Pin-up photoshoots were a dime a dozen in the late 30's, but Bruce Mozert changed the game with his revolutionary underwater scenes.

The American photographer exploded into the mainstream media in 1938 with his dazzling shots of models reading, cooking, and drinking champagne on the ocean floor. Mozert built a waterproof casing for his camera, and used condensed milk to create the amazing 'smoke' effect seen in one photo, since its fat content would cause it to rise. His project may have been low budget, but it was definitely high on innovation.

The photos captured became promotional tools for Silver Springs, the location of the shoot. They helped increase tourism to the coastal city in Florida, known for its crystal clear waters, and jumpstarted Bruce Mozert's career in photography.

#1

Underwater Pinups Photography

Bruce Mozert Report

Yvonne Bernal 2 years ago

OMGoodness . . . Her waistline is tiny!

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#2

Underwater Pinups Photography

Bruce Mozert Report

Superluminal1 2 years ago

Honey, it says global warming will increase sea levels.

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Underwater Pinups Photography

Bruce Mozert Report

Superluminal1 2 years ago

Is she a hooker?

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Underwater Pinups Photography

Bruce Mozert Report

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Underwater Pinups Photography

Bruce Mozert Report

Yvonne Bernal 2 years ago

. It must have been from her oxygen supply, but it gives the illusion of the seahorse breathing underwater. My favorite pic so far!

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Underwater Pinups Photography

Bruce Mozert Report

Yvonne Bernal 2 years ago

I'm left wondering how that newspaper never tore

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#7

Underwater Pinups Photography

Bruce Mozert Report

Yvonne Bernal 2 years ago

Condensed milk for smoke? Who would have thought!

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#8

Underwater Pinups Photography

Bruce Mozert Report

Superluminal1 2 years ago

That's what you get for overwatering the lawn.

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#9

Underwater Pinups Photography

Bruce Mozert Report

Superluminal1 2 years ago

Engaged in a deep conversation.

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#10

Underwater Pinups Photography

Bruce Mozert Report

Yvonne Bernal 2 years ago

She sure does resemble Jackie O

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Underwater Pinups Photography

Bruce Mozert Report

Joe Dad 2 years ago

Now this is a really cool photo!

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#12

Underwater Pinups Photography

Bruce Mozert Report

Superluminal1 2 years ago

He's in over his head.

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Underwater Pinups Photography

Bruce Mozert Report

Superluminal1 2 years ago

Overfilled the tub a bit.

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#14

Underwater Pinups Photography

Bruce Mozert Report

Yvonne Bernal 2 years ago

I can't even figure out what's going on in this picture! lol

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#15

Underwater Pinups Photography

Bruce Mozert Report

Lou Wow 2 years ago

Aloha!

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Underwater Pinups Photography

Bruce Mozert Report

Yvonne Bernal 2 years ago

That infamous 'toe point' - I've seen it MANY times in older photography. I can remember my mother and grandmother doing it too.

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Underwater Pinups Photography

Bruce Mozert Report

Kennedy Campanella 2 years ago

It's like shooting fish in a barrel!

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Underwater Pinups Photography

Bruce Mozert Report

Lou Wow 2 years ago

That's one heck of an ocean view.

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Underwater Pinups Photography

Bruce Mozert Report

Alexandra Lee 2 years ago

her profile is beautiful!

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Underwater Pinups Photography

Bruce Mozert Report

Alexandra Lee 2 years ago

heeeerreeeee comes the tickle monster!

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Underwater Pinups Photography

Bruce Mozert Report

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Underwater Pinups Photography

Bruce Mozert Report

Ems 2 years ago

This is a beautiful picture.

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Underwater Pinups Photography

Bruce Mozert Report

Lou Wow 2 years ago

Her facial expression is marvellous.

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Underwater Pinups Photography

Bruce Mozert Report

Yvonne Bernal 2 years ago

Ha ha - Now that is a LOT of bubbly!

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Underwater Pinups Photography

Bruce Mozert Report

Yvonne Bernal 2 years ago

I liked this one until I saw the people swimming in the background... kind of distracting.

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Underwater Pinups Photography

Bruce Mozert Report

Smoofy 2 years ago

She looks like she's having the time of her life! XD

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Underwater Pinups Photography

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Underwater Pinups Photography

Bruce Mozert Report

Yvonne Bernal 2 years ago

Double the pleasure... double the fun!

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Underwater Pinups Photography

Bruce Mozert Report

Yvonne Bernal 2 years ago

We certainly have come a long way since that underwater camera!