Pin-up girl photoshoots were a dime a dozen in the late '30s, but Bruce Mozert changed the game with his revolutionary underwater photography scenes.

The American photographer exploded into the mainstream media in 1938 with his interesting photos of pin-up models reading, cooking, and drinking champagne on the ocean floor. Mozert built a waterproof casing for his camera and used condensed milk to create the amazing 'smoke' effect seen in one of the beautiful photos since its fat content would cause it to rise. His project may have been a low budget one, but it was definitely high on inventing new photography techniques.

The black and white photos captured became promotional tools for Silver Springs, the location of the shoot. They helped increase tourism to the coastal city in Florida, known for its crystal clear waters, and jumpstarted Bruce Mozert's career in photography.

#1

Underwater Pinups Photography

Bruce Mozert Report

Ana Ryguła
Community Member
4 years ago

Seems like beauty standards haven't changed that much.

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#2

Underwater Pinups Photography

Bruce Mozert Report

Kipper Mcgee
Community Member
4 years ago

Whaaaaat. Love this.

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#3

Underwater Pinups Photography

Bruce Mozert Report

Alexandra Lee
Community Member
4 years ago

"Come here, you little devil-fish..."

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#4

Underwater Pinups Photography

Bruce Mozert Report

#5

Underwater Pinups Photography

Bruce Mozert Report

Janine
Community Member
4 years ago

Somehow magical.

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#6

Underwater Pinups Photography

Bruce Mozert Report

Yvonne Bernal
Community Member
4 years ago

I'm left wondering how that newspaper never tore

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#7

Underwater Pinups Photography

Bruce Mozert Report

Yvonne Bernal
Community Member
4 years ago

Condensed milk for smoke? Who would have thought!

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#8

Underwater Pinups Photography

Bruce Mozert Report

Superluminal1
Community Member
4 years ago

That's what you get for overwatering the lawn.

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#9

Underwater Pinups Photography

Bruce Mozert Report

Yvonne Bernal
Community Member
4 years ago

I wonder what the writing in the bottom corner says.

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#10

Underwater Pinups Photography

Bruce Mozert Report

Yvonne Bernal
Community Member
4 years ago

She sure does resemble Jackie O

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#11

Underwater Pinups Photography

Bruce Mozert Report

Joe Dad
Community Member
4 years ago

Now this is a really cool photo!

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#12

Underwater Pinups Photography

Bruce Mozert Report

Yvonne Bernal
Community Member
4 years ago

Ha Ha - Somehow I doubt he's wondering what color lipstick she's wearing.... lol

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#13

Underwater Pinups Photography

Bruce Mozert Report

Superluminal1
Community Member
4 years ago

Overfilled the tub a bit.

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#14

Underwater Pinups Photography

Bruce Mozert Report

Yvonne Bernal
Community Member
4 years ago

I can't even figure out what's going on in this picture! lol

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#15

Underwater Pinups Photography

Bruce Mozert Report

Lou Wow
Community Member
4 years ago

Aloha!

#16

Underwater Pinups Photography

Bruce Mozert Report

Yvonne Bernal
Community Member
4 years ago

That infamous 'toe point' - I've seen it MANY times in older photography. I can remember my mother and grandmother doing it too.

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#17

Underwater Pinups Photography

Bruce Mozert Report

Kennedy Campanella
Community Member
4 years ago

It's like shooting fish in a barrel!

#18

Underwater Pinups Photography

Bruce Mozert Report

Superluminal1
Community Member
4 years ago

I know air conditioners are supposed to remove moisture from the air, but really!

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#19

Underwater Pinups Photography

Bruce Mozert Report

Alexandra Lee
Community Member
4 years ago

her profile is beautiful!

#20

Underwater Pinups Photography

Bruce Mozert Report

Alexandra Lee
Community Member
4 years ago

heeeerreeeee comes the tickle monster!

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#21

Underwater Pinups Photography

Bruce Mozert Report

#22

Underwater Pinups Photography

Bruce Mozert Report

Ems
Community Member
4 years ago

This is a beautiful picture.

#23

Underwater Pinups Photography

Bruce Mozert Report

Lou Wow
Community Member
4 years ago

Her facial expression is marvellous.

#24

Underwater Pinups Photography

Bruce Mozert Report

Yvonne Bernal
Community Member
4 years ago

Ha ha - Now that is a LOT of bubbly!

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#25

Underwater Pinups Photography

Bruce Mozert Report

Yvonne Bernal
Community Member
4 years ago

I liked this one until I saw the people swimming in the background... kind of distracting.

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#26

Underwater Pinups Photography

Bruce Mozert Report

Smoofy
Community Member
4 years ago

She looks like she's having the time of her life! XD

#27

Underwater Pinups Photography

Bruce Mozert Report

Ronald Fazekas
Community Member
3 months ago

You're right--Hard to believe that these pix are from 1938--because they are NOT--they date from the 1950's and 60's--the one-hose scuba gear worn by the girl was not even invented until about 1960!

#28

Underwater Pinups Photography

Bruce Mozert Report

Yvonne Bernal
Community Member
4 years ago

Double the pleasure... double the fun!

#29

Underwater Pinups Photography

Bruce Mozert Report

Yvonne Bernal
Community Member
4 years ago

We certainly have come a long way since that underwater camera!

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