A while back, we showed you an amazing photo series unveiling the truth behind Instagram photos. This time, we want to show you the truth behind the ‘perfect family’ perception.

For a creative new campaign, ‘A Kitchen Lived In: Perception vs Reality’, British designer and retailer Wren Kitchens teamed up with 5 popular parenting blog owners to show the everyday life that really lies beneath all those ‘perfect’ Instagram pictures. The project shows how cropping, choosing the right angle, and a little photo manipulation can make a messy image look like a perfect portrait.

“Parenting influencers are particularly pressured to perceive themselves as the perfect parents with the perfect life and the perfect kitchen on their blogs,” Wren Kitchens explains. “We asked them to show us their true reality behind the social media’s ‘perfect family’ perception.”

More info: wrenkitchens.com (h/t: petapixel)