What do you look for when you’re choosing a product? Let’s say the product is something essential but banal, for example, a toothbrush. Do you want it to work how it’s supposed to and be comfortable to use? Obviously. Do you want it to be a color you like? Sure. Admittedly not relevant to how it works, but you do see it several times a day, after all. Do you want it to make you feel like a real man or a woman?

Probably not what most of us think of while we’re brushing our teeth every morning, but apparently, advertisers say yes. Here are some products that we don’t think anyone asked for gendered versions of, as found by people on Twitter.

#1

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Kaisu
Community Member
1 year ago

If you want to make pink binoculars for people who like pink, that's fine! But gendering binoculars is so unnecessary and stupid

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#2

Unnecessarily-Gendered-Products-Thread

fomae2 Report

Sonja
Community Member
1 year ago

well, the women's one is usually narrower, but has more space in the...breast area. at least the mine one has.

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#3

Unnecessarily-Gendered-Products-Thread

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Hermione Granger
Community Member
1 year ago

The concept is good, but it should still be a family game. No need to make it just for girls.

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Nobody is saying that selling things in a variety of designs is bad—people have different likes and dislikes and we would be bored if everything only came in brown. But is it any wonder why so many girls end up resenting pink and floral patterns when that’s the one look that advertisements and toy packaging tell them they should be choosing, while boys are encouraged to play with toys in red, green, black, and pretty much every other color?

For adults, who have had their whole lives to get to know their own preferences, it seems shallow and infantilizing. And when design comes at the expense of functionality, like pink glue or more fragile razors, it goes from uncomfortable to insulting.

#4

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Miłka Chromińska
Community Member
1 year ago

Finally a product for me, I've had enough of using men's shampoo, apricots have delicate hair you know. We need specially formulated shampoos :D

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#5

Unnecessarily-Gendered-Products-Thread

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Sonja
Community Member
1 year ago

well, sometimes it is better to sort is this way. it is because of herbs inside. better than call it "tea-against-menstruation-pain", or "tea-for-those-who-has-prostate-gland-troubles". this is a better version, i think

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#6

Unnecessarily-Gendered-Products-Thread

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Falcon
Community Member
1 year ago

I wonder if it's a play on words. Hand and Man. Still makes little sense tho unless it actually explodes...

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Then there’s the opposite phenomenon, when marketers think things should be designated “for men” because apparently it’s not manly in the first place to use soap, eat bread, or have a cup of tea (chili in tea... I didn't know there was something effeminate about drinking things that taste good and don’t hurt.)

#7

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Ed Souza
Community Member
1 year ago

I can only imagine the outrage if they made this for women... still funny, I would buy this one as a gag gift.

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#8

Unnecessarily-Gendered-Products-Thread

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Lingon
Community Member
1 year ago

Hen eggs and rooster eggs?

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#9

Unnecessarily-Gendered-Products-Thread

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Wietse Pot
Community Member
1 year ago

Goes great with men spread

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To be fair, some products are gendered because of average shape and size measurements or nutritional requirements based on sex. Even in those cases, though, what do we get out of labeling them “for men” or “for women” before said sizing or nutritional benefits? That just confuses and embarrasses people whose needs fall outside of those averages, because our proportions and chemistry vary a lot even within the biological categories of male and female. Further polarizing products by putting nuts and bolts or flowers and glitter on the package adds another uncomfortable layer by conflating our personalities and likes with those physical parameters.

#10

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

I’m Foxxy and I know it 😉
Community Member
1 year ago (edited)

This one doesn’t specifically say any gender. There is nothing wrong with having a choice of pink plane or blue plane. Some people (whether girl or boy like pink and others like blue).

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#11

Unnecessarily-Gendered-Products-Thread

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Niito
Community Member
1 year ago

Is this a real toy? Is it played as the usual one?

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#12

Unnecessarily-Gendered-Products-Thread

mizumomochi Report

visvalin Vamadevan
Community Member
1 year ago

Lass wipes

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The American Marketing Association has observed that younger consumers are beginning to scoff at advertising that leans on gender, and recommends that brands focus on advertising “what a product is for rather than whom it is for.”

