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What do you look for when you’re choosing a product? Let’s say the product is something essential but banal, for example, a toothbrush. Do you want it to work how it’s supposed to and be comfortable to use? Obviously. Do you want it to be a color you like? Sure. Admittedly not relevant to how it works, but you do see it several times a day, after all. Do you want it to make you feel like a real man or a woman?

Probably not what most of us think of while we’re brushing our teeth every morning, but apparently, advertisers say yes. Here are some products that we don’t think anyone asked for gendered versions of, as found by people on Twitter.

#1

Unnecessarily-Gendered-Products-Thread

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Kaisu
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

If you want to make pink binoculars for people who like pink, that's fine! But gendering binoculars is so unnecessary and stupid

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#2

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Sonja
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4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

well, the women's one is usually narrower, but has more space in the...breast area. at least the mine one has.

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Nobody is saying that selling things in a variety of designs is bad—people have different likes and dislikes and we would be bored if everything only came in brown. But is it any wonder why so many girls end up resenting pink and floral patterns when that’s the one look that advertisements and toy packaging tell them they should be choosing, while boys are encouraged to play with toys in red, green, black, and pretty much every other color?

For adults, who have had their whole lives to get to know their own preferences, it seems shallow and infantilizing. And when design comes at the expense of functionality, like pink glue or more fragile razors, it goes from uncomfortable to insulting.

#4

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Miłka Chromińska
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Finally a product for me, I've had enough of using men's shampoo, apricots have delicate hair you know. We need specially formulated shampoos :D

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#5

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Sonja
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4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

well, sometimes it is better to sort is this way. it is because of herbs inside. better than call it "tea-against-menstruation-pain", or "tea-for-those-who-has-prostate-gland-troubles". this is a better version, i think

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#6

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Falcon
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4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I wonder if it's a play on words. Hand and Man. Still makes little sense tho unless it actually explodes...

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Then there’s the opposite phenomenon, when marketers think things should be designated “for men” because apparently it’s not manly in the first place to use soap, eat bread, or have a cup of tea (chili in tea... I didn't know there was something effeminate about drinking things that taste good and don’t hurt.)

#7

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Ed Souza
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4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I can only imagine the outrage if they made this for women... still funny, I would buy this one as a gag gift.

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To be fair, some products are gendered because of average shape and size measurements or nutritional requirements based on sex. Even in those cases, though, what do we get out of labeling them “for men” or “for women” before said sizing or nutritional benefits? That just confuses and embarrasses people whose needs fall outside of those averages, because our proportions and chemistry vary a lot even within the biological categories of male and female. Further polarizing products by putting nuts and bolts or flowers and glitter on the package adds another uncomfortable layer by conflating our personalities and likes with those physical parameters.

#10

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I’m Foxxy and I know it 😉
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4 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This one doesn’t specifically say any gender. There is nothing wrong with having a choice of pink plane or blue plane. Some people (whether girl or boy like pink and others like blue).

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#12

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Ana B.
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Just an unrelated reminder that when they say "flushable", that doesn't mean you should flush them. You CAN, but it's not considered a good idea.

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The American Marketing Association has observed that younger consumers are beginning to scoff at advertising that leans on gender, and recommends that brands focus on advertising “what a product is for rather than whom it is for.”

They say that brands could learn more about their consumer base’s habits and do better business by removing gendered marketing that could sway consumers away from products not traditionally associated with their gender, and embracing marketing that presents their products in a positive light for any consumer.

#13

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sunshine_20
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4 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Honestly, this isn't gendered, this is just two different types of products, with different characters/design.

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#15

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Terd Fergison
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4 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The bible is one of the most misogynistic books on the planet. It states that a women who has a female child is twice as unclean as a woman that has a male child. It says that if a woman is raped and they are found, the rapist must pay the father some shekels and they must be married. I don't know many women that want to marry their rapist. Just a sickening, disgusting anti-woman book. Evil garbage filth.

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#16

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Johane Moller
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4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This isn't really gendered it's colored. Only if you assign blue to boys and pink to girls can you say it's really gendered. As it doesn't say 'for boys' or 'for girls' on the packaging. I would've probably liked this as a child.

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#18

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Kaisu
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4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Now this kind of gendering of products is problematic. Just making a blue and pink product isn't gendering, but this is just really icky and not the way boys and girls should be taught to think about themselves.

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Monika Soffronow
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4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Absolutely gendered, and I bet you that it is of dubious quality on top of it!

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Marky Mark
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4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

We have a pink set at our home. It was 50% cheaper on Amazon than the same one in "manly" black & orange. To date my testicles have not fallen off.

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Becca Gizmo the Squirrel
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I'm glad it was cheaper. That means the women aren't falling for it anymore. I'm sure you bought it because it was cheaper right?

