What do you look for when you’re choosing a product? Let’s say the product is something essential but banal, for example, a toothbrush. Do you want it to work how it’s supposed to and be comfortable to use? Obviously. Do you want it to be a color you like? Sure. Admittedly not relevant to how it works, but you do see it several times a day, after all. Do you want it to make you feel like a real man or a woman?

Probably not what most of us think of while we’re brushing our teeth every morning, but apparently, advertisers say yes. Here are some products that we don’t think anyone asked for gendered versions of, as found by people on Twitter.

#1

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Kaisu
Community Member
5 months ago

If you want to make pink binoculars for people who like pink, that's fine! But gendering binoculars is so unnecessary and stupid

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#2

Unnecessarily-Gendered-Products-Thread

fomae2 Report

Sonja
Community Member
5 months ago

well, the women's one is usually narrower, but has more space in the...breast area. at least the mine one has.

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#3

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Hermione Granger
Community Member
5 months ago

The concept is good, but it should still be a family game. No need to make it just for girls.

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Nobody is saying that selling things in a variety of designs is bad—people have different likes and dislikes and we would be bored if everything only came in brown. But is it any wonder why so many girls end up resenting pink and floral patterns when that’s the one look that advertisements and toy packaging tell them they should be choosing, while boys are encouraged to play with toys in red, green, black, and pretty much every other color?

For adults, who have had their whole lives to get to know their own preferences, it seems shallow and infantilizing. And when design comes at the expense of functionality, like pink glue or more fragile razors, it goes from uncomfortable to insulting.

#4

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Miłka Chromińska
Community Member
5 months ago

Finally a product for me, I've had enough of using men's shampoo, apricots have delicate hair you know. We need specially formulated shampoos :D

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#5

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Sonja
Community Member
5 months ago

well, sometimes it is better to sort is this way. it is because of herbs inside. better than call it "tea-against-menstruation-pain", or "tea-for-those-who-has-prostate-gland-troubles". this is a better version, i think

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#6

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Falcon
Community Member
5 months ago

I wonder if it's a play on words. Hand and Man. Still makes little sense tho unless it actually explodes...

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Then there’s the opposite phenomenon, when marketers think things should be designated “for men” because apparently it’s not manly in the first place to use soap, eat bread, or have a cup of tea (chili in tea... I didn't know there was something effeminate about drinking things that taste good and don’t hurt.)

#7

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Ed Souza
Community Member
5 months ago

I can only imagine the outrage if they made this for women... still funny, I would buy this one as a gag gift.

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#8

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Lingon
Community Member
5 months ago

Hen eggs and rooster eggs?

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#9

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Wietse Pot
Community Member
5 months ago

Goes great with men spread

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To be fair, some products are gendered because of average shape and size measurements or nutritional requirements based on sex. Even in those cases, though, what do we get out of labeling them “for men” or “for women” before said sizing or nutritional benefits? That just confuses and embarrasses people whose needs fall outside of those averages, because our proportions and chemistry vary a lot even within the biological categories of male and female. Further polarizing products by putting nuts and bolts or flowers and glitter on the package adds another uncomfortable layer by conflating our personalities and likes with those physical parameters.

#10

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

I’m Foxxy and I know it 😉
Community Member
5 months ago (edited)

This one doesn’t specifically say any gender. There is nothing wrong with having a choice of pink plane or blue plane. Some people (whether girl or boy like pink and others like blue).

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#11

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Niito
Community Member
5 months ago

Is this a real toy? Is it played as the usual one?

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#12

Unnecessarily-Gendered-Products-Thread

mizumomochi Report

visvalin Vamadevan
Community Member
5 months ago

Lass wipes

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The American Marketing Association has observed that younger consumers are beginning to scoff at advertising that leans on gender, and recommends that brands focus on advertising “what a product is for rather than whom it is for.”