They say that brands could learn more about their consumer base’s habits and do better business by removing gendered marketing that could sway consumers away from products not traditionally associated with their gender, and embracing marketing that presents their products in a positive light for any consumer.

#13

Unnecessarily-Gendered-Products-Thread

inkyfollies Report

sunshine_20
Community Member
1 year ago (edited)

Honestly, this isn't gendered, this is just two different types of products, with different characters/design.

Lily Mac Dennard
Community Member
1 year ago

pretty sure "princess" is gendered

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Ninja Kitty
Community Member
1 year ago (edited)

when my brother saw this, (he is 6 1/2), He was like, "stacy, can we go get princess goldfish please? cars are for girls!"

Flare
Community Member
1 year ago

LOL, really?

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A Water Bottle
Community Member
1 year ago

Totally unrelated but that Lightning McQueen goldfish looks disgusting

Jo Choto
Community Member
1 year ago

Early childhood conditioning right there.

Lisa S
Community Member
1 year ago

It's just a theme and it's pink. It doesn't say "FOR GIRLS!!" on it

Klaudiia Sherbatzky
Community Member
1 year ago

Again nothing wrong..Some girls want goldfish princess crackers or a boy want maybe princess crackers. I am a grown ass woman and sometimes I want goldfish princess crackers xD

I’m Foxxy and I know it 😉
Community Member
1 year ago (edited)

Ugh, again another one that isn’t necessarily based on gender but based on different characters giving people a choice.

Jo Bebe
Community Member
1 year ago

Cars is a cartoon. Don’t even try to tell me it’s only for boys bwahaha this is getting ridiculous

Karen Klinck
Community Member
1 year ago

Oh. Good. God.

Rench
Community Member
1 year ago

Its not gender specific. It's targeted to children like the character on the package. It doesn't say anything about the sex of said child.

Rench
Community Member
1 year ago

*who like

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Kathy Lord Tate
Community Member
1 year ago

This is movie related, not gendered.

Kjorn
Community Member
1 year ago

not's written girl or boys. girl could take the cars goldfish if they want. duh.

Mohammad Abbas
Community Member
7 months ago

I could see how the princess goldfish seem pretty gendered, but the cars? Nah.

JOY JACKSON
Community Member
1 year ago

I would eat the kachow flavored. >:(

Christopher Mayer
Community Member
1 year ago

One word... REALLY???

Alex Call
Community Member
1 year ago

This doesn't count.

Tarryn Louise
Community Member
1 year ago

I am not offended by this.

Super Hero Fan Girl
Community Member
1 year ago

Never really liked goldfish

*MINTYMOONS*
Community Member
1 year ago

i uh ....................what????

Ruth Beaty
Community Member
1 year ago

Why didn't they just use the girl car?

Jacey Lynn
Community Member
1 year ago

It’s not really gendered tho...

Camil Gagnon
Community Member
1 year ago

Exactly the same product in different packaging to convince brainwashed kids to eat it.

Jjjane20
Community Member
1 year ago

Princess and cheddar?

YsaPur
Community Member
1 year ago

Not, unless 'princess' and 'cheddar' are two new gender types.

natie marie
Community Member
1 year ago

to be fair this isn't gendered. its just a princess version and a Cars version.. it doesn't stipulate being for a specific gender

Becca Gizmo the Squirrel
Community Member
1 year ago

But the company who made it expects to make double if you have a boy and a girl. That's how it's been unfortunate for 100 years. If one was dinosaur and one was car I wouldn't say it on this case, but h here it is what they are doing. It's not the kids, it's the companies who make it

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Carlota Ocón
Community Member
1 year ago

This is gendered, it's jus princesses or cars, choose whichever you like.

Jay Loren
Community Member
1 year ago

This is "charactered" not "gendered"...wow. People have too much time on their hands.

