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We Designed Honest Labels For Well-Known Foods Marketed As “Healthy” Options

We Designed Honest Labels For Well-Known Foods Marketed As “Healthy” Options

Food labeling is a minefield. Bright colors and straplines such as “no added fat” and “high in protein” really draw people in. Marketing campaigns designed to add familiarity to brand name products, means we’re more than comfortable to just grab and...

Food labeling is a minefield. Bright colors and straplines such as “no added fat” and “high in protein” really draw people in. Marketing campaigns designed to add familiarity to brand name...

Ads Vs Reality: 101 Hilarious Examples Of False Advertising

Ads Vs Reality: 101 Hilarious Examples Of False Advertising

Life is all about managing expectations - or managing the expectations of others. So when the marketers promise more than they deliver, we feel betrayed. How can we fight that? By revealing their lies to the public.

Life is all about managing expectations - or managing the expectations of others. So when the marketers promise more than they deliver, we feel betrayed. How can we fight that? By...

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