They say that brands could learn more about their consumer base’s habits and do better business by removing gendered marketing that could sway consumers away from products not traditionally associated with their gender, and embracing marketing that presents their products in a positive light for any consumer.

#13

Unnecessarily-Gendered-Products-Thread

inkyfollies Report

sunshine_20
Community Member
5 months ago (edited)

Honestly, this isn't gendered, this is just two different types of products, with different characters/design.

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#14

Unnecessarily-Gendered-Products-Thread

ibelieveinher Report

troufaki13
Community Member
5 months ago

These are just different colors, not gender-oriented. Am I not seeing something?

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#15

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Terd Fergison
Community Member
5 months ago (edited)

The bible is one of the most misogynistic books on the planet. It states that a women who has a female child is twice as unclean as a woman that has a male child. It says that if a woman is raped and they are found, the rapist must pay the father some shekels and they must be married. I don't know many women that want to marry their rapist. Just a sickening, disgusting anti-woman book. Evil garbage filth.

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#16

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Johane Moller
Community Member
5 months ago

This isn't really gendered it's colored. Only if you assign blue to boys and pink to girls can you say it's really gendered. As it doesn't say 'for boys' or 'for girls' on the packaging. I would've probably liked this as a child.

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#17

Unnecessarily-Gendered-Products-Thread

Dinosaurs_tho Report

Andrew Gibb
Community Member
5 months ago

Some women have beard's too

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#18

Unnecessarily-Gendered-Products-Thread

jakeoftales Report

Kaisu
Community Member
5 months ago

Now this kind of gendering of products is problematic. Just making a blue and pink product isn't gendering, but this is just really icky and not the way boys and girls should be taught to think about themselves.

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#19

Unnecessarily-Gendered-Products-Thread

fomae2 Report

Theory Buchannon
Community Member
5 months ago

I'm also a shoe

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#20

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Dirk Daring
Community Member
5 months ago

Point made on this one, but at least they didn't add the pink tax.

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#21

Unnecessarily-Gendered-Products-Thread

radicalta Report

Thiago Meira
Community Member
5 months ago

Not gendered. Just seriously pink

Monika Soffronow
Community Member
5 months ago

Absolutely gendered, and I bet you that it is of dubious quality on top of it!

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Marky Mark
Community Member
5 months ago

We have a pink set at our home. It was 50% cheaper on Amazon than the same one in "manly" black & orange. To date my testicles have not fallen off.

Becca Gizmo the Squirrel
Community Member
5 months ago

I'm glad it was cheaper. That means the women aren't falling for it anymore. I'm sure you bought it because it was cheaper right?

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CP
Community Member
5 months ago

I enjoy how people try to twist their minds into rationalizing that making something the color pink has nothing to do with gender. Unfortunately that is not the world we live in.

Jo Choto
Community Member
5 months ago

It's just so demeaning.

Becca Gizmo the Squirrel
Community Member
5 months ago

Exactly

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Jewell Martin
Community Member
5 months ago

One year our entire teaching staff received a set like this, minus the power tool, because the theme for the new year was something like “Building for the Future”. The guys mostly said they would give theirs to their spouses. I’m a woman, and I thought, finally, a tool set hubby and my sons would not touch. Huh! They borrowed and lost my tools until the tools were all gone. They said they knew where to find my tools, because they were organized. Pink didn’t stop them for a day.

Ilene Reilly
Community Member
5 months ago

My grandmother bought me a pink tool set when I was like, 18 - they're cheaply made and every piece broke. What a waste. I guess they assumed a girl would never try to actually fix something?

Isabel Care
Community Member
5 months ago

Would prefer it if the tools came designed for different sized hands S/M/L so we could all get a proper grip and not strain to reach round things

John Robert
Community Member
5 months ago

Depending on where you work , this might help keep your tools from going from borrowed to stolen!

Charlotte Dupre
Community Member
5 months ago

I remember a girl working constrution saying she get pink tools so her coworkers do not steel it from her

Gibberint Dark
Community Member
5 months ago

My ex bought something similar to this... turned out to be cheap and nasty...!

