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We Designed Honest Labels For Well-Known Foods Marketed As “Healthy” Options

We Designed Honest Labels For Well-Known Foods Marketed As “Healthy” Options

Food labeling is a minefield. Bright colors and straplines such as “no added fat” and “high in protein” really draw people in. Marketing campaigns designed to add familiarity to brand name products, means we’re more than comfortable to just grab and...

Food labeling is a minefield. Bright colors and straplines such as “no added fat” and “high in protein” really draw people in. Marketing campaigns designed to add familiarity to brand name...

PMS Ice Cream Has Flavors That Perfectly Describe How Women Feel

PMS Ice Cream Has Flavors That Perfectly Describe How Women Feel

Parker Jones, a graphic designer based in Texas, has created a series of ice-cream labels designed to speak to a very specific demographic – women who enjoy binge-eating ice-cream when experiencing PMS.

Parker Jones, a graphic designer based in Texas, has created a series of ice-cream labels designed to speak to a very specific demographic – women who enjoy binge-eating ice-cream when experiencing...

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