Charlese Bonca
Community Member
1 year ago

Nothing is gendered about this. My kids love goldfish and my 3 yo especially loves her "pretty princess" goldfish and my 4 yo loves his "super mega car" goldfish. It's just shapes, it's not gendering.

Jace
Community Member
1 year ago

Oh come on. It is clearly gendered.

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Christel Nellemann
Community Member
1 year ago

Horrible, this extreme play on girl versus boy.

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#14

Unnecessarily-Gendered-Products-Thread

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troufaki13
Community Member
1 year ago

These are just different colors, not gender-oriented. Am I not seeing something?

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#15

Unnecessarily-Gendered-Products-Thread

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Terd Fergison
Community Member
1 year ago (edited)

The bible is one of the most misogynistic books on the planet. It states that a women who has a female child is twice as unclean as a woman that has a male child. It says that if a woman is raped and they are found, the rapist must pay the father some shekels and they must be married. I don't know many women that want to marry their rapist. Just a sickening, disgusting anti-woman book. Evil garbage filth.

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#16

Unnecessarily-Gendered-Products-Thread

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Johane Moller
Community Member
1 year ago

This isn't really gendered it's colored. Only if you assign blue to boys and pink to girls can you say it's really gendered. As it doesn't say 'for boys' or 'for girls' on the packaging. I would've probably liked this as a child.

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#17

Unnecessarily-Gendered-Products-Thread

Dinosaurs_tho Report

Andrew Gibb
Community Member
1 year ago

Some women have beard's too

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#18

Unnecessarily-Gendered-Products-Thread

jakeoftales Report

Kaisu
Community Member
1 year ago

Now this kind of gendering of products is problematic. Just making a blue and pink product isn't gendering, but this is just really icky and not the way boys and girls should be taught to think about themselves.

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#19

Unnecessarily-Gendered-Products-Thread

fomae2 Report

Theory Buchannon
Community Member
1 year ago

I'm also a shoe

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#20

Unnecessarily-Gendered-Products-Thread

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Dirk Daring
Community Member
1 year ago

Point made on this one, but at least they didn't add the pink tax.

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#21

Unnecessarily-Gendered-Products-Thread

radicalta Report

Thiago Meira
Community Member
1 year ago

Not gendered. Just seriously pink

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#22

Unnecessarily-Gendered-Products-Thread

HavenRacewayJP Report

troufaki13
Community Member
1 year ago

Stunning, nonetheless!

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#23

Unnecessarily-Gendered-Products-Thread

akielon Report

Hermione Granger
Community Member
1 year ago

There are no words....

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#24

Unnecessarily-Gendered-Products-Thread

CrimsonG_Shep Report

visvalin Vamadevan
Community Member
1 year ago

So what’s women size?

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#25

Unnecessarily-Gendered-Products-Thread

icecoldreddie Report

I’m Foxxy and I know it 😉
Community Member
1 year ago

Cards against humanity brought out the “for her” set as a jab at the “pink tax”. Maybe have a read up on it.

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#26

Unnecessarily-Gendered-Products-Thread

RuinTaughtMe Report

Kaisu
Community Member
1 year ago

Again, I don't really think this is gendered...? Some kids like to play with the rockets and planes while others like to play with the astronauts. I think it's really cool that there's a female astronaut doll and nowhere does it say that it's for girls or that the other one is for boys

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#27

Unnecessarily-Gendered-Products-Thread

gurneemd Report

Ninja Kitty
Community Member
1 year ago

NO FAIR~! I WANT ONE WITH BURGER KING ON THE GIRLS SIDE!!! >:{

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#28

Unnecessarily-Gendered-Products-Thread

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Rhea Hambum
Community Member
1 year ago

Fucks sake

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#29

Unnecessarily-Gendered-Products-Thread

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Craptavaganza
Community Member
1 year ago

The bible already is just for boys/men.

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#30

Unnecessarily-Gendered-Products-Thread

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Dirk Daring
Community Member
1 year ago

Every person who has never found their name printed on a souvenir is really ticked at Eetu right now.

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Note: this post originally had 46 images. It’s been shortened to the top 30 images based on user votes.