Viviane
Community Member
5 months ago

That's really adding insult to injury -- if pink tools don't work properly and fall apart quickly, the company is basically saying that girly girls and women are only "playing" at carpentry and repairs.

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me
Community Member
5 months ago

Ugh. Someone bought this for me. The hammer is a kid's size. It is maybe big enough to bang a tiny nail in to hang a tiny picture, but it's useless.

Harley Hans Hoglin
Community Member
1 month ago

It's a tack hammer. Only good for driving finishing nails and tacks, thus the name.

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CR82
Community Member
5 months ago

I don't know 1 man that would buy this for himself and show up to a job site with "his" new tools... come one now. Pink is geared towards women.

J. Normal
Community Member
5 months ago

I actually thought about buying this just to keep my husband away from my tools!

Viviane
Community Member
5 months ago

Gibberint Dark (see above) does not recommend these tools.

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Ashley Galyen
Community Member
5 months ago

Ensures your house tools won't get stolen and migrate to the garage. I'm not joking. Men need to learn they can't share just anyones tools.

Stannous Flouride
Community Member
5 months ago

This was a huge financial and publicity disaster for the company and was quickly discontinued.

Karen Klinck
Community Member
4 months ago

Avon did a whole set in pink, too. They went over like a lead balloon at the time. The ones serious about repairs wouldn't buy them because they were'pink like a girl's', and the too-good-to-get-their-hands-dirty variety wouldn't buy them because they were tools, and tools were for men.

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Samantha Bushnell
Community Member
5 months ago

My mum bought me a pink drill just to annoy my dad, he had enough to spare one but wouldn't give one to me.

Karen Klinck
Community Member
5 months ago

Good for her!

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Shelby P
Community Member
5 months ago

are these made smaller? I think most (but not all) women's hands are smaller than most men's hands? i mean that could be practical for something like the pliers but honestly it only hurts the practicality of the hammer and such. I'm a woman with large hands so I stay away from these because I think they look smaller...

Vaida Kuodytė
Community Member
5 months ago

Ohmygod, I have like half of these, but in yellow xD. The tiny level is especially cute.

Becca Gizmo the Squirrel
Community Member
5 months ago

See you made my point. It's "cute" men usually don't want cute.

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tuzdayschild
Community Member
5 months ago

I own a set like this because I personally love the color. I know a gut who owns it for the same reason.

natie marie
Community Member
5 months ago

it doesn't specifically say "for women" though. its just pink.

Becca Gizmo the Squirrel
Community Member
5 months ago

It has a flower and that writing is delicate. It's geared toward women. It's the company saying don't use your husband's tools, spend more money and but these pretty pink ones.

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Fantom
Community Member
4 months ago

I actually like it. I would even buy it.

1337
Community Member
5 months ago

I have seen those.. ridiculous. Same with paint that says "Lady". Paint for women, really?

Christopher Mayer
Community Member
5 months ago

Ooookay… *rolls eyes*

Laura Martin
Community Member
5 months ago

My former office mates & I got a pink tool kit for our volunteer who was going of to college. She loved it & so did all her dorm mates. Nothing remotely wrong with this.

Karen Klinck
Community Member
4 months ago

How was the quality. Pink tools, frankly, are usually shit.

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Ann Abdelzaher
Community Member
5 months ago

LOL I admit I have a pink tool kit ... I got tired of my husband not putting tools back so I bought a pink kit and told him if I found my pink tool anywhere but their box he was in trouble...

Dalton Andrade
Community Member
5 months ago

I'm a man and kinda liked the color...

Si
Community Member
5 months ago

What is wrong with women liking pink? What’s wrong with colour in the DIY world? It would be better if women were forced to use dull coloured tools that were designed by men for men?

Ren Paley
Community Member
5 months ago

Um, can I have the link for this product? Cause I want it

V Kennedy
Community Member
5 months ago

ok, well, mine is purple...