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CP
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I enjoy how people try to twist their minds into rationalizing that making something the color pink has nothing to do with gender. Unfortunately that is not the world we live in.

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Jewell Martin
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

One year our entire teaching staff received a set like this, minus the power tool, because the theme for the new year was something like “Building for the Future”. The guys mostly said they would give theirs to their spouses. I’m a woman, and I thought, finally, a tool set hubby and my sons would not touch. Huh! They borrowed and lost my tools until the tools were all gone. They said they knew where to find my tools, because they were organized. Pink didn’t stop them for a day.

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Isabel Care
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Would prefer it if the tools came designed for different sized hands S/M/L so we could all get a proper grip and not strain to reach round things

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John Robert
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Depending on where you work , this might help keep your tools from going from borrowed to stolen!

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Charlotte Dupre
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I remember a girl working constrution saying she get pink tools so her coworkers do not steel it from her

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Ilene Reilly
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

My grandmother bought me a pink tool set when I was like, 18 - they're cheaply made and every piece broke. What a waste. I guess they assumed a girl would never try to actually fix something?

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Gibberint Dark
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

My ex bought something similar to this... turned out to be cheap and nasty...!

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Viviane
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That's really adding insult to injury -- if pink tools don't work properly and fall apart quickly, the company is basically saying that girly girls and women are only "playing" at carpentry and repairs.

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CR82
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I don't know 1 man that would buy this for himself and show up to a job site with "his" new tools... come one now. Pink is geared towards women.

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J. Normal
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I actually thought about buying this just to keep my husband away from my tools!

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Ashley Galyen
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Ensures your house tools won't get stolen and migrate to the garage. I'm not joking. Men need to learn they can't share just anyones tools.

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Stannous Flouride
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This was a huge financial and publicity disaster for the company and was quickly discontinued.

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Karen Klinck
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Avon did a whole set in pink, too. They went over like a lead balloon at the time. The ones serious about repairs wouldn't buy them because they were'pink like a girl's', and the too-good-to-get-their-hands-dirty variety wouldn't buy them because they were tools, and tools were for men.

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Shelby P
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4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

are these made smaller? I think most (but not all) women's hands are smaller than most men's hands? i mean that could be practical for something like the pliers but honestly it only hurts the practicality of the hammer and such. I'm a woman with large hands so I stay away from these because I think they look smaller...

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tuzdayschild
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I own a set like this because I personally love the color. I know a gut who owns it for the same reason.

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natie marie
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

it doesn't specifically say "for women" though. its just pink.

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Becca Gizmo the Squirrel
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It has a flower and that writing is delicate. It's geared toward women. It's the company saying don't use your husband's tools, spend more money and but these pretty pink ones.

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Robin Childers
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That's one way to encourage your man to stay out of your stuff!

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Agata
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It is not just "pink" the struggle is real! I went once to the hardware store and ask SPECIFICALLY for working shoes with metal tip, I am aware it can be tricky, because despite of my height, my feet are small, so usually small shops don't order unusal sizes as it's hard to sell anyway. There were many shoes on display, I asked for size 37-38 and Salesman said, they don't have any shoes in PINK! By the look on his face I could tell he can see my blood boiling.

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Saskia Brinkmann
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I just bought a pink makita and I love it 😁 it’s just pink, a Special Edition and it was a Good offer. Even men were there to get it, saying „i don’t care the Color, a makita for this price is awesome!“

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Bla
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

but why not? So many adult women use pink stuff. Probably there is a market for it, if they want to buy it, then enjoy? and if there is no market for it....I have a disgustingly pink dolly, because it was 70% cheaper then the black one. So pink it is!

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Tammy Hawkins
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Years back my mother tried to tell everyone that a ball-peen hammer was for women and the claw hammer was for men...I LOL'd @ her back then

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Laura Martin
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

My former office mates & I got a pink tool kit for our volunteer who was going of to college. She loved it & so did all her dorm mates. Nothing remotely wrong with this.

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Ann Abdelzaher
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

LOL I admit I have a pink tool kit ... I got tired of my husband not putting tools back so I bought a pink kit and told him if I found my pink tool anywhere but their box he was in trouble...

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Si
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

What is wrong with women liking pink? What’s wrong with colour in the DIY world? It would be better if women were forced to use dull coloured tools that were designed by men for men?

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Ren Paley
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Um, can I have the link for this product? Cause I want it

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Paul Aasajärv
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I have a set of pink, flowered tools. Unexpectedly, all borrowed gear will be returned! :)

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Tarryn Louise
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I own pink tools. I love them. I see no issue. Stop being f*****g snowflakes.

