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Genius Dutch Company Creates Fake TV Packaging For Their $3,000 Bikes, Reduces Shipping Damage By 80%

At $3,000 a bike, the VanMoof firm was losing a substantial amount of money on damaged deliveries - so they decided to change their packaging strategy.

At $3,000 a bike, the VanMoof firm was losing a substantial amount of money on damaged deliveries - so they decided to change their packaging strategy.