Humani Nephalela
Community Member
5 months ago

you’re the one gendering it

Paul Aasajärv
Community Member
5 months ago

I have a set of pink, flowered tools. Unexpectedly, all borrowed gear will be returned! :)

Alex Call
Community Member
5 months ago

That doesn't count.

Tarryn Louise
Community Member
5 months ago

I own pink tools. I love them. I see no issue. Stop being fucking snowflakes.

Non-New-Toni-An
Community Member
5 months ago

They have been doing this for years. Personally I wouldn't need my tools to be pink but if it encourages girly girls to try some DIY then that's a good thing.

Les Goodall
Community Member
5 months ago

Less likely for your work mates to pinch your tools on the job site :)

Pippa Runs
Community Member
5 months ago

I kinda love this haha

Chris Sprucefield
Community Member
5 months ago (edited)

This is just Whiskey tango territory .. It's a tool FFS... Do you charge extra for the punk colour?

Karen Klinck
Community Member
5 months ago

Gods, I *hate* pink! (Even if they are small er and fit my hand better.) And the power is less, too.

Thomas Ewing
Community Member
5 months ago

Now I'll have to get my husband to show me how to use these! lol

Rick Drew
Community Member
5 months ago

Guess what? Pink handguns sell like crazy.

Karen Klinck
Community Member
5 months ago

So do pink shotguns for little girls. Ick.

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Arn Kidner
Community Member
5 months ago

Pink tools are also available to support breast cancer research and are available to all genders

Sandra Lent
Community Member
5 months ago

I really like the color pink, and once had a set of tools in this color. Too bad there wasn't more of it.

Judy Waddle
Community Member
5 months ago

My sister gave me a pink set about 12 years ago. They still work great!

Darlene Lyon
Community Member
5 months ago

Love these!!

Ananas
Community Member
5 months ago

i feel sick

Ruth Beaty
Community Member
5 months ago

Too bad they don't make them in other colors. Red would be nice and much easier to see in a tool bag.

Harley Hans Hoglin
Community Member
1 month ago

You can get tools in red, blue, yellow, pink and orange. Color except pink as several companies make pink tools, help people know which brand of tool or tools you use. Kobolt tools are blue, Craftsman uses red as does Snap-On and, Dewalt uses yellow. You can have several colors. All you need is money for the good stuff. Stay away from Craftsman as their modern stuff is junk, early 2000's and back are really good, but they let the product go to crap after letting any one but Sears sell them.

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Cherie Danielle
Community Member
5 months ago

Really? My sons bought me a pink tool kit for Mother's Day. I love it, not gender triggered at all.

Pretty Pangolin
Community Member
5 months ago

I got some pink hand tools once - they were in the Clearance bin and I was in the process of moving - every time I needed a tool, it was always in 'the other' apartment, so it was good to have a second set.

Martha Hubbs
Community Member
5 months ago

I love my pink, well, actually floral pink tools!!

Aaron Massey
Community Member
5 months ago

Ya know - some people really like having this option and if they feel pretty or awesome or fulfilled, I don't care who uses it. If they do a good job and try all their might; then let the tools glow pink in the night and sparkle with glitter in the day.

CJ Bovee
Community Member
5 months ago

I'd actually love a set like these! Love pink.

Katarzyna Spychał
Community Member
5 months ago

You may laugh but I just had to buy a pink hot glue gun lol

Kerry Maffeo
Community Member
5 months ago

I would buy those just because of the color.

Anne
Community Member
5 months ago

Ok, but if this had like pretty flower print (NOT PINK) I would definitely buy it.. And I'm 44 almost.. so.. I like stuff that has happy colors

BearMeetsPug
Community Member
5 months ago

For when you need build something on Wednesdays.

Bored Moogle
Community Member
5 months ago

Ooh, I like it!