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Non-New-Toni-An
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They have been doing this for years. Personally I wouldn't need my tools to be pink but if it encourages girly girls to try some DIY then that's a good thing.

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Les Goodall
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Less likely for your work mates to pinch your tools on the job site :)

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Chris Sprucefield
Community Member
4 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This is just Whiskey tango territory .. It's a tool FFS... Do you charge extra for the punk colour?

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Karen Klinck
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Gods, I *hate* pink! (Even if they are small er and fit my hand better.) And the power is less, too.

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Thomas Ewing
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Now I'll have to get my husband to show me how to use these! lol

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Arn Kidner
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Pink tools are also available to support breast cancer research and are available to all genders

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Sandra Lent
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I really like the color pink, and once had a set of tools in this color. Too bad there wasn't more of it.

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Judy Waddle
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

My sister gave me a pink set about 12 years ago. They still work great!

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Ruth Beaty
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Too bad they don't make them in other colors. Red would be nice and much easier to see in a tool bag.

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Harley Hans Hoglin
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

You can get tools in red, blue, yellow, pink and orange. Color except pink as several companies make pink tools, help people know which brand of tool or tools you use. Kobolt tools are blue, Craftsman uses red as does Snap-On and, Dewalt uses yellow. You can have several colors. All you need is money for the good stuff. Stay away from Craftsman as their modern stuff is junk, early 2000's and back are really good, but they let the product go to c**p after letting any one but Sears sell them.

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Cherie Danielle
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4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Really? My sons bought me a pink tool kit for Mother's Day. I love it, not gender triggered at all.

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Pretty Pangolin
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I got some pink hand tools once - they were in the Clearance bin and I was in the process of moving - every time I needed a tool, it was always in 'the other' apartment, so it was good to have a second set.

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Aaron Massey
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Ya know - some people really like having this option and if they feel pretty or awesome or fulfilled, I don't care who uses it. If they do a good job and try all their might; then let the tools glow pink in the night and sparkle with glitter in the day.

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Anne
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Ok, but if this had like pretty flower print (NOT PINK) I would definitely buy it.. And I'm 44 almost.. so.. I like stuff that has happy colors

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TheDivineMs.M
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

There's absolutely nothing preventing a man from buying this either

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Mary Jane Love
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yea, we live in a society where it’s encouraged that men too buy pink flowery things. Nothing may be preventing him but that doesn’t mean he isn’t pressured to buy something else.

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OhForSmegSake
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4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Here in Oz they will often release things like this for Breast Cancer - especially around Mother's Day. Sales of pink tools and other thinks will support the charities that research the cancer and support sufferers.

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Jay Loren
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Are women not allowed to buy the other tools that arent pink? Are men not allowed to buy these tools because they are pink? Where is gender labeled on this product?

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Viviane
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I wouldn't. I don't like pink that much. If someone else likes the colour, fine. The one positive aspect is that the colour stands out if you lay out the tools on a dull-coloured surface.

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Gwyn Plaine
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4 years ago

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All tools MUST be black - Pink ist vorboten!!!!!!!

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#24

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Avital Pilpel
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4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Well, let's just say it's probably because "I went through a whole box of tissues during that movie" means something COMPLETELY DIFFERENT for men and women.

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I’m Foxxy and I know it 😉
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4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Cards against humanity brought out the “for her” set as a jab at the “pink tax”. Maybe have a read up on it.

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Kaisu
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4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Again, I don't really think this is gendered...? Some kids like to play with the rockets and planes while others like to play with the astronauts. I think it's really cool that there's a female astronaut doll and nowhere does it say that it's for girls or that the other one is for boys

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#30

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Dirk Daring
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4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Every person who has never found their name printed on a souvenir is really ticked at Eetu right now.

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misteriosa
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4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I have a boy and two girls, and we always buy only "boys" ones because they have cooler toys.

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Purple light
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

When I played Monopoly ages ago, it had tiny player pieces: a dog, racecar, hat, iron and others. I can't remember playing as a woman ( or man)

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I’m Foxxy and I know it 😉
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4 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Where does it say it’s for guys? it says “the Arsenal ultimate grooming set”. Arsenal is another term for an array of services/equipment used for a certain purpose. Nothing to do with gender.

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#40

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Kaisu
Community Member
4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Why do you have to gender edible products, it makes zero sense. I don't think the foods and tastes you like has anything to do with your gender??

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#41

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I’m Foxxy and I know it 😉
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4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

There are men and women vitamins and protein powders etc because fact is men and women often have differing nutritional needs.

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#42

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Lauren Ricard
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4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I hate gendered products. "For her" has extra iron in it. Just label it "with extra iron" - does the same trick. If you don't know why the extra iron would be necessary, the gendered version won't be very appealing to you either!

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