christopher Mayer
Community Member
5 months ago

Absolutely! Girls like hot wings too!

louis porter
Community Member
5 months ago

Do men go to Sephora or spa? No.

PurpleLightSaber
Community Member
5 months ago

I dont know most of the brands on both cards.

Les Goodall
Community Member
5 months ago

What does the green one say?

Baali Venomax
Community Member
5 months ago

I thought the opposite of guy was girl, not her! Burger King is pretty universal, this is lame.

Linda Robinett
Community Member
5 months ago

I am more likely to shop at Macy's than Autozone.

Ayasophya Alturas
Community Member
5 months ago

who says I wanna shop for clothing? I wanna go to gamestop more than anything. :)

Deku
Community Member
5 months ago

*buys both*

Stacie Wyatt
Community Member
5 months ago

i need a new pc one day so im buying a happy guy anyway

Cassie
Community Member
5 months ago

I'd want Home Depot, Buffalo Wild Wings, and Auto Zone while my husband would want the Cheesecake Factory. It is kind of silly to make these things gender-specific.

Gina Rosar
Community Member
5 months ago

I want the home depot!

Kiera Mortensen
Community Member
5 months ago

Swap the Dell (Dell products hate me) with Panera and I want the blue one

Kiera Mortensen
Community Member
5 months ago

Swap Dell and Panera and I want the blue one

Ananas
Community Member
5 months ago

No. just no.

Jeff Requier
Community Member
5 months ago

well if most of the places are GENDER specific, a straight man isnt going to sephora for him self. The womens side gets the under armour and not the men

Kaisu
Community Member
5 months ago

What do you mean a straight man isn't going to sephora for himself? I know plenty of straight men who wear light makeup daily

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Kostas
Community Member
5 months ago

it's based on statistics for easy deciding.

A Water Bottle
Community Member
5 months ago

Y’all ready to triggered even more? Yell about the teen and kid cards that the same company makes.

Łukasz Mirosław
Community Member
5 months ago

'Guy' was renamed 'you'. Happy? BTW there are 'bride' and 'lady' variants, but no 'groom' and 'gent'.

Jason M
Community Member
5 months ago

Real talk...what is the third green gender on the right?

Bill
Community Member
5 months ago

Lord and Taylor makes men's clothing?

Russian Otaku
Community Member
5 months ago

Gift cards are for morons and a shit scam anyhow I'd rather the pink for cheesecake factory

Maria Jurkovičová
Community Member
5 months ago

I think t is a good present for someone you don't know but still you must give them a present. I don't think it is offensive or unnecessarily gendered.

Avital Pilpel
Community Member
5 months ago

Oh, come on... surely it's not the most shocking discovery that men prefer the hkme depot to macy"s and vice versa? I don't think this card impiies women are somehow forbidden to eat at Burger King...

Mary Jane Love
Community Member
5 months ago

We’re not forbidden, but for some stupid reason we now have to have a “guy” gift card because we want to shop at normal places. That’s ridiculous.

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Martin Donovan
Community Member
5 months ago

NO one is holding a gun to your head to buy either one...

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#28

Unnecessarily-Gendered-Products-Thread

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Rhea Hambum
Community Member
5 months ago

Fucks sake

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#29

Unnecessarily-Gendered-Products-Thread

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Craptavaganza
Community Member
5 months ago

The bible already is just for boys/men.

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#30

Unnecessarily-Gendered-Products-Thread

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Dirk Daring
Community Member
5 months ago

Every person who has never found their name printed on a souvenir is really ticked at Eetu right now.

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Note: this post originally had 46 images. It’s been shortened to the top 30 images based on user votes.