*sigh*, The Yellow Teletubby
Community Member
5 months ago

Oh my god my mom has this set

TheDivineMs.M
Community Member
5 months ago

There's absolutely nothing preventing a man from buying this either

Mary Jane Love
Community Member
5 months ago

Yea, we live in a society where it’s encouraged that men too buy pink flowery things. Nothing may be preventing him but that doesn’t mean he isn’t pressured to buy something else.

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OhForSmegSake
Community Member
5 months ago

Here in Oz they will often release things like this for Breast Cancer - especially around Mother's Day. Sales of pink tools and other thinks will support the charities that research the cancer and support sufferers.

Ellie
Community Member
5 months ago

For god sake we have breast cancer ribbon that's in PINK! It's generally a huge issues for women. What's wrong with it…? Why can't we have pink?

OBGYN KENOBI
Community Member
5 months ago

Who said you can't? But way too many people say we (women and girls) have to have pink. Also, do you think the breast cancer pink ribbon came first? What does that have to do with this other than associating pink with women/girls again?

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Jay Loren
Community Member
5 months ago

Are women not allowed to buy the other tools that arent pink? Are men not allowed to buy these tools because they are pink? Where is gender labeled on this product?

Klaudiia Sherbatzky
Community Member
5 months ago

I would buy this :D

Viviane
Community Member
5 months ago

I wouldn't. I don't like pink that much. If someone else likes the colour, fine. The one positive aspect is that the colour stands out if you lay out the tools on a dull-coloured surface.

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Dutch Vee
Community Member
5 months ago

There's a lotus flower on it... must be for Buddhists.

Ben Churchill
Community Member
5 months ago

I'd buy that!

RJ
Community Member
5 months ago

And then what? I once borrowed a drill from a room mate. Gert! Can I borrow your drill? Sure, says Gert. 5 mins later: Gert! Can you also drill the hole with it? In return he got macaroni, cause he couldn't cook.

Monika Soffronow
Community Member
5 months ago

I once let my ex drill a hole in the wall. He insisted that the drill bit I said would be the right one was too large, and ... I let him go ahead. He forced the plug and the screw in - and the wall cracked.

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Gwyn Plaine
Community Member
5 months ago

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All tools MUST be black - Pink ist vorboten!!!!!!!

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#22

Unnecessarily-Gendered-Products-Thread

HavenRacewayJP Report

troufaki13
Community Member
5 months ago

Stunning, nonetheless!

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#23

Unnecessarily-Gendered-Products-Thread

akielon Report

Hermione Granger
Community Member
5 months ago

There are no words....

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#24

Unnecessarily-Gendered-Products-Thread

CrimsonG_Shep Report

visvalin Vamadevan
Community Member
5 months ago

So what’s women size?

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#25

Unnecessarily-Gendered-Products-Thread

icecoldreddie Report

I’m Foxxy and I know it 😉
Community Member
5 months ago

Cards against humanity brought out the “for her” set as a jab at the “pink tax”. Maybe have a read up on it.

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#26

Unnecessarily-Gendered-Products-Thread

RuinTaughtMe Report

Kaisu
Community Member
5 months ago

Again, I don't really think this is gendered...? Some kids like to play with the rockets and planes while others like to play with the astronauts. I think it's really cool that there's a female astronaut doll and nowhere does it say that it's for girls or that the other one is for boys

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#27

Unnecessarily-Gendered-Products-Thread

gurneemd Report

Ninja Kitty
Community Member
5 months ago

NO FAIR~! I WANT ONE WITH BURGER KING ON THE GIRLS SIDE!!! >:{

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#28

Unnecessarily-Gendered-Products-Thread

fomae2 Report

Rhea Hambum
Community Member
5 months ago

Fucks sake

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#29

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Craptavaganza
Community Member
5 months ago

The bible already is just for boys/men.

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#30

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Dirk Daring
Community Member
5 months ago

Every person who has never found their name printed on a souvenir is really ticked at Eetu